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Old 06-26-2009, 05:02 PM   #1 (permalink)
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Best Tan Bikini Contest

Has anyone ever done a bikini contest of their customers and given prizes like free tanning memberships to winner. Advertising rights to use their pic for all marketing that you do for that year?

Has it worked out for you to get you more exposure or is it more for just a fun day?
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Old 06-28-2009, 09:53 AM   #2 (permalink)
 
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Re: Best Tan Bikini Contest

I've thought this would be fun to do and great PR for a mid to small town area- as they all yak it up.

Things to consider:
-Free tans to contestants
-Advertising to about the contest- pre & post
-Mandate tanning frequency- all contestants have an equal number of days exposed (tan time determined by skin type)
-Vitamin D levels- pre & post
-As Din said, rights to all contest information and photos

Hmmm....
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Old 06-28-2009, 09:59 AM   #3 (permalink)
 
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Re: Best Tan Bikini Contest

Just thought of something.

Obviously the criteria for winning would be the best tan, right?

This could backfire- We may not want to use the photos of some.

Or on the flip side- It was great advertising while the contest was in session and we can still use the photo of the better looking younger contestant.
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Old 06-28-2009, 11:18 AM   #4 (permalink)
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Re: Best Tan Bikini Contest

you have to remember....only the girls that are really tanned and have a great body would enter. Others that are not tanned or don't have the great looking body won't expose themselves to that.

The pretty looking ones usually enter as a chance to get exposure to possibly recognized by talent scout.

Which is another thing you can consider. Get a local model agency involved to have a scout there and maybe give the winner a contract to modelling as well. This way you get a lot of applicants. Otherwise, if it's just a contest to win a free tanning package and small stuff, may not have a lot of applicants.
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Old 06-28-2009, 11:23 AM   #5 (permalink)
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Re: Best Tan Bikini Contest

Din, Rick use to do this every year and maybe still does. I'm sure he'd give you some advise.
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Old 06-28-2009, 11:41 AM   #6 (permalink)
 
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Re: Best Tan Bikini Contest

Quote:
Originally Posted by Din View Post
you have to remember....only the girls that are really tanned and have a great body would enter. Others that are not tanned or don't have the great looking body won't expose themselves to that.

The pretty looking ones usually enter as a chance to get exposure to possibly recognized by talent scout.

Which is another thing you can consider. Get a local model agency involved to have a scout there and maybe give the winner a contract to modelling as well. This way you get a lot of applicants. Otherwise, if it's just a contest to win a free tanning package and small stuff, may not have a lot of applicants.

Not true, LOL a salon around here did one and the youtube video was embarrassing! I sponsor some contests but have a few agreements up front of what's permitted. It can't be sleezy. Also bikini contests do keep your customers thinking that tanning is seasonal. I'm not against them... just not sold on the idea.
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Old 06-28-2009, 12:00 PM   #7 (permalink)
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Re: Best Tan Bikini Contest

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Originally Posted by movieking View Post
Din, Rick use to do this every year and maybe still does. I'm sure he'd give you some advise.
Hopefully he's got time for a drink this year in Nashville.....He's a busy guy, if i end up going. Looks like i'll have to email him about it.
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Old 06-28-2009, 12:14 PM   #8 (permalink)
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Re: Best Tan Bikini Contest

Guess I should have read the first post. Rick had more of a modeling contest that was pretty eleaborate. It was much more than a nice tan bikini contest.
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Old 06-28-2009, 12:56 PM   #9 (permalink)
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Re: Best Tan Bikini Contest

Just spoke with Rick across the way....said it was bad feedback and he stopped doing it 2 years ago.
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Old 06-29-2009, 07:30 AM   #10 (permalink)
 
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Re: Best Tan Bikini Contest

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Originally Posted by Din View Post
you have to remember....only the girls that are really tanned and have a great body would enter. Others that are not tanned or don't have the great looking body won't expose themselves to that.
No, Din. Have you been to a beach, waterpark, pool or any other place like that lately?

It is disgusting the amount of women who expose too much. My husband and I were just at a waterpark last week and we were wondering if some own mirrors. Some need a one piece and a skirt- at the very least.

What did he mean by bad feedback?
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