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Old 07-12-2011, 08:54 AM   #11 (permalink)
 
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Re: $1 Sundays

SunSally- I have a question. (Hope it doesn't sound stupid...) On Sundays, they get 1/2 off the walk-in rate, correct? Level 1 is usually $7, $3.50 on Sundays, right?

On Wednesdays, is it 50% off upgrades for those with a package/membership? It would not offer anything to just a walk-in customer, correct?

I just want to make sure I have this straight. I like them both! I'm thinking Sundays sort of caters to those occasional tanners with no membership, and Wednesdays offers something to those that do have a membership. Am I right? THANKS!
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Old 07-12-2011, 09:29 AM   #12 (permalink)
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Re: $1 Sundays

Gemini Tan -- -Exactly - you nailed it!


We have SOME "regular" customers who will use the walk-in specials on Sundays if they make sense. For example, from the Level 1 to HP is usually a $21 upgrade. So on Sundays, if they had a package of visits, rather than using one of them and upgrading for $21, they could just do a walk-in Super Single and pay $17.50. So that happens sometimes - but not often and usually just for that bed or for the Mystic

On Wednesdays, yes, it is only an "upgrade" if you already have a package. So visits, month, EFT doesn't matter - any of our packages can upgrade to other units and on Wednesdays they get half off. A walk-in customer would pay a full price single visit -- or buy a package! :-)
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Old 07-12-2011, 09:49 AM   #13 (permalink)
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Re: $1 Sundays

Quote:
Originally Posted by toasted1 View Post
@sunsally When do you start this promo and end it, or is it done year round?

We have always had Specials for Every Day of the Week -- because there should NEVER be a time you don't have a "special" available (even if you offer it every day, like EFT, ......).

We rotated them some in the beginning, tried different things (e.g. $2 Tuesdays on base beds, $5 Sundays on our Level 4,....). Right now we have a set we've been running for over 2 years that have been so popular (and profitable) that we will continue to stick with them until they aren't.


For us, they are:

Sunday - Super Single Sundays
Monday - Matrix Mondays (walk-in High Pressure $20 instead of normal $35)
Tuesday - Terrific Tan Tuesdays (Mystic Spray for $12 instead of $25)
Wednesday - Half Price Wednesdays (Upgrades)
Thursday - Lovin' Lotion Thursdays (1/2 off packettes)
Fridays - Fabulous Skin Fridays (25% off Extenders, Body Wash, Facial Tanning Lotions)
Saturdays - Super Single Saturdays

The weakest of these is our Fridays - and that is our fault for not pushing it more.


Again - have a rationale for any specials you choose. We put the Monday & Tuesday specials at the beginning of the week so we don't cut into our drop in "I need to be tan now and will pay full price for the Matrix or Mystic" Thursday/Friday tanners. Thursdays are a good day for staff to encourage someone to try a packette of a more expensive lotion --- and hopefully like it and decide to buy the bottle!
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Old 08-13-2011, 11:53 AM   #14 (permalink)
 
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Re: $1 Sundays

Hey sunsally!! How much are your upgrades?? I have three upper levels and they are $6/7/8 accordingly. Just curious.

Thanks!
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Old 08-13-2011, 12:26 PM   #15 (permalink)
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Re: $1 Sundays

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Originally Posted by SunStation View Post
Hey sunsally!! How much are your upgrades?? I have three upper levels and they are $6/7/8 accordingly. Just curious.

Thanks!
Not sure if I am following you but:

Walk-in prices on the Level 1 - 5 are $7, 10, $13, $16, $35.

Upgrade pricing is the difference in walk-in price between that level and the one you want to use.

So basically, a $3 jump between each level - other than going to High Pressure (or the Mystic spray).

Explain your $6/7/8?
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Old 08-13-2011, 12:47 PM   #16 (permalink)
 
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Re: $1 Sundays

Ok -- I see how you do it.

My level 1 - 4 (walk in price is $9 - $14 - $19 - $24)

but, the upgrades are level 2-4 (priced at $6 - $7 - $8)

also, have VIP upgrades(for eft members) priced at ($3 -$4 - $5)

These were all set up by previous owner.....so currently leaving the same so I don't upset any tanners.
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Old 08-13-2011, 12:54 PM   #17 (permalink)
 
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Re: $1 Sundays

I really like the Super Single Saturday and Sunday.....Great idea.....It is little slow on the weekends.
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Old 08-13-2011, 02:27 PM   #18 (permalink)
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Re: $1 Sundays

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Originally Posted by SunStation View Post
Ok -- I see how you do it.

My level 1 - 4 (walk in price is $9 - $14 - $19 - $24)

but, the upgrades are level 2-4 (priced at $6 - $7 - $8)

also, have VIP upgrades(for eft members) priced at ($3 -$4 - $5)

These were all set up by previous owner.....so currently leaving the same so I don't upset any tanners.
Big mistake.

Big, BIG, BIG Mistake!!


Couple of questions and then I'll tell you why.

1. What - specifically - are the beds/booths you have at each level? (what manufacturer, model)

2. What is your VIP Level 1 price? Do you have VIP for all levels? If so, what price?

3. What is your regular price/mo for each level (not VIP)

4. How much for 10 visits on each level?

5. Do you sell minutes?
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Old 08-13-2011, 03:54 PM   #19 (permalink)
 
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Re: $1 Sundays

Ok.....Here are the beds

1. Ambition 250's -- $39.95/mo -- $19.95/eft -- $9/sess
2. Soltron Waves -- $59.95/mo -- $34.95/eft -- $14/sess
3. Sundash Radius 252 -- $69.95/mo -- $44.95/eft -- $19.00/sess
4. Prestige 1100 -- $89.95/mo -- $54.95/eft -- $24/sess

Anybody that does yearly EFT is a SunClub VIP.

Buy 6 single sessions get 6 free.

We do not sell minutes.

Let me know. I am curious.
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Old 08-13-2011, 08:14 PM   #20 (permalink)
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Re: $1 Sundays

Quote:
Originally Posted by SunStation View Post
Ok.....Here are the beds

1. Ambition 250's -- $39.95/mo -- $19.95/eft -- $9/sess
2. Soltron Waves -- $59.95/mo -- $34.95/eft -- $14/sess
3. Sundash Radius 252 -- $69.95/mo -- $44.95/eft -- $19.00/sess
4. Prestige 1100 -- $89.95/mo -- $54.95/eft -- $24/sess

Anybody that does yearly EFT is a SunClub VIP.

Buy 6 single sessions get 6 free.

We do not sell minutes.

Let me know. I am curious.
Ok - here is what I'll assume given that equipment - tell me if I'm close.......

At $9/single session on the 250's -- you are more than most the local competition. You have a bit of a rep as "the expensive salon".

On the other hand, your monthly price on that bed is LESS than any of the competition. Strangely low for a $9/walk-in session. You sell a fair number of the month unlimited packages

The level 2? EASILY your most popular bed!!! A HUGE step up in results from the Level 1, a very easy sell. Monthly and EFT is VERY popular on this bed as is the BOGO 6. You wish you had more of these.

Level 3? Nobody uses it. No way this unit should be priced at more than the Wave & customers realize that and so avoid it. NOBODY pays $19/session for this more than once (if that), and it gets very little use in general.

Level 4 - a nice unit........but sits empty a lot of the time. Customers don't perceive that big a difference between this and the Wave - yet a big price difference. So they don't buy the month unlimited or the EFT here - but they DO take advantage of the $8 upgrade (and $4 for EFT customers) because that is a steal!

Am I close? :-)
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