Taking over 6 bed salon.... HELP!! - tanTALK

glam74 · 02-14-2002, 11:13 AM

What should I be looking for when taking over the aformentioned salon? What's a good step in bringing new clients in and keeping old clients too? Lotions? Should I bring in a VHR? New Management promotions? I'm confused! Any help and/or suggestions would be greatly appreciated.

tangirl · 02-14-2002, 11:42 AM

Do a survey. Ask the customers what they like/dislike about current procedures. What they would like to see changed. What they would like to see remain the same. This is your best starting point. Go from there.

glam74 · 02-14-2002, 11:45 AM

Thank you TanGirl. Is there a tactful way to approach this? Do you think clients get spooked when someone new takes over an existing salon?

Chippp · 02-14-2002, 12:01 PM

Clients dont care as long as the prices stay the same for the first few months.
Just remember you are in this to make money!
Don't be a push over....clients arn't always right.
Its important that you survive so that you will still be in business when clients come back to use thier sessions.....make sure the math works!

tangirl · 02-14-2002, 02:23 PM

Glam - Do a survey in print so they can take it home and answer at their leisure. Do not require them to put their name anywhere on it. Ask them to provide an e-mail address if they would like to receive newletters or specials by e-mail. Once you receive all of the responses, send those that provided an e-mail address an e-mail thanking them and offering some sort of discount for responding to the survey. Make them feel like it is their salon. We've found that when they feel this way they respect us and our equipment more.

Tamar · 02-14-2002, 10:00 PM

If you recently took over, don't worry about new clients just yet, get acquainted with the existing client base right now. A survey would be a great way to do that.

Examples of questions for survey:
What kind of music do you like?
Do you prefer appointments or walk in scheduling?
What is your favorite lotion and why?
Do you feel the current prices are fair?
Are salon hours convenient for you?

You get the drift. Questions about how the clients are feeling make them feel you care, and you may find some of the answers very helpful. We were told over and over again how cheap we were, so we increased prices very gradually and got rid of the bargain shoppers. Our smart tanners actually appreciated the change of ambiance in the lobby.

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02-14-2002, 11:13 AM	#1 (permalink)
glam74 Join Date: Feb 13 2002 Posts: 9 Rep Power: 0	What should I be looking for when taking over the aformentioned salon? What's a good step in bringing new clients in and keeping old clients too? Lotions? Should I bring in a VHR? New Management promotions? I'm confused! Any help and/or suggestions would be greatly appreciated.

02-14-2002, 11:42 AM	#2 (permalink)
tangirl Join Date: Jul 6 2001 Posts: 1,875 Rep Power: 23	Do a survey. Ask the customers what they like/dislike about current procedures. What they would like to see changed. What they would like to see remain the same. This is your best starting point. Go from there.

02-14-2002, 11:45 AM	#3 (permalink)
glam74 Join Date: Feb 13 2002 Posts: 9 Rep Power: 0	Thank you TanGirl. Is there a tactful way to approach this? Do you think clients get spooked when someone new takes over an existing salon?

02-14-2002, 12:01 PM	#4 (permalink)
Chippp Join Date: Apr 19 2001 Posts: 2,262 Rep Power: 24	Clients dont care as long as the prices stay the same for the first few months. Just remember you are in this to make money! Don't be a push over....clients arn't always right. Its important that you survive so that you will still be in business when clients come back to use thier sessions.....make sure the math works!

02-14-2002, 02:23 PM	#5 (permalink)
tangirl Join Date: Jul 6 2001 Posts: 1,875 Rep Power: 23	Glam - Do a survey in print so they can take it home and answer at their leisure. Do not require them to put their name anywhere on it. Ask them to provide an e-mail address if they would like to receive newletters or specials by e-mail. Once you receive all of the responses, send those that provided an e-mail address an e-mail thanking them and offering some sort of discount for responding to the survey. Make them feel like it is their salon. We've found that when they feel this way they respect us and our equipment more.

02-14-2002, 10:00 PM	#6 (permalink)
Tamar Join Date: Aug 15 2001 Posts: 1,906 Rep Power: 23	If you recently took over, don't worry about new clients just yet, get acquainted with the existing client base right now. A survey would be a great way to do that. Examples of questions for survey: What kind of music do you like? Do you prefer appointments or walk in scheduling? What is your favorite lotion and why? Do you feel the current prices are fair? Are salon hours convenient for you? You get the drift. Questions about how the clients are feeling make them feel you care, and you may find some of the answers very helpful. We were told over and over again how cheap we were, so we increased prices very gradually and got rid of the bargain shoppers. Our smart tanners actually appreciated the change of ambiance in the lobby.

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