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Old 02-06-2012, 11:13 AM   #1 (permalink)
 
Join Date: Nov 1 2011
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My first free tan weekend

This weekend I opened my salon location after moving from just mobile. I decided to do a free spray tan weekend to get clients that had never tried spray tanning before. I structured it to get everyone to upgrade and get EFT going. My lightest solution was free (6%), upgrading to medium (9%) was $5 and dark (12%) was $10. I only had 3 people stick with light. I also had tan extender on sale, but didn't concentrate on that as I really wanted to get EFT members.

First, I made everyone schedule, no walk ins. I have an online booking calendar and everyone loved it. This really helped us keep things on track as we were testing sales methods.

I marketed by using google and facebook ads, bandit signs around town, and flyers to local salons, gyms, etc. For my marketing next time I think I will leave the "spray" out and just say free tan weekend to see if I can get more traffic and convince more people to try spray tanning.

Results: I averaged $15.83 per client for a "free" spray tan! With sales practice I know I can get that up.

Today I'm going to be following up with everyone and offering those that didn't sign up for EFT a special to try and get those contracts. Thank you to everyone that has posted such helpful info on this site, I've learned so much!
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Old 02-06-2012, 12:09 PM   #2 (permalink)
 
Join Date: Jan 24 2011
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Re: My first free tan weekend

How many people total?
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Old 02-06-2012, 12:14 PM   #3 (permalink)
 
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Re: My first free tan weekend

That is awesome!!
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Old 02-06-2012, 09:30 PM   #4 (permalink)
 
Join Date: Aug 19 2007
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Re: My first free tan weekend

What online booking calendar do you use?
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Old 02-07-2012, 11:00 AM   #5 (permalink)
 
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Re: My first free tan weekend

I had about 40 people total, almost all had never had a spray tan before.

I'm using acuityscheduling.com and love it - it even connects with our family calendar (cozi.com) and I can access everything on my phone and tablet.
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Old 07-12-2012, 01:34 PM   #6 (permalink)
 
Join Date: Dec 8 2009
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Re: My first free tan weekend

how long did you advertise??
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Old 07-12-2012, 01:34 PM   #7 (permalink)
 
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Re: My first free tan weekend

also how many people just got the free spray and left???
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Old 07-13-2012, 10:59 AM   #8 (permalink)
 
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Re: My first free tan weekend

"I only had 3 people stick with light."

I am guessing 3 people?
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Old 07-13-2012, 11:44 AM   #9 (permalink)
 
Join Date: May 14 2009
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Re: My first free tan weekend

do you only offer spray tanning?
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Old 07-13-2012, 10:01 PM   #10 (permalink)
 
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Re: My first free tan weekend

I advertised about 2 weeks before the event. Got 10% of them on EFT, about 40% have returned for multiple appts, and another 10% have referred other clients. Not bad for the first event. I only do spray tanning, no beds, so it's different sales numbers for sure.
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