northshorerob

I keep hearing Flare is / will be discontinued.. It is my top seller-- it out sells, Bronze Camo and the others..

Mr Derf

Hoss Sauce is still being made?

missmojorising

**** The Hoss Sauce.

__________________
Step In To The Light, While Loving Derf.

www.simplytantexas.com

DCBCMM

I didn't see your session prices but if they are on the cheap side then I have an idea that might work.

Free Session in your highest level bed with purchase of a bottle of _______ brand lotion.

I found that works well for me because it gets people to try my best bed; and going in that bad boy with a great lotion results in a whole new respect for what a quality tan is!

Its tough to go back to dry skin and a dinky bed after that!

mr belvedere

To me, this thread is about one thing - the failure of the staff to help the customer get what they want and need. Yes, here comes another sales diatribe from the Belvedere - there, you've been warned! hehe

What does your customer want and need? Several things actually - but the most important thing they come to you for is a good tan! And believe me, very few of your customers can achieve what they want without the use of indoor tanning lotions and a combination of different tanning beds - that is assuming your lamps are worth a **** (there are several meters you can buy to determine whether or not your lamps are any good - or you can just put white people in the beds and see if they turn brown - the choice is yours - hehe).

Why do our staff fail to sell? Two reasons, and two reasons only! Reason number one: they're afraid to "sell". The word "Sell" (and all things associated with it) has become a dirty word in our culture. There are many people and reasons to blame for this, but blaming anything on anyone or anything doesn't help you, or anyone else get what they want and need. Does it? Yes, it doesn't. Your staff has to be trained (not really) to help other people get what they want and need when they come to your establishment. I said "not really", because all of us are born with a desire to "help". Don't believe me? Just lookf at your kids. You parents out there know what I'm talking about! hehe They want to help with everything! lol They don't always actually end up "helping", but bless their little hearts, they sure do try!!! Your staff already has this quality ingrained in their personalities - it just needs to be developed and encouraged! Trust me, change their thinking from "selling" to "helping", and half the battle is won.

Reason number two your staff fails to sell: they are not properly incented to help their customers. This part is much harder than the solution for the first reason that your staff fails to help their customers get what they want and need. Different people are motivated more by different things - but all of us are motivated by all of the same things: money, pride, prestige, the satisfaction of knowing that we helped someone, the promise of advance or position ... the list goes on and on. All of these motivations are "reward" based - your job as the owner/manager of the tanning salon os to ensure that the rewards that you offer are earned by the recipient - and that the products and services that they are asked to offer to the customer are "worth (in their mind)" what they are asking the customer to pay for them.

It's simple, really. You and your staff just have to put yourselves in the customers' flipflops for a minute, and "feel" what they probably feel when they come into your establishment. When I go into Checker Auto Parts, I need help. When I go to IHOP, I need help. When I go to the grocery store, I need help. I don't need to be "sold" something! I need help!! That's why I am there!!! Your customers come to you for the same things. Help them get it.
Hope this helps. Good luck out there. -Bel V

__________________
"A dusty bible leads to a dirty life ..." -Synonymous

missmojorising

I would seriously be looking at client records and seeing if I could pinpoint the problem. With the number of clients walking through your door you should be selling something. Hoss Sauce is not the answer/fix to this problem. Do you carry any packets? Why not try "Buy A Packet" get an upgrade" -- it's all about "Try It. See The Difference. Feel The Difference. Live The Difference." Like the advice I would give to a crack dealer -- give your clients a taste & get them hooked on a good product.

__________________
Step In To The Light, While Loving Derf.

www.simplytantexas.com