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Old 06-29-2010, 09:31 PM   #1 (permalink)
 
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Wink Referral Program Ideas

I am a new Shop Owner and was thinking of starting a new referral program. I would love to hear ideas on what everyone is doing, and if your program is a success. I would also like to know how you keep track of this information. I use Tan Track Software.

Thanks
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Old 06-30-2010, 12:41 AM   #2 (permalink)
 
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Re: Referral Program Ideas

I use helios and they have a code to add bonus bucks. I give $5 in bonus bucks for every referral. It gets posted to their profile and they can use it to pay for whatever they choose to buy. It works pretty well
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Old 06-30-2010, 06:59 AM   #3 (permalink)
 
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Re: Referral Program Ideas

We printed business cards with our referral offer on the back. New customers receive either buy1/get 1 free on single sessions or $5 off any package. Referring customer gets $5 in-salon credit. We use Salon Touch which has a place for referrals in the customers' account.
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Old 07-01-2010, 05:48 AM   #4 (permalink)
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Re: Referral Program Ideas

We printed on the back of our cards refer a friend and receive free tanning.

We give our current customers one free upgrade when they refer a new customer and the ones in our top level, we give either free lotion samples or % of their tanning.
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Old 07-01-2010, 01:46 PM   #5 (permalink)
 
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Re: Referral Program Ideas

Referrals are the number ONE thing I rely on. I never skimp on referral rewards cause this is the ...go big or go home investment program.

If someone asked me to walk a mile to pick up $1.00 I would not do it.

The carrot at the end of the stick needs to be great.
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Old 07-06-2010, 07:30 PM   #6 (permalink)
 
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Thanks everyone for all the great ideas.
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Old 07-07-2010, 08:32 AM   #7 (permalink)
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Re: Referral Program Ideas

You need to have a referral card on each and every bed. The referral cards i produce for many salon owners on here, are basically that.

It's a fold over business card that sits on the tanning bed as a tent card that states ONE FREE TAN. Open for more details.

Inside it will tell them, one free tan when you refer a new client.

Then on the bottom of the inside, there is a box for them to write their name as the person doing the referring. It then shows what the new client gets. i.e. 50% OFF their first tan or whatever the deal you'd like to offer them. Just make sure that your current client that is sending you the new bodies gets the better end of the deal or they won't be interested in sending you new clients.

On the back of the folded referral card is your salon address, phone number, website, etc...

They work great.

If you want more info on them, feel free to contact me and i will show you some samples of what they look like. I will also give you information on more marketing advice and ideas for your new salon as i specialize in marketing for the Tanning Industry.


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Old 07-07-2010, 12:57 PM   #8 (permalink)
 
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Re: Referral Program Ideas

Thanks Din, I'd love to see some examples and hear other ideas you may have.
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Old 07-09-2010, 03:43 PM   #9 (permalink)
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Re: Referral Program Ideas

No problem, just email me at info@chronosmarketing.com so that i can get your email address and i will reply with some samples for you to see. I can't PM you images, i need to attach them in an email.
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Old 07-09-2010, 08:54 PM   #10 (permalink)
 
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Re: Referral Program Ideas

I use tantrack too and always struggle when it comes to tracking these type of things the new release looks like it will one day support these types of things, but for now they don't which really stinks
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