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Old 02-14-2010, 11:02 PM   #1 (permalink)
 
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Radio/Internet Promo

Has anyone had luck with radio ads that push listeners to the stations Website for a special Tanning promo?
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Old 02-14-2010, 11:40 PM   #2 (permalink)
 
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Re: Radio/Internet Promo

Here is one I was involved in last week. I think it is a neat idea.

Radio station ran a contest for V-Day..win a trip to Caribbean thing.

They had you TEXT the keyword "Kisses" to a certain number. So I did it. I then got an immediate return with a message.

Message...Thanks for your entry!! You can take this text to Sunkissed Tan for one free Tan or 20% of any clothing item at Joan's Closet.

Thought it was neat because the Radio Station paid for the texting. HOWEVER, over 7000 listeners TEXTED so wonder how many free tans that place gave away? Might have been a great thing.
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Old 05-16-2010, 10:47 PM   #3 (permalink)
 
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Re: Radio/Internet Promo

I just finished up a 6 week Radio Add Campaign, along with a live broadcast from my salon (on the most popular FM station in my area). I was unsure about it because it costs so much money, but I would do it again..... It has brought in people from different towns, and it got the word out that I added a Mystic Tan REALLY fast.... Business has been BOOMING....
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