Go Back   tanTALK - Tanning Salon Business Owners Community > Marketing Forum

Marketing Forum Marketing, Advertising all your marketing special ideas and Specials for your salon.

Reply
 
LinkBack Thread Tools
Old 11-30-2013, 05:33 PM   #1 (permalink)
Team TanTalk
 
Join Date: Nov 23 2004
Location: ITA Member & Berman Supporter!
Posts: 3,118
Rep Power: 18 sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute
Attracting "High End" clientele

A question was posed........what is the best way to attract "high end" clientele...........


1. Location.

2. Equipment mix

3. Sales staff skill

4. Salon environment (staff, cleanliness,..)

5. Amenities
sunsally is offline   Reply With Quote
Old 11-30-2013, 05:36 PM   #2 (permalink)
Team TanTalk
 
Join Date: Nov 23 2004
Location: ITA Member & Berman Supporter!
Posts: 3,118
Rep Power: 18 sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute sunsally has a reputation beyond repute
Re: Attracting "High End" clientele

Location - as always - is truly the biggest key!!

But after that - having high quality equipment (performance - not necessarily expensive/brand new) and a staff that know how to nurture a "high end" customer is key!


Introduce them to the best equipment - from the start.

Have staff that are well educated, articulate, and able to maximize relationship selling.
sunsally is offline   Reply With Quote
Old 12-02-2013, 10:06 AM   #3 (permalink)
 
Join Date: Mar 18 2005
Location: GA
Posts: 1,153
Rep Power: 13 peach will become famous soon enough
Re: Attracting "High End" clientele

Staff is always the number 1 issue in tanning salons. The high end franchise salons consistently get bad grades for staff being pushy and rude. These customers are ripe for the taking. Give them a decent, clean alternative with helpful pleasant staff, reasonable prices (without gimmicks) and they'll drive right by that fancy salon in the best location, and the $35k beds to your salon.
peach is offline   Reply With Quote
Old 12-02-2013, 10:35 AM   #4 (permalink)
Team TanTalk
 
House of Tan's Avatar
 
Join Date: Oct 21 2003
Location: The Fort
Posts: 940
Rep Power: 14 House of Tan has a spectacular aura about House of Tan has a spectacular aura about
Re: Attracting "High End" clientele

Buildout/decor and amenites
__________________
Startbucks
House of Tan is offline   Reply With Quote
Old 12-03-2013, 12:35 PM   #5 (permalink)
Lamp Geek
 
JOHN @ URI's Avatar
 
Join Date: Dec 21 2001
Location: Cleveland, Ohio
Posts: 1,908
Rep Power: 16 JOHN @ URI has a spectacular aura about JOHN @ URI has a spectacular aura about
Re: Attracting "High End" clientele

Quote:
what is the best way to attract "high end" clientele...........
Need to be careful what you wish for? What exactly is a "high end" client?

I've seen people roll up in the Mercedes and expect a free tan & sample lotion to go with it. They have money because they don't depart with it so easy!

I would say #3 & #4 above play a large part in how much money one can make from a client.
__________________
JOHN @ URI is offline   Reply With Quote
Old 12-03-2013, 05:07 PM   #6 (permalink)
 
Join Date: Mar 18 2005
Location: GA
Posts: 1,153
Rep Power: 13 peach will become famous soon enough
Re: Attracting "High End" clientele

Quote:
Originally Posted by JOHN @ URI View Post
Need to be careful what you wish for? What exactly is a "high end" client?

I've seen people roll up in the Mercedes and expect a free tan & sample lotion to go with it. They have money because they don't depart with it so easy!

I would say #3 & #4 above play a large part in how much money one can make from a client.
Some of those "rich" clientele act like they are doing you a favor for being there....
peach is offline   Reply With Quote
Old 01-03-2014, 05:53 PM   #7 (permalink)
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,499
Rep Power: 14 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Re: Attracting "High End" clientele

It makes no difference if you tan on the value level equipment or the highest level equipment. Tanners are looking for the best tanning experience and spend money based on what they can afford. The fact remains that the different levels are there to accommodate every type of tanner, based on needs that can change from month to month will determine what type of tanning you can sell your tanners.

However it is important that the environment and tanning experience that ever tanner receives is equal except for specific equipment type.

If you are a properly trained sales person you will be able to work tanners from level to level based on ability to pay. The value tanner is no less important than the up-grade tanner and if you are a good sales person you can occasionally get any tanner to sometimes upgrade.

The question should be how do I insure drawing every tanner in my market.

Yes to do that takes all of the things listed above and more. If you expose value tanners to upgrade tanning in the proper way you can get them to up grade. In no way does that diminish the overall experience of the upgrade tanner.

80% of a salons UV tanning sales should come from upgrade sales. The 20% value tanner dollar is equally important and should be considered as much.
__________________
Stephen Underhill
Consultant
steve@smuconsulting.com
Steve Underhill is offline   Reply With Quote
Old 01-27-2014, 10:29 AM   #8 (permalink)
 
PageantArtisian's Avatar
 
Join Date: Aug 28 2013
Location: New York/New Jersey
Posts: 1
Rep Power: 0 PageantArtisian is on a distinguished road
Re: Attracting "High End" clientele

Good Afternoon All,

I am new to this site and would like to learn from those of you that have been here for awhile. I am a former pageant queen, who is well versed in sunless tanning. I am starting a mobile spray tanning business- for those competing pageants, proms, brides, & special events. Can you tell me if you have experience you can share with me if you go mobile? I know that the one benefit that I have going as I begin the process is that I know several pageant directors in the area, I have 3 teenage girls, and am living in a fairly affluent area.
However, I am never shy or modest about asking for ideas, suggestions, and wisdom.

Kindly,
KF
PageantArtisian is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
does "Organic DHA" classify the solutiin as "organic"?... jjhill02 Sunless 5 04-19-2011 07:28 PM
Anyone tried Milleniums "Black Night" or " Paint It Black "tanning lotion? ricky13 Tanning Lotion Buzz 10 10-27-2009 11:11 AM
Fiesta Sun "Too Twisted" and "Liquid Hemp" jkonturas Tanning Lotion Buzz 1 08-02-2009 10:21 AM
3 2001 Puretan Circe's for sale "MAKE OFFER" tanball For Sale - FOR SALON OWNERS ONLY 0 01-29-2007 09:59 AM
"Naked Candid Camera Tanning Complaint" (nudity) Neon Beach Say What ????? 4 01-28-2007 11:39 AM


All times are GMT -5. The time now is 05:36 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!