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Old 08-07-2009, 12:57 AM   #21 (permalink)
 
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Re: Marketing your business

this information is very useful in my marketing business. thank you for your tips.
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Old 10-08-2009, 10:01 AM   #22 (permalink)
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Re: Marketing your business

• In 2006 Coca Cola spent $1.893 billion worldwide up almost 8% from 2005. Spending in the US alone for 2006 was at $487 million. It was in the no. 12 spot and spends about 13% of net operating revenues on marketing.
-Advertising Age Magazine’s annual report on the top 100 Global Marketers,

Procter & Gamble is the number 1 Global Marketer. In 2006 with $8.5 Billion in expenditures on $68 Billion in sales: P&G spent 8% on marketing. P&Gs net sales in 2008 was $83 Billion and they increased their marketing budget. They averaged 10% on marketing over the past 10 years. “We invest more in innovation and marketing support than any other consumer products company”
-2008 P&G Annual Report

20% of your resources
-Laura Lake, About.com
http://marketing.about.com/od/market...tingbudget.htm

• the U.S. pharmaceutical industry spent 24.4% of the sales dollar on promotion during 2004.
-PhD candidate Marc‐André Gagnon, along with Joel Lexchin, a long‐time researcher of pharmaceutical promotion, Toronto physician, and Associate Chair of York University’s School of Health Policy & Management in the Faculty of Health.

$ If you market consistently, allot 10 percent of your gross revenue for marketing.
$ If you haven't marketed at all lately, allot 12 percent.
$ If you're very successful and don't need any more business, take it down to, say, 8 percent--and spend most of that on marketing to current customers.

-Celia Rocks, Author
Brilliance Marketing Management: Let Your Strengths Outshine the Competition



If you market to the public, you're going to have to spend more than if you market business-to-business. Though television, newspaper, and radio advertising can be expensive, it's often vital for the ongoing profitability of a retail store or local service provider. While the actual percentage will vary among businesses, it's common for a new or growing company to spend 10 to 15 percent of the year's anticipated revenue on advertising. As a business becomes better known, this percentage could be
trimmed. But when doing so, owners should monitor revenues closely every three to six months to see if reduced ad budgets result in reduced revenue.

B2B advertising is usually more targeted than business-to-consumer advertising and can make use of direct phone calls, lower-cost industry-specific journal advertising, highly targeted direct mail and catalogs.

In either case, it's important to experiment with the percentage you allocate to advertising. Don't be caught in the knee-jerk reaction: "I'd never spend 10 percent (or 15 percent) of my revenue."
-Distilling Ideas
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Old 10-24-2009, 01:02 PM   #23 (permalink)
 
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Re: Marketing your business

Quote:
Originally Posted by wjonestn View Post
Myspace has work really well for us
Post specials
Give a discount to people that add you
Mailings to customers that haven't been in awhile


Myspace has been great for me. Its free, most people that tan are hip also......as well as there friends......and a nice, clean, professional website. My business card I spend extra on due to savings on my website and Myspace. My business card is glossy, both sides and is impressive when you hand it to someone.
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Old 10-24-2009, 01:11 PM   #24 (permalink)
 
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Re: Marketing your business

Quote:
Originally Posted by lucid89 View Post
Myspace & Facebook are working really well for some people out there.

For those of you who have had success with those sites, what strategy do you recommend for attracting potential customers?
Do you go out and just start requesting everyone around you? If so, do you offer some kind of incentive for becoming your “friend” or “fan”. Last time I left this to my employees all the friends we had were hot blonds and meatheads. Our pages the became really unprofessional as people were posting everything from a monkey smoking a cigarette video to “which cartoon character are you quiz”. I want to take the lead on this and I want to keep it professional. Any suggestions?
Hi! Myspace has been a very successful avenue for me. I know what you mean by the "cute quizzes" and things of the nature. I take the extra time to approve each comment and I believe they have a "no HTML" opption as well, forcing a written comment.
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Old 10-30-2009, 09:32 PM   #25 (permalink)
 
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Re: Marketing your business

You notice the people selling the marketing are the ones always suggesting to buy more????

Does that seem weird???
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Old 11-02-2009, 12:14 PM   #26 (permalink)
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Re: Marketing your business

Quote:
Originally Posted by Sunny Sister View Post
You notice the people selling the marketing are the ones always suggesting to buy more????

Does that seem weird???
What seems even more weird is that i've been saying at least 10% of revenue since before this board even existed on other forums as well....feel free to backdate posts to over 5-6 up to 10 years ago (no forums around back then).

P.S. Chronos Marketing was launched end of 2007.

Anyone that knows me, knows that i don't push sales on anyone, but i actually help them as a salon owner first and foremost, and actually have told many NOT to advertise at a certain time when they call me to give me money to do mailouts for them. I tell them to hold off or do something very small...depending on timing.

I have thousands of posts online helping everyone for FREE and offering FREE advise. And i get phone calls daily from people just asking advise that i give my time to and seek no money, just cuz i'm a nice guy like that.

So before you make comments like that, know more about who you are talking about please. Cuz i'm sure there are many on here that can tell you that you are completely wrong on that aspect.

If you don't like the FREE advise....then move along. Your comments are not necessary.

Thanks
Dean
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Last edited by Din; 11-02-2009 at 12:33 PM.
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Old 11-12-2009, 02:39 AM   #27 (permalink)
 
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Re: Marketing your business

Dean is an extremely nice guy with nothing but good advice. It just so happens that he believes in what he sells. I agree with everything he has said and am a big fan of advertising myself and have had fantastic results with DIN's services.

Sure, I only have a couple posts on here so you might wonder what I know and don't know, but, I just joined this site yesterday while looking for a couple high end beds to add to one of my salons.

Advertising DOES work and its NOT a crap shoot as some have mentioned. It works very well if done often and properly. U gotta brand your image and put out offers that really attract the client to come in and try out your salon. Don't be afraid to give something away for free to lure in lots of new clients. When advertising with an attractive offer, If your salon is nice and you have good service and know how to sell, you will retain a nice percentage of those who come in to try your offer.
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Old 11-12-2009, 06:58 AM   #28 (permalink)
 
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Re: Marketing your business

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Originally Posted by OATAN View Post
Dean is an extremely nice guy with nothing but good advice. It just so happens that he believes in what he sells. I agree with everything he has said and am a big fan of advertising myself and have had fantastic results with DIN's services.

Sure, I only have a couple posts on here so you might wonder what I know and don't know, but, I just joined this site yesterday while looking for a couple high end beds to add to one of my salons.

Advertising DOES work and its NOT a crap shoot as some have mentioned. It works very well if done often and properly. U gotta brand your image and put out offers that really attract the client to come in and try out your salon. Don't be afraid to give something away for free to lure in lots of new clients. When advertising with an attractive offer, If your salon is nice and you have good service and know how to sell, you will retain a nice percentage of those who come in to try your offer.
Honestly, I see both sides, but to "attack" for lack of a better word, she is entitled to say her opinion, hence....FORUM.... now maybe you should move on. Negativity breeds negativity, this forum is to help other business owners plain and simple. Maybe cut back the advertising and use other mediums so we who see it ALL the time can get a break.
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Old 11-12-2009, 09:22 AM   #29 (permalink)
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Re: Marketing your business

Wow...you start a thread on here to help people, offering marketing advice to help better grow their business....... and you get a slap in the face for doing so. Very nice. How this thread turned from 3 pages of positive info to help salon owners, to bashing people for doing so.
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Last edited by Din; 11-12-2009 at 09:24 AM.
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Old 11-12-2009, 02:38 PM   #30 (permalink)
 
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Re: Marketing your business

Quote:
Originally Posted by Liquid TanZ View Post
Honestly, I see both sides, but to "attack" for lack of a better word, she is entitled to say her opinion, hence....FORUM.... now maybe you should move on. Negativity breeds negativity, this forum is to help other business owners plain and simple. Maybe cut back the advertising and use other mediums so we who see it ALL the time can get a break.
I agree, negativity sucks. That is why I posted my opinion when I saw that she posted the negative post about DIN. I am not sure who you are telling to move on since you quoted me, but, I think my post was informative for those who might not have the confidence to step up and advertise and certainly isn't negative in any manner.

Anyway, back on topic.....

Advertising will make a salon tens of thousands in additional revenue each and every year. I have personally turned a failing salon into a successful one by simply advertising along with a couple new beds and a quick remodel. Revenue went up 150% within 12 months of purchasing the failing salon.

The most successful way to advertise for me personally has been.......

#1 Word of mouth - nice salon, nice equipment, customer service gets you a ton of this
#2 Direct Mail - HUGE
#3 coupon mailers(valpak and similar)
#4 register receipt
#5 internet - basically free so it is a must
#6 radio

Basically, none of the above will work if your offer is not a strong one. Noone is going to change salons unless they are unhappy or unless they are given something very attractive to try another salon. I have personally put out a poor offer with a 10,000 piece mailout and got back 18 coupons. I have done a very strong offer for a 10,000 piece mailout several times and have seen 1500 coupons come back on one occassion. Bottom line is, your advertising effectiveness is all in the strength of the offer.
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