My first free tan weekend

[wanderlusttan]

This weekend I opened my salon location after moving from just mobile. I decided to do a free spray tan weekend to get clients that had never tried spray tanning before. I structured it to get everyone to upgrade and get EFT going. My lightest solution was free (6%), upgrading to medium (9%) was $5 and dark (12%) was $10. I only had 3 people stick with light. I also had tan extender on sale, but didn't concentrate on that as I really wanted to get EFT members.

First, I made everyone schedule, no walk ins. I have an online booking calendar and everyone loved it. This really helped us keep things on track as we were testing sales methods.

I marketed by using google and facebook ads, bandit signs around town, and flyers to local salons, gyms, etc. For my marketing next time I think I will leave the "spray" out and just say free tan weekend to see if I can get more traffic and convince more people to try spray tanning.

Results: I averaged $15.83 per client for a "free" spray tan! With sales practice I know I can get that up.

Today I'm going to be following up with everyone and offering those that didn't sign up for EFT a special to try and get those contracts. Thank you to everyone that has posted such helpful info on this site, I've learned so much!

[toasted1]

How many people total?

[cuttingedge]

That is awesome!!

[rjwarner]

What online booking calendar do you use?

[wanderlusttan]

I had about 40 people total, almost all had never had a spray tan before.

I'm using acuityscheduling.com and love it - it even connects with our family calendar (cozi.com) and I can access everything on my phone and tablet.

[SuntanzAR]

how long did you advertise??

[SuntanzAR]

also how many people just got the free spray and left???

[toasted1]

"I only had 3 people stick with light."

I am guessing 3 people?

[Pat C]

do you only offer spray tanning?

[wanderlusttan]

I advertised about 2 weeks before the event. Got 10% of them on EFT, about 40% have returned for multiple appts, and another 10% have referred other clients. Not bad for the first event. I only do spray tanning, no beds, so it's different sales numbers for sure.