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Old 01-21-2010, 10:33 AM   #1 (permalink)
 
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Commercial

On Monday one of my comps began a $1 tanning special. This is one of a small chain of 5 salons. They have never done this before so I was surprised.

My other comp does this every February.

I was watching TV last night and saw an Office Depot commercial. It was about a mega-chain hair salon coming into town attempting to step on the small guy with their low prices.

Small guy puts a banner up that reads: We fix $6 haircuts.

I laughed and thought of my comps. I need one that says: We fix $1 tans.

I can't find a link to the commercial.
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Old 01-21-2010, 11:45 AM   #2 (permalink)
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Re: Commercial

http://link.brightcove.com/services/...id=62304572001

^^^Here it is^^^

P.S. I print banners!!! :)
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Old 01-21-2010, 11:46 AM   #3 (permalink)
 
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Re: Commercial

Since we all (most professionals) know doing a $1.00 tanning special coming into the busy season is stupid...enough said.
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Old 01-21-2010, 11:47 AM   #4 (permalink)
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Re: Commercial

Quote:
Originally Posted by CrystalSS View Post
Since we all (most professionals) know doing a $1.00 tanning special coming into the busy season is stupid...enough said.
Correct. $1 is too much. It should be FREE!
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Old 01-21-2010, 05:24 PM   #5 (permalink)
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Re: Commercial

just tell them
$1 will only get u time in a tanning machine....NOT A TAN!
or
just cause its called a tan dosent mean youll actually get a tan!
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Old 01-22-2010, 09:19 AM   #6 (permalink)
 
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Re: Commercial

I don't know if I could actually do it. I'm not one to slander the competition (out loud).

It just gave me the idea.

One of my comps was my mentor when I first got into the industry. I remember him telling me that he does it to initiate sales for the season. I can't imagine the reward being great enough to justify $1.
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Old 01-22-2010, 11:24 AM   #7 (permalink)
 
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Re: Commercial

My comp is. . . Single "High performance" Tan...... $3
(7 days a week). I thought this was bad, until I read your post.
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Old 01-22-2010, 11:38 AM   #8 (permalink)
 
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Re: Commercial

Because of the bad economy I started in my slow season, $5 tans on Thursdays in my level 3 machines, just below my HP. I have noticed that Thursdays are my best revenue day of the week. I am going to stop it in March.
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Old 01-22-2010, 11:46 AM   #9 (permalink)
 
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Re: Commercial

^^In September every year, through 2007, we would do $2 Tuesday and $3 Thurday- Base level only.

We don't run many special in off season anymore.
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Old 07-17-2013, 07:22 AM   #10 (permalink)
 
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Re: Commercial

Well it gives good advertising ideas plus some earnings and it has maximum benefit for the starter and has no loss at all.
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