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Old 01-10-2012, 08:21 PM   #1 (permalink)
 
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Do you manage your online reputation?

The first place people see salons is on a review site or google. Do you monitor the reputation of your salon online? Do you actively try to make it better?
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Old 01-11-2012, 08:52 AM   #2 (permalink)
 
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Re: Do you manage your online reputation?

of course, why woundn't you. i think you would definitely miss out on some potential new clients if online presence was bad, weak or nil. The first thing is to have a website that allows people to see what you want them to see about your salon. If there isn't one, then they must rely solely on what is there. Second, a facebook to back that up. Third, manage your Google account with the appropriate info and a small offer to attract new people. You can offer some kind of reward to your current customers who go on any of the three above and post a good review. Hope this helps.
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Old 01-11-2012, 12:55 PM   #3 (permalink)
 
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Re: Do you manage your online reputation?

When you say you manage your Google account, are you talking about managing your Google results? It seems like now people always Google the salon and try to find third party information - they don't trust people talking about themselves.

Do you spend any time managing your reputation via reviews on third party sites? What kind of offers do you give them? Have you noticed any results?
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Old 01-11-2012, 01:23 PM   #4 (permalink)
 
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Re: Do you manage your online reputation?

I am not sure how you would manage the results, I just track them through my google account. I meant, make sure your info there is correct, a lot of salons don't register and people only see the basic stuff, map, address, phone number. It's definitely better when you can add hours, amenities, photos, ect. You can add offers as well. We do half price single visit any level for first time customers. If they come in a tan and decide to join that day, we take the $ amount spent on the visit and apply it towards the package they buy. Also, we have 25% off spray/airbrush for first time customers. Never do free or you will just get took advantage of.

I check the main review sites regularly to see, but I either have no reviews or good ones, so in seven years I guess I have maintained a pretty good rep.

I just spoke to a handful of my loyal clientel and asked if they would be so kind as to give me a review on google, facebook, ect. The ones that did, I either gave them a handfull of lotion packets or a few upgrades for free. they were happy with that.
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Old 01-11-2012, 01:52 PM   #5 (permalink)
 
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Re: Do you manage your online reputation?

very interesting, thank you!
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Old 02-26-2012, 04:58 PM   #6 (permalink)
 
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Re: Do you manage your online reputation?

It's important to have an online presence such as a website where people can find information such as prices, products, location, contact information and services. It's also very important to have a webpage that is simple and easy to navigate.

A Facebook page is another great way to get your name out there and stay connected with clients. Remember that Facebook gives you the ability to interact with your clients, not just about tanning and salon services, but other things going on in your community and the world. It's a form of communication that can easily be used for marketing and trust building. Offering people who like your page deals is a great way to reward people who already patronize your business.

You should always, always manage your reputation and see what people are saying about your business on google reviews, yelp and other review sites. You can thank clients who leave positive reviews and apologize publicly to clients who left negative comments. By apologizing and offering to make up for the bad experience, you're not only telling the client that you care, but also other future clients.

If there is an issue that keeps coming up in reviews, such as more than one person said the place smelled bad, or the receptionist was rude, or whatever, apologize and take a good hard look at what's going on. Share the reviews with your staff and ask them for suggestions on how to fix the problems, but don't point fingers.

There are lots of things you can do to manage your reputation and by doing so, it shows that you care!
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Old 02-27-2012, 01:10 PM   #7 (permalink)
 
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Re: Do you manage your online reputation?

I spend about 10 hours a week dealing with online reputation stuff. Searching my salon name, reading reviews, reaching out to said reviews, adjusting key words, etc. I have hired someone to deal with all that stuff now since I am expanding. SO my time spent is less now
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Old 03-07-2012, 03:56 PM   #8 (permalink)
 
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Re: Do you manage your online reputation?

Here is my take

Folks are creatures of habit we all use the same supermarket, drugstore, etc...

It been shown that most people now search the internet for the business website so that they know more about the business before they ever set foot inside.

I have salon websites in the most remote locations and even they garner many uniques per day. A larger chain gets several hundred a day.

A salon without a website in 2012 is making a huge mistake. A legit one not a wick site or some junk that doesn't reside on a dedicated domain name.

On google every salon should have claimed their place page and spent the ten seconds filling out your info.

Same on bing rest don't really matter.

Facebook should cross to your website and twitter and G+ and 4sq. On facebook make sure you claim your phone listing so that all your checkins get recongnized.

You can automate your twitter and facebook posts easy enough for free. However you should infrequently post on either or you will simply get hidden and lose traction with your "likes". Texting is currently the rage but I expect will be history in 12-24 months as folks get sick of getting texts from places. You are already seeing the move away from this format. clubtexting is a good very low cost company for texting. emails no longer work.
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Old 03-24-2012, 07:23 PM   #9 (permalink)
 
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Re: Do you manage your online reputation?

Setup for google alerts if you don't have a generic name for your salon. What it does is e,ails you every time something containing a certain term shows up on Google. Great tool
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Old 07-23-2012, 11:58 AM   #10 (permalink)
 
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Re: Do you manage your online reputation?

Hold up! I must warn you first, do use CITYGRID! they are a scam! worst experience ever!
from my stand point as a young person i have found the best companies to work with were either main street hub or yext.coms (tanningnearyou.com) my morning ritual consists of opening up one of my browsers set at bookmark tabs to all my most important sites, its best to go ahead and fill out as many review sites as you can to create content and thus raising your seo. you can google search me, X-Treme Tan in austin/cedar park. for example, i have 14+ on my google places page. and we have pages of content, this makes your presence alot more available to searches. now what you have to manage is your reputation, that is kinda difficult since you wanna add in new interesting stuff so often. if i were you sign up with main street hub atleast for there three month minimum and see what they do and then you can do it after that.
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