Go Back   tanTALK - Tanning Salon Business Owners Community > Marketing Forum

Marketing Forum Marketing, Advertising all your marketing special ideas and Specials for your salon.

Reply
 
LinkBack Thread Tools
Old 08-20-2009, 08:27 AM   #1 (permalink)
 
BronzeSalonGirl's Avatar
 
Join Date: Aug 19 2009
Location: Bellevue, KY
Posts: 6
Rep Power: 0 BronzeSalonGirl is on a distinguished road
Specials For Your Salon

I'm trying to think of some good special to run for Sept and Oct. We do monthly specials at our salon. So just trying to get a feel of what clients are looking for right now.

For Aug we are running BOGO half price on bottles. Half price upgrades. and Half price single sessions fri-sun. But lotions dont seem to be selling as good as we thought.
BronzeSalonGirl is offline   Reply With Quote
Old 08-21-2009, 12:08 AM   #2 (permalink)
 
Join Date: May 17 2009
Location: Kansas
Posts: 34
Blog Entries: 1
Rep Power: 0 illtanu is on a distinguished road
Re: Specials For Your Salon

To try to sell lotions do a special like with month unlimited add a lotion at 25% off? People will say next, and next time, and next time that they will purchase a lotion but if they are really going to they will that day with 25% off!

Another idea pick a line of lotion in the same price range and say they are normally $40.00 sell them as Purchase a Month Unlimited an add any of these lotions at $25.00 or $30.00?
illtanu is offline   Reply With Quote
Old 08-21-2009, 12:24 AM   #3 (permalink)
 
CrystalSS's Avatar
 
Join Date: Apr 23 2008
Location: Colorado
Posts: 1,042
Blog Entries: 2
Rep Power: 10 CrystalSS is on a distinguished road
Re: Specials For Your Salon

It is easy for customers to get in the rhythm of sales especially if they are coming every month and even if you rotate what is on sale. It becomes more of a pattern of repeated comfort, so the call to action of another sale is not anything causing a pressure to buy as another sale will come along next month. For me I don't do so often so when I do it is a bigger hit. Food for thought. Best wishes!

Last edited by CrystalSS; 08-21-2009 at 10:48 AM.
CrystalSS is offline   Reply With Quote
Old 08-21-2009, 12:44 AM   #4 (permalink)
 
Join Date: May 17 2009
Location: Kansas
Posts: 34
Blog Entries: 1
Rep Power: 0 illtanu is on a distinguished road
Re: Specials For Your Salon

Crystalss- This is very true which we have found ourselves having to do. Because we did for so long now its expected, we try to do not so big of specials during the busy months our biggest thing is we know most people call every salon in town to see who has the best deal! Do we not worry about this or what do you think?
illtanu is offline   Reply With Quote
Old 08-21-2009, 12:56 AM   #5 (permalink)
 
CrystalSS's Avatar
 
Join Date: Apr 23 2008
Location: Colorado
Posts: 1,042
Blog Entries: 2
Rep Power: 10 CrystalSS is on a distinguished road
Re: Specials For Your Salon

I never sweat the small stuff and that would constitute the few salon hoppers. In truth, they are not really the customers I want anyway. Everyone wants a bargain and you can't fault people for that. In reality it is just a small amount of people that go through all the trouble of looking to another salon for a sale or buying internet products. SO small in fact, that it should not influence the way you operate. Always do what works best for you. Your majority will purchase from you. I just know too MANY sales suddenly start to mean nothing. Put the carrot out on the stick and wait until they are hungry and sales go well. Put a whole bowl out everyday and it becomes no big deal.
CrystalSS is offline   Reply With Quote
Old 08-21-2009, 01:06 AM   #6 (permalink)
 
Join Date: May 17 2009
Location: Kansas
Posts: 34
Blog Entries: 1
Rep Power: 0 illtanu is on a distinguished road
Re: Specials For Your Salon

Thank you!!
illtanu is offline   Reply With Quote
Old 08-21-2009, 11:51 AM   #7 (permalink)
 
BronzeSalonGirl's Avatar
 
Join Date: Aug 19 2009
Location: Bellevue, KY
Posts: 6
Rep Power: 0 BronzeSalonGirl is on a distinguished road
Re: Specials For Your Salon

Thanks for you imput!!!
BronzeSalonGirl is offline   Reply With Quote
Old 08-21-2009, 12:13 PM   #8 (permalink)
DERFTALK FBI AGENT
 
Join Date: Jul 29 2003
Location: northeast
Age: 41
Posts: 3,632
Rep Power: 39 caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute
Re: Specials For Your Salon

i offer more specials than most salons each month but i do it thru email, text and on my website only.(sometimes in paper and 1 big postcard campaign to kick season off.) if you dont see them you dont get them..plain and simple!

if you walk in the salon and ask for specials i show you the regular prices or we refer to my monthly upsells.

each month i make a upsell sheet for employees..

for instance this month if someone comes in to buy 1 week we tell them right now they can get 1 week free if they buy 2 weeks...if that same person was asking for 2 weeks they dont automatically get the 1 week free..that person should be told about the buy 1 month get 1 week free.

another is if someone says they want 4 we tell them if they go to 8 visits they can get 1 free or they can get 2 free if they buy 12

these are to generate bigger sales, customer dosent automatically get the free stuff....i do it every month

usually in season its a discount on bigger slow season its more free if you buy bigger package.

plus when these packages are sold i know my employees are doing their job...selling. theses upsells are not advertised anywhere except behind the desk
__________________
someone PM me when a good tanning topic is posted. :lol:

Last edited by caribbean tan man; 08-21-2009 at 12:17 PM.
caribbean tan man is offline   Reply With Quote
Old 09-26-2009, 12:26 PM   #9 (permalink)
 
Tan Oasis's Avatar
 
Join Date: Oct 7 2004
Location: Missouri
Posts: 143
Rep Power: 13 Tan Oasis is on a distinguished road
Re: Specials For Your Salon

Excellent sales technique, Caribbean Tan Man.

I am going to work on that for my sales staff and customers. I think the fact that it is not advertised and only offered at time of purchase is a good way to know if the staff are doing their jobs.

Good commission builder for the staff as well.
Tan Oasis is offline   Reply With Quote
Old 09-28-2009, 12:27 PM   #10 (permalink)
I love Derf!!
 
northshorerob's Avatar
 
Join Date: Oct 9 2007
Location: NorthWest
Posts: 197
Rep Power: 10 northshorerob is on a distinguished road
Re: Specials For Your Salon

what I have learned the most in this tough time of sales...

is to bundle..

lotions with packages..

that way people budget lotion $$ / Package $$ together.. it is a great value.. the clients get much better results and it really cuts down on the diversion..

bundles!!

extra value tanning :)
northshorerob is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
specials tanjeff General Tanning Industry Discussions 16 02-08-2009 02:57 PM
Salon Specials Curious General Tanning Industry Discussions 33 09-19-2007 10:51 PM
Specials vs. No Specials PHD Tanning Salon Management 20 01-26-2006 06:15 AM
What tan pkgs and specials bring your salon the most $? jade General Tanning Industry Discussions 12 02-21-2003 02:28 PM


All times are GMT -5. The time now is 10:38 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!