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Old 05-12-2008, 04:36 PM   #31 (permalink)
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Re: IBronze on my shelf

My issue is that the packettes are too large. Most can use for 2X even though we stress to use the full thing.

I only have the I line in packettes now, I cup the Spa line out for a free trial to people that are interested and 8 out of 10 buy when they come out, I will probably get some packettes of these (SSS) as I phase out some more Cal Tan (never in stock) The Tan Xcel line is so cheap, no need to carry packettes there.
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Old 05-12-2008, 05:32 PM   #32 (permalink)
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Re: IBronze on my shelf

jeff i used the xcel line yesterday morning. have you tried it? i'm a huge fan of coconut oil for your skin so i wanted to try it. i got great very nice color from it.
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Old 05-12-2008, 07:24 PM   #33 (permalink)
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Re: IBronze on my shelf

I like it as well. Sold about 5 of each in the week that I have had it with no packettes.
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Old 05-12-2008, 11:50 PM   #34 (permalink)
 
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Re: IBronze on my shelf

Eileen I am sorry I thought you said you were test marketing our products. That is great.

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Old 05-13-2008, 12:16 AM   #35 (permalink)
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Re: IBronze on my shelf

Quote:
Originally Posted by Frankie View Post
Eileen I am sorry I thought you said you were test marketing our products. That is great.

I BRONZE ROCKS
No problem. I plan on raising the prices higher in the fall. I'll get clients using them then they are more willing to pay for them once they realize the other lotions aren't as nice.

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Old 05-14-2008, 12:58 AM   #36 (permalink)
 
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Re: IBronze on my shelf

For me it is always better to charge full price for the product and give them something for free. People love the word free. Also people do not like change most of the time. When I first introduced MR it was hard. Mainly because I had been Caltan Exclusive for so long. Example..sell I Bronze for 85.00-90.00 and give them I Face for free. This way I do not feel I am taking away the value of my product. It is a lot easier to go down in price than go up.

Customers really love the small MR bags. Give them a tanning lotion, and a face with the bag.. We sold a lot of those for Mothers Day.

MR is a great product and it is going to be even better next year. We hope to have our complete I line in Nashville.
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Old 05-14-2008, 08:29 AM   #37 (permalink)
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Re: IBronze on my shelf

Frankie you and I think very differently. I guess after being in the restaurant business for 40+ years free was never part of our marketing plans. The best quality ingedients and fast service at the lowest possible price was. I would have real difficulty being exclusive with a lotion company. I'm all about choices and making my own decisions.
This is just a funny analogy but if you know anything about the price of flours do you think Bertucci's is happy about giving you an endless basket of rolls now? They made this "free" bread their icon now they have to be losing money from it.
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Old 05-14-2008, 08:32 AM   #38 (permalink)
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Re: IBronze on my shelf

Simple math if you give iface for free my total price for ibronze and iface is higher then what you are offering it for. Do you somehow think you are fooling the consumer?
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Old 05-14-2008, 08:59 AM   #39 (permalink)
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Re: IBronze on my shelf

I was thinking the same way Eileen.
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Old 05-14-2008, 10:00 AM   #40 (permalink)
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Re: IBronze on my shelf

At what position do you put the I Bronze? Top Shelf? Do you retail it higher than say Cypher or DS Black?
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