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Old 05-29-2005, 04:55 PM   #1 (permalink)
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I plan to open my salon in Jan/Feb 2006. I live in a small town with just under 10,000 people inside the city limits and around 25,000+ in the county surrounding.

There is only 1 tanning salon in town currently, with 14 units. (there are a couple hair salons with 2 beds and one gym with 3 beds)

When I called this salon the other day, I asked, "How big are your beds? I mean, how wide are they?"

The girl replied, "I don't know."

I said, "Well, could you tell me how many lamps are in each bed?"

She said, "Yeah, hold on." (she went to count!) She came back with, "16".

My mouth dropped.

I ask, "Total?"

She said, "No, 16 on top and 16 on bottom. Why do you ask?"

I replied, "Well, because I'm a large woman and I want to know if I can fit comfortably in the beds."

She said, "Oh, yes, many of our customers are large, no problem."



I do NOT want my staff to ever have a conversation like that with a potential customer!

So, any suggestions would be greatly appreciated.

I know some people just have "it" and some don't, but are there any tools to use (I plan to get them certified)?

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Old 05-29-2005, 05:02 PM   #2 (permalink)
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In regards to equipment, your employees should know: the mfr, number and wattage of lamps, features like stereo operation/fan operation/emerg stop butoons etc. They should know how to explain the increased benefit to the customer of a 42/3 with 160s versus the 28 lamper with 100 wattersakes it attractive to use the bigger beds and how the higher price is justified. They should be SmartTan certified so that they have a general understanding of how the tanning process actually works with different skin types, and how to identify skin types. Features and benefits sell. Good luck.


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[ This Message was edited by: mr belvedere on 2005-05-29 17:07 ]
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Old 05-29-2005, 05:07 PM   #3 (permalink)
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I do agree with most of that, I think that you the owner should be certified and then you train your employees. It sounds like you are in a small town as am I. I think in larger cities with bigger/high classier salons all employees should be certified, you just might have a hard time finding good employees that want to be certified. Do you plan on working in your own salon? That's been the key for us, my husband and I work at our salon almost everyday, and it took us a year, but we now have found a really great employee. Don't get discouraged, it takes awhile to get a good crew. Good luck!
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Old 05-29-2005, 06:03 PM   #4 (permalink)
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Quote:
On 2005-05-29 17:02:00, mr belvedere wrote:
In regards to equipment, your employees should know: the mfr, number and wattage of lamps, features like stereo operation/fan operation/emerg stop butoons etc. They should know how to explain the increased benefit to the customer of a 42/3 with 160s versus the 28 lamper with 100 wattersakes it attractive to use the bigger beds and how the higher price is justified. They should be SmartTan certified so that they have a general understanding of how the tanning process actually works with different skin types, and how to identify skin types. Features and benefits sell. Good luck.

Help people get what they want and need, and you'll get what you want and need.


[ This Message was edited by: mr belvedere on 2005-05-29 17:07 ]

Thank you. Great advice.
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Old 05-29-2005, 06:05 PM   #5 (permalink)
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On 2005-05-29 17:07:00, pcstutsman wrote:
I do agree with most of that, I think that you the owner should be certified and then you train your employees. It sounds like you are in a small town as am I. I think in larger cities with bigger/high classier salons all employees should be certified, you just might have a hard time finding good employees that want to be certified. Do you plan on working in your own salon? That's been the key for us, my husband and I work at our salon almost everyday, and it took us a year, but we now have found a really great employee. Don't get discouraged, it takes awhile to get a good crew. Good luck!


Yes, it is a small town. But, the growth is rapid in the last 2 years and is expected to just explode over the next 5 years. That's why I'm doing this now. I've been thinking about it for years.

Thanks for the advice. You guys are great!

(forgot to answer: Yes, I do plan on working in the salon... probably more than I even imagine. )[ This Message was edited by: WendyJo on 2005-05-29 22:15 ]
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Old 05-29-2005, 06:06 PM   #6 (permalink)
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Old 05-29-2005, 09:44 PM   #7 (permalink)
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Any other ideas? I truly appreciate any suggestions. Thanks.
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Old 05-29-2005, 10:01 PM   #8 (permalink)
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Always use the KISS theory....Keep It Simple Stupid...write out your features and benefits...and take your staff through the presentation.....key selling points!
Role Play, Role Play....make each one take you through a "walk through"...and really make them role play a phone call....you would be amazed at what they say over the phone!
I say take the time to make scripts and role play the different sales situations!


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Old 05-29-2005, 10:15 PM   #9 (permalink)
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On 2005-05-29 22:01:00, DWhite6872 wrote:
Always use the KISS theory....Keep It Simple Stupid...write out your features and benefits...and take your staff through the presentation.....key selling points!
Role Play, Role Play....make each one take you through a "walk through"...and really make them role play a phone call....you would be amazed at what they say over the phone!
I say take the time to make scripts and role play the different sales situations!





Ah, yes, KISS! I've heard that one before. I'll make sure I stick to the plan.

You guys have been more help than you know! I love this place.
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Old 05-29-2005, 10:20 PM   #10 (permalink)
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I can go on and on about training....but you can train your staff over and over...but you have to have accountability...without measurable goals, your training means nothing!
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