Merchandising Lotions

Island girl · 02-16-2007, 01:43 PM

Hey. I'm going to carry a few more lines of lotion than I did last year. I am wondering how you all put them on them shelves? By brand? By what they do? All the bronzers together? What? Maybe by price?

Neon Beach · 02-16-2007, 01:56 PM

Quote:

Reorganize Your Displays:
Forget stocking brand names together. Group the lotions by product types: Regular products, Tingle products, Bronzing products, Multi-Effect/Specialty products, and After Exposure Tanning Products. Arrange them on the shelf by different steps. Focus each tanner on the section of products that match their individual needs eliminating sections of products that they should not consider.
Example: A new tanner comes into your salon for the first time. You can direct them to the Regular Product - Step One area, eliminating all other products from consideration by explaining as their tan advances, they will then use a more advanced product. After helping the new tanner with a “beginner” tanning product, you can then direct them to the After Exposure Tanning Product section to explain the benefits of using an After Exposure Tanning Product between tanning sessions.

Clearly Label Your Displays:
Allow tanners to help themselves. In the middle of tanning season with hundreds of tanners visiting your salon daily, you often can’t get beds cleaned fast enough, much less spend 5 minutes explaining tanning products. You need to develop clear shelf labeling that lists the product type/step with a description like: “Tingling Products that gives instant results designed for advanced tanners”. By clearly labeling each section of products, the tanners can help themselves when you can not help them personally.

Stock Less Products on Your Displays!
Can you explain every product you stock? How about 1/2 of the products you stock? You can never stock every tanning product, so you have to make choices. The number of tanning products & lotion brands you stock is up to you but I recommend that you should stock no more than 15 to 20 tanning products. You need to have 2 to 4 products per product type with different price points and fragrances to appeal to different tanners. The products you stock depends on the salon you run. If you are a “hands on” owner that likes selling lotions, then stock a wide variety. If you have a large number of employees, stock less to make it easy for them to clearly explain every product to customers.

~GSK Resources

Island girl · 02-16-2007, 02:05 PM

Thank-you!! That's pretty much what I did last year, but I wanted to make sure I was doing things right.

missyhot · 02-19-2007, 02:12 PM

LOL I broke all of the above rules. I mainly organize them by price structure. I keep the high end in one shelving cabinet and the lower ends in another and the new products and the sale products are on a special ladder shelf next to my counter. However I do have pamplets with all the information (Active Ingedients and benefits of each) about all the different lotions I carry.

hockey92 · 02-19-2007, 02:13 PM

that is what I do... pricing structure.... value line, mid ranged and higher end...

Neon Beach · 02-19-2007, 02:23 PM

$20 lotion beside the $20 snowmobile belt, $30 lotion beside the $30 belt and so on.

movieking · 02-19-2007, 02:31 PM

My first shipment of snowmobile belts will be here tomorrow. I'm trusting that you did not lead me in the wrong direction since we don't get snow here but about once every 3 years.

hockey92 · 02-19-2007, 02:37 PM

I'm selling sleds....

missyhot · 02-19-2007, 02:47 PM

Well I have a Ski Doo that needs a belt so if you could please send me one Neon, I'd appreciate it.

Neon Beach · 02-19-2007, 02:56 PM

Year, make and model, please.

02-16-2007, 01:43 PM	#1 (permalink)
Island girl Join Date: Dec 18 2005 Location: Missouri Posts: 307 Rep Power: 3	Merchandising Lotions Hey. I'm going to carry a few more lines of lotion than I did last year. I am wondering how you all put them on them shelves? By brand? By what they do? All the bronzers together? What? Maybe by price?

02-16-2007, 02:05 PM	#3 (permalink)
Island girl Join Date: Dec 18 2005 Location: Missouri Posts: 307 Rep Power: 3	Re: Merchandising Lotions Thank-you!! That's pretty much what I did last year, but I wanted to make sure I was doing things right.

02-19-2007, 02:12 PM	#4 (permalink)
missyhot I love Derf!! Join Date: Jun 30 2005 Location: Michigan Posts: 2,595 Rep Power: 102	Re: Merchandising Lotions LOL I broke all of the above rules. I mainly organize them by price structure. I keep the high end in one shelving cabinet and the lower ends in another and the new products and the sale products are on a special ladder shelf next to my counter. However I do have pamplets with all the information (Active Ingedients and benefits of each) about all the different lotions I carry.

02-19-2007, 02:13 PM	#5 (permalink)
hockey92 Looking at my Ta-Tas ..eh Join Date: Aug 31 2004 Location: North Carolina Posts: 3,161 Rep Power: 11	Re: Merchandising Lotions that is what I do... pricing structure.... value line, mid ranged and higher end... __________________ www.koolrayztanning.com www.mymonavie.com/ginanewsome

02-19-2007, 02:23 PM	#6 (permalink)
Neon Beach I'm Banned Join Date: Nov 30 2000 Location: Ontario Age: 45 Posts: 52,065 Rep Power: 0	Re: Merchandising Lotions $20 lotion beside the $20 snowmobile belt, $30 lotion beside the $30 belt and so on.

02-19-2007, 02:31 PM	#7 (permalink)
movieking Police Department Join Date: Aug 12 2004 Location: Eastern NC Age: 43 Posts: 2,796 Rep Power: 14	Re: Merchandising Lotions My first shipment of snowmobile belts will be here tomorrow. I'm trusting that you did not lead me in the wrong direction since we don't get snow here but about once every 3 years. __________________ http://www.1strunvideo.formovies.com http://www.amazon.com/shops/1strunvideo

02-19-2007, 02:37 PM	#8 (permalink)
hockey92 Looking at my Ta-Tas ..eh Join Date: Aug 31 2004 Location: North Carolina Posts: 3,161 Rep Power: 11	Re: Merchandising Lotions I'm selling sleds.... __________________ www.koolrayztanning.com www.mymonavie.com/ginanewsome

02-19-2007, 02:47 PM	#9 (permalink)
missyhot I love Derf!! Join Date: Jun 30 2005 Location: Michigan Posts: 2,595 Rep Power: 102	Re: Merchandising Lotions Well I have a Ski Doo that needs a belt so if you could please send me one Neon, I'd appreciate it.

02-19-2007, 02:56 PM	#10 (permalink)
Neon Beach I'm Banned Join Date: Nov 30 2000 Location: Ontario Age: 45 Posts: 52,065 Rep Power: 0	Re: Merchandising Lotions Year, make and model, please.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Why use an indoor tanning lotion.......	Neon Beach	Lotion Buzz	2	10-28-2006 06:40 PM
Employee having problem selling lotions	aeltiger	Open Forum	24	02-28-2006 11:26 AM
Mixing lotions...	cheer4628	Lotion Buzz	20	01-25-2006 08:31 PM