Pricing strategies... what do I need to charge? - tanTALK

Dixiedrifter · 03-02-2005, 05:16 AM

Would anyone care to explain their pricing strategies and how much they charge for tanning?

I'd love to get a baseline idea of what the industry averages are so I can begin to develop a marketing plan.

Thanks.

SwedaGuy · 03-02-2005, 02:58 PM

That's a tough question...

For example, I have 2 Sunsource 5000XP beds. These are my "upgrade beds"...I get 4.95 per single session...

Someone I know from Atlanta has these same beds, but they are his base beds and he gets 8.95 per session...

So where are you located and what kind of beds do you have? We can start from there...

JeffinKC · 03-02-2005, 03:42 PM

Before working out a pricing strategy and marketing program you need to have a good understanding of your areas demographics and the local competition. Depending on those factors and the equipment you chose prices typically range from.....
$5-8 for base level beds
$10-$25 for VHR's
$20-$40 for HP
$15-$35 for sunless
These are based on walk in pricing with session packages going down from there.

Steve Underhill · 03-03-2005, 01:53 PM

Steve Underhill · 03-03-2005, 01:53 PM

Actually you must have a complete understanding of the tanning industry and what motivates tanners spending habits. Pricing should never be random based on what you see another salon do. When you adopt a pricing structure it should be a complete program so that all of your packages sessions and memberships support your overall marketing program. Consider statistics of tanner profiles and tanning habits. Consider proven marketing practices that are proven in all industries and know exactly the results that will be produced by your price structure. Nothing should be radium, always know what the results will be based on your price structure. NEVER sell session packages; it will only cause you to be a one dimensional seasonal salon.

West Side Tanner · 03-04-2005, 03:21 PM

NEVER sell session packages; it will only cause you to be a one dimensional seasonal salon.
[/quote]
Steve, would you explain this a little more? Thanks[ This Message was edited by: West Side Tanner on 2005-03-04 15:23 ]

HotSpots · 03-04-2005, 03:38 PM

What do you mean by Never sell session packages?

tanningstudio54 · 03-04-2005, 04:19 PM

Here in Australia this is what we do.

We charge the same price for our beds
Soltron Hot Peppers, Vision and shuttle

1 x Session 13.00

Session cards
5 for 55.00
10 for 100.00
20 for 180.00

We have just started a new membership program where the minimum membership term is 12 months and the money comes directly out of there bank account, this entitles them to 1 session per day.
The cost is 13.00 per day.

tanningstudio54 · 03-04-2005, 04:20 PM

correction 13.00 per week sorry.

MATT A · 03-04-2005, 04:38 PM

So FAR

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03-02-2005, 05:16 AM	#1 (permalink)
Dixiedrifter Join Date: Mar 1 2005 Posts: 6 Rep Power: 0	Would anyone care to explain their pricing strategies and how much they charge for tanning? I'd love to get a baseline idea of what the industry averages are so I can begin to develop a marketing plan. Thanks.

03-02-2005, 02:58 PM	#2 (permalink)
SwedaGuy Waiting Confirmation Join Date: Sep 3 2004 Posts: 533 Rep Power: 0	That's a tough question... For example, I have 2 Sunsource 5000XP beds. These are my "upgrade beds"...I get 4.95 per single session... Someone I know from Atlanta has these same beds, but they are his base beds and he gets 8.95 per session... So where are you located and what kind of beds do you have? We can start from there...

03-02-2005, 03:42 PM	#3 (permalink)
JeffinKC Join Date: Apr 21 2001 Posts: 418 Rep Power: 24	Before working out a pricing strategy and marketing program you need to have a good understanding of your areas demographics and the local competition. Depending on those factors and the equipment you chose prices typically range from..... $5-8 for base level beds $10-$25 for VHR's $20-$40 for HP $15-$35 for sunless These are based on walk in pricing with session packages going down from there.

03-03-2005, 01:53 PM	#4 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Posts: 1,502 Rep Power: 21

03-03-2005, 01:53 PM	#5 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Posts: 1,502 Rep Power: 21	Actually you must have a complete understanding of the tanning industry and what motivates tanners spending habits. Pricing should never be random based on what you see another salon do. When you adopt a pricing structure it should be a complete program so that all of your packages sessions and memberships support your overall marketing program. Consider statistics of tanner profiles and tanning habits. Consider proven marketing practices that are proven in all industries and know exactly the results that will be produced by your price structure. Nothing should be radium, always know what the results will be based on your price structure. NEVER sell session packages; it will only cause you to be a one dimensional seasonal salon.

03-04-2005, 03:21 PM	#6 (permalink)
West Side Tanner Join Date: Dec 27 2003 Location: Florida Posts: 1,818 Rep Power: 21	NEVER sell session packages; it will only cause you to be a one dimensional seasonal salon. [/quote] Steve, would you explain this a little more? Thanks[ This Message was edited by: West Side Tanner on 2005-03-04 15:23 ]

03-04-2005, 03:38 PM	#7 (permalink)
HotSpots Join Date: Oct 8 2004 Location: ri Posts: 69 Rep Power: 0	What do you mean by Never sell session packages?

03-04-2005, 04:19 PM	#8 (permalink)
tanningstudio54 Join Date: Jul 16 2004 Posts: 30 Rep Power: 0	Here in Australia this is what we do. We charge the same price for our beds Soltron Hot Peppers, Vision and shuttle 1 x Session 13.00 Session cards 5 for 55.00 10 for 100.00 20 for 180.00 We have just started a new membership program where the minimum membership term is 12 months and the money comes directly out of there bank account, this entitles them to 1 session per day. The cost is 13.00 per day.

03-04-2005, 04:20 PM	#9 (permalink)
tanningstudio54 Join Date: Jul 16 2004 Posts: 30 Rep Power: 0	correction 13.00 per week sorry.

03-04-2005, 04:38 PM	#10 (permalink)
MATT A I'm Banned Join Date: Sep 6 2004 Posts: 13,921 Rep Power: 0	So FAR

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