Go Back   tanTALK - Tanning Salon Business Owners Community > Marketing Forum

Marketing Forum Marketing, Advertising all your marketing special ideas and Specials for your salon.

Reply
 
LinkBack Thread Tools
Old 06-12-2009, 11:14 AM   #1 (permalink)
Din
I love Derf!!
 
Din's Avatar
 
Join Date: Feb 10 2006
Location: Toronto, Canada
Posts: 929
Rep Power: 13 Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all
Marketing your business

Okay, so how much advertising/marketing is enough? Well, there can never be enough. But rule of thumb to have a successfully marketed business is a minimum of 10% of your GROSS Annual income should be spent on advertising.

If your salon is generating $175,000 a year then you should be spending at LEAST $17,500 on advertising for your salon a year.

Some ideas are:

#1 Business Cards...obviously

#2 Website...nowadays, if you don't have a professional looking website for your business, you stand a chance of losing growth potential and awareness. Nobody opens a phone book anymore, GOOGLE is everyones search tool now. If you aren't listed, you'll get passed over for another salon in your area that has the nice looking website and information available to them.

#3 Special Events. - There are times of the year that you should be taking the opportunity to capture clients. New Year, Valentines, Easter/Spring Break, Thanksgiving, Halloween, St.Patricks Day....and of course your Anniversary every year. Send out direct mail offers to your clients as well as new customers offering them a special offer of some type.

#4 Birthdays - Your clients would love to get a birthday postcard from you, it shows that you remember them and who doesn't like receiving gifts. So an offer that they can redeem on the MONTH of their birthday would be appreciated by them.

#5 Welcome - Do you take the time to send your new clients a thank you card for choosing to come to your salon. Maybe a comment card they can fill out about their experience at your salon and a discount on their next visit within the next 60days. If they didn't buy a package on their first visit, it will entice them to come back and do so. People that bought a package on their first visit, i'm sure will have used it in the next 2 months and can use the coupon to renew at a discounted rate.

#6 Referrals - Your customers enjoy tanning at your salon, it's not a chore, it's a luxury and they chose your business as the place they will spend their money. if they didn't like you, they wouldn't be there. So offering them a referral card to bring in someone new (word of mouth) is always favoured and has better response because their friends told them to. Put the cards on the bed by form of a fold over business card. Leaving them on a table in the corner or on the wall will not get as much attention as cards left directly on the bed that they physically have to pick up and read and move each and every time they tan. It will stand out in their head that you have a referral program. Offer them something free for sending a new customer and watch them start referring everyone. Remember, everyone loves something for free.

All of these are simple methods of what you can implement into your marketing campaign for your business to increase your profits and customer retention.

I can help you produce all of the above, feel free to contact me by email if you have any questions or need a quote. info@chronosmarketing.com
__________________

www.ChronosMarketing.com
1-844-CHRONOS

SOME PEOPLE ARE LIKE SLINKIES. NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS
Din is offline   Reply With Quote
Old 06-14-2009, 10:54 AM   #2 (permalink)
 
Join Date: May 24 2008
Location: Tennessee
Posts: 18
Rep Power: 0 wjonestn is on a distinguished road
Re: Marketing your business

Myspace has work really well for us
Post specials
Give a discount to people that add you
Mailings to customers that haven't been in awhile
wjonestn is offline   Reply With Quote
Old 06-15-2009, 03:00 PM   #3 (permalink)
DERFTALK FBI AGENT
 
Join Date: Jul 29 2003
Location: northeast
Age: 41
Posts: 3,632
Rep Power: 40 caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute
Re: Marketing your business

URGGH I DID A NICE REPLY TO THIS..DAM SERVER MOVE!

IN a nutshell i consistently do
Website ($10 month thru sams club)
Myspace (free)
Facebook (Free)
Merchant circle . com (Free)
Text message club (text ripple . com $50 month)
Constant Contact (think its 35 a month i pay full year)
Yellow page (cheapest $60 a month ..just 2 lines and my website addy)
Referal cards in rooms (vista print for cheapies or din for nice ones)
Post cards for b-days (i use vista print but will switch to din when out)
Season kick off postcards (Din just made some sweet ones for me ..worked awesome)
1-2 Local Newspaper adds per month ($50 front page)
A-frame sign on st
Scrolling marquee sign in window (computer controlled i change it very often)
FREE TAN Cards i leave all over town (buy 1 get 1)

top notch customer service and quick results to get the word of mouth going is best though!
__________________
someone PM me when a good tanning topic is posted. :lol:
caribbean tan man is offline   Reply With Quote
Old 06-21-2009, 04:04 PM   #4 (permalink)
"The Man"
 
Join Date: Mar 4 2003
Location: ohio
Posts: 4,015
Rep Power: 16 tanu01 has a spectacular aura about tanu01 has a spectacular aura about
Re: Marketing your business

Quote:
Originally Posted by Din View Post

If your salon is generating $175,000 a year then you should be spending at LEAST $17,500 on advertising for your salon a year.
I really don't think so................... I don't spend 5k for all three stores together. But, I suppose different markets warrent different types of marketing.

Snail mail and news print I would think would be last resorts in these times.

Before any marketing is tried , Be sure your house is in order. Clean, Running at top speed , and all GOOD people behind your sales counter.

Ninety percent of my new clients are from customer referrals. Constant contact is a great resourse to use. Been useing them for 2 years now.

The free tan cards also work great, But don't spread them out all at one time. Do 100 this month and 50 the next, 50 more ..... Put on your card 1 per person or can be use only one time per calander year.

When coming up with ideas for specials, Be sure to watch whats happening around you.

I have been really tracking my retail vs gas prices for the last 3 years. A great BOGO wont even workwhen gas peeks above $2.75
tanu01 is online now   Reply With Quote
Old 06-22-2009, 01:55 AM   #5 (permalink)
 
Join Date: Jun 22 2009
Location: madurai
Posts: 2
Rep Power: 0 rajagiri3 is on a distinguished road
hi

Myspace has work really well for us
Post specials
Give a discount to people that add you
Mailings to customers that haven't been in awhile
__________________
rajagiri3 is offline   Reply With Quote
Old 06-22-2009, 10:13 AM   #6 (permalink)
Din
I love Derf!!
 
Din's Avatar
 
Join Date: Feb 10 2006
Location: Toronto, Canada
Posts: 929
Rep Power: 13 Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all Din is a name known to all
Re: Marketing your business

Quote:
Originally Posted by tanu01 View Post
I really don't think so................... I don't spend 5k for all three stores together. But, I suppose different markets warrent different types of marketing.
You're absolutely correct....nowadays it's 25% of your gross that businesses should be spending. I just gave people a minimum of what they should be spending if they want to be successful.

If you are "happy" with spending $5k for 3 salons combined a YEAR, more power to you. Imagine if you actually advertised how much you'll make. I spend almost $5k in advertising for 1 FTW event for 1 of the salons....that's just 1 event, not talking about per year.

Not everyone does the email thing or does text messages. Older people don't. 40+ are the most likely NOT to have email or subscribe to text broadcasts or email blasts. BUT every single person has a mailbox. Just so you know...Snail mail is STILL a lot more successful than emails & text messages. Just thought i'd let you know. In case you were planning on not using it because you are trying to keep with the times vs. actually trying something that is successful and what is good for business.

It's all about making money to me, so i advertise with whats successful, not what's cool.

$30 a month to bring in $300 sales. Great ratio towards how much spent to bring in a certain %.

But i'd rather spend $3000 and bring in $15k-$20k. I look at the money i make at the salon with the advertising i spend. That's what is important to everyone that is in business for themselves.

Not saying you have to spend it all on print marketing...just get your name out there, setup marketing campaigns for your business to help better your business and make the public aware that you are there.
__________________

www.ChronosMarketing.com
1-844-CHRONOS

SOME PEOPLE ARE LIKE SLINKIES. NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS

Last edited by Din; 06-22-2009 at 11:12 AM.
Din is offline   Reply With Quote
Old 06-23-2009, 01:58 PM   #7 (permalink)
 
Join Date: Jan 15 2008
Location: Jacksonville FL
Posts: 33
Rep Power: 0 Jacksonvillefl1 is on a distinguished road
Re: Marketing your business

If I knew I could spend $5,000 in advertising and turn $10,000 in increased revenues I would do it in a heartbeat.

Most of us see advertising as a crapshoot. I have spent money on grocery store receipt coupons, Money Mint Magazine coupons, radio spot discount coupons, flyers with very little to show for it.

Please somebody e'mail a copy of the silver bullet for success in advertising/marketing.

:)
Jacksonvillefl1 is offline   Reply With Quote
Old 06-23-2009, 06:33 PM   #8 (permalink)
DERFTALK FBI AGENT
 
Join Date: Jul 29 2003
Location: northeast
Age: 41
Posts: 3,632
Rep Power: 40 caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute
Re: Marketing your business

theres no magic marketing and no marketing you should do or have to do....the key is being consistent and dumping what aint generating clients.

the marketing is only as good as the offer...if you spend 3k on a campaign and your offer is only 10% a month..you probably just wasted 3k.

the advertisement is to get their attention...the offer brings them in!

DIN recently did a postcard campaign for my 10 yr event the offer was 10 days $10 unlimited...it was a huge success. we also sent a mass email, was in 2 local papers spotlight on business section (full page free) and sent the offer thru our text club, myspace and facebook..3 day only event that generated 3 weeks of kaos and record numbers...this is our best year ever and dont see it going back to the way it was..which wasnt bad!

and its all because of the offer..over 100 new clients in about a week..our advertising rep said our 2 comps dont understand how im so busy :)
__________________
someone PM me when a good tanning topic is posted. :lol:

Last edited by caribbean tan man; 06-23-2009 at 06:36 PM.
caribbean tan man is offline   Reply With Quote
Old 06-24-2009, 09:08 AM   #9 (permalink)
 
Join Date: Jan 15 2008
Location: Jacksonville FL
Posts: 33
Rep Power: 0 Jacksonvillefl1 is on a distinguished road
Re: Marketing your business

Quote:
Originally Posted by caribbean tan man View Post
theres no magic marketing and no marketing you should do or have to do....the key is being consistent and dumping what aint generating clients.

the marketing is only as good as the offer...if you spend 3k on a campaign and your offer is only 10% a month..you probably just wasted 3k.

the advertisement is to get their attention...the offer brings them in!

DIN recently did a postcard campaign for my 10 yr event the offer was 10 days $10 unlimited...it was a huge success. we also sent a mass email, was in 2 local papers spotlight on business section (full page free) and sent the offer thru our text club, myspace and facebook..3 day only event that generated 3 weeks of kaos and record numbers...this is our best year ever and dont see it going back to the way it was..which wasnt bad!

and its all because of the offer..over 100 new clients in about a week..our advertising rep said our 2 comps dont understand how im so busy :)

Thanks for the info. Enlighten me on the "text club" you refer to. Is that a service you subscribe to? Also, is your Myspace and face book page set up for informational pages just like a web site?

Have you done 5 days for $10.00 or only the $10.00 for $10.00?

I'm looking for a starting place here. I don't have a Myspace, or Facebook page set up nor texting option. How would you start out?
Jacksonvillefl1 is offline   Reply With Quote
Old 06-24-2009, 09:48 AM   #10 (permalink)
DERFTALK FBI AGENT
 
Join Date: Jul 29 2003
Location: northeast
Age: 41
Posts: 3,632
Rep Power: 40 caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute
Re: Marketing your business

id build a myspace and facebook page today if i was u.
ive never done 5 days $10 because it dosent have a ring to it..lol
this type of special works best when its in level 1 beds only...upgrades are where the money is it.
www.textripple.com is the service i use. email autumn@textripple.com tell her i sent you.

PM ME 4 more info
__________________
someone PM me when a good tanning topic is posted. :lol:
caribbean tan man is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help With Marketing Mobile Business! sarasotatan Sunless 1 05-19-2009 05:09 PM
mobile business and a "business suite" Lee Ann Sunless 8 11-02-2008 07:20 PM
Grip Marketing out of business? tancharlie General Tanning Industry Discussions 26 04-24-2008 07:25 PM
PC Marketing tastefullytan General Tanning Industry Discussions 11 02-25-2008 11:43 PM


All times are GMT -5. The time now is 06:36 PM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!