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Old 11-26-2013, 09:14 PM   #1 (permalink)
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Holiday Specials

"Specials" are always on the mind of tanning customers. But the end of the year can be a great time to springboard off slow season and start locking clients into your salon!

A few suggestions -

Always preferable to add value rather than lower prices.

1. For example - instead of 35% off, do Buy 1, get 1 50% off.

This SOUNDS like a better deal - but in fact, it is just a 25% discount. And you sell twice as much.

2. Can also up your sessions - for example - buy 10 visits, get 2 free, buy 20 get 5 free.

3. Can offer EFT at regular price - but give them back the cost of the enrollment fee in credits - or double or triple this as a real 'special'!


If you have already put out a lower price offer - e.g. 40% off - REALLY work to make this in your favor.

For example - rather than them buying ONE month at 40% off - have them buy a month AND a lotion.

And DEFINITELY start at your MOST EXPENSIVE lotions. 40% off a $20 lotion is just an $8 savings - 40% off a $80 lotion is a $32 savings. Sell them on the SAVINGS and how it is the PERFECT time to really treat themselves to HIGH QUALITY products -- rather than just getting something cheap for a few bucks less.

Or instead of ONE lotion - sell them on also adding a facial tanner or after-tan extender/moisturizer.

Or instead of 40% off a month - sell them on your EFT (which is usually 50% off in "everyday pricing" anyway) and throw in the upgrade credits.

Even if 40% off was what you advertised -- really think about what you want to SELL - and push them toward THOSE items!
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Old 11-26-2013, 09:24 PM   #2 (permalink)
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Re: Holiday Specials

Other specials to consider:


1. 12 Days of Christmas -- different special each day

2. Spend $XX in December --- get...."Y".

For example - Spend $100 - get a certificate to tan for FREE in January in Level 1 beds. Suggest this as something they could give as a gift - teacher, babysitter, neighbor,... It earns you a potential new customer!

3. Prepay Year at a discount (e.g. 10 month price for 12 months prepaid)



What other ones have you tried that have WORKED well? Or did NOT work?
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