missyhot

2006 MXZ 700 Triple

jamakin

I just re setup my lotion shelves by category. its more convienient but it looks better when they are grouped by manufacturer.

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Daniel,

http://myspace.com/jamakinmetan

ebsungirl

^ I agree^

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Undercover Angel!

uniquelyyours

I have 9 glass shelves on my tanning lotion display cabinet.
The shelves are as follows:
Accelerators only (1 shelf)
Bronzers (5 shelves)
Bronzers w/ coolant (1 shelf)
Bronzer Tingle (1 shelf)
Bronzers with Blush (1 shelf)
I have small acrylic signs that are a little over an inch tall, like the kind you see in a jewelry store, placed on each shelf indentifying the product type.
Because we offer 5 shelves of bronzers I break them up by prices.
Example: Synergy Brown Envy, So Gorgeous, Body Candy, etc. would be on one shelf.
$25.00 retail and under on a shelf.
above $25.00-$35.00 on a shelf.
above $35.00-$45.00 on a shelf.
above $45.00-$55.00 on a shelf.
everything above $55.00 on a shelf.
The sign on the shelf of our expensive lotion is on the top shelf. It reads premium bronzer or premium tingle.

Neon Beach

Bronzers (5 shelves) out of 9? Tooooooooo many bronzers.

Neon Beach

Discontinued model, no spare parts were manufactured. What grant paid for that? Send info.

uniquelyyours

it seems like everything that is being made now has bronzers in it. We carry California Tan, Australian Gold, Synergy, Designer Skin, Devoted Creations, and 1 or 2 more.

Ezliving_Jim

I disagree on several points.
I have tried grouping several different ways. Most effective for us is grouping by brand.

Quote:

Example: A new tanner comes into your salon for the first time. You can direct them to the Regular Product - Step One area, eliminating all other products from consideration by explaining as their tan advances, they will then use a more advanced product. After helping the new tanner with a “beginner” tanning product, you can then direct them to the After Exposure Tanning Product section to explain the benefits of using an After Exposure Tanning Product between tanning sessions.

Talk to your client. Ask probing open questions. Recommend 3-4 different products based on their wants/needs.

Read as: Steal or shoplift. Protect your inventory!

Quote:

In the middle of tanning season with hundreds of tanners visiting your salon daily, you often can’t get beds cleaned fast enough, much less spend 5 minutes explaining tanning products. You need to develop clear shelf labeling that lists the product type/step with a description like: “Tingling Products that gives instant results designed for advanced tanners”. By clearly labeling each section of products, the tanners can help

Quote:

themselves when you can not help them personally.

Read as: Let them steal or shoplift. Hello? Protect your inventory!
The 80/20 Rule rules. 80% of your sales will come from 20% of your product. So stock 5 times as many different quality products as you would normally expect to sell. (I carry about 160 different lotions.)

Make a lotion statement. Fill your shelves with product selection but don't go deep (just 1 or 2) on back stock. Go deeper with the best selling product (6-8 inventory). Replenish as needed. Buy in extraordinary promo deals to 2x-4x normal inventory levels. Turn your inventory.

My background includes a stint as a department store Buyer. I have also owned other speciality retail operations. It's important to carry the right product mix in the right quantities and promote sales. As trends come, move quickly to advantage.

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billable

Good points Jim. I also train my staff that the lotion sale doesn't begin in front of the lotion display. It begins as soon as you meet the customer.

By that I mean, ask questions. First, do you have lotion? some variation on this opens the door to discussing lotions. If they are receptive to lotion purchase, what do they like about the lotions they have used? Scent? Feel? Tingle? Bronzer? Price range? Gather as much information about what they like as you can. Also, find out what they don't like.

This isn't Walmart. I don't want to depend on packaging to catch the customer's eye. I pay my staff to be the experts on lotion. I don't really care where the lotions are on the shelf or how they are arranged for the customer's point of view. It is for my employees to be able to find what they are looking for quickly. Just like Jim said, recommend lotion, but I like to keep it simple. I suggest 2. More than that seems to confuse them.

If a customer has to go to a shelf and pick up a lotion, my employee isn't doing their job.

Marca

Indeed, I would never let the customers help themselves, wowwww neverrrrrr!

And the eye wants something too, so we organize them by brand also.

We have a leaflet with all the lotions and their qualities at the counter. That way the employee can ask questions and point out a few options before getting the bottles.