Soakinuptherays

Eliminate The Wall of Confusion

How many of your tanners simply stare at your lotion displays with that wild look of confusion unable to make a decision. Understand almost all of your tanners never knew tanning products existed before stepping into your salon. How do you eliminate this confusion that will lead to increased sales.

Reorganize Your Displays!
Forget stocking brand names together! By grouping products by Product Types ( Regular Products, Tingling Products, Bronzing Products, Multi-Effect Products, Specialty Products, and After Exposure Tanning Products)arranged on the shelf by different steps. The goal is to focus each tanner on the section of products that match their individual needs eliminating sections of products that they should not consider.

The best example of how this works is when a new tanner comes into your salon for the first time, you can direct them to the Regular Product - Step One area eliminating everything else from consideration by explaining as your tan advances you will use these other product but you need to start with this. After helping the new tanners with a starting tanning product, you then direct them to the After Exposure Tanning Product section to explain the benefits of using an After Exposure Tanning Product between tanning sessions.

Clearly Label Your Displays!
Allow tanners to help themselves. In the middle of tanning season with hundreds of tanners visiting your salon daily, you often can’t get beds cleaned fast enough much less spend 5 minutes explaining tanning products. You need to develop clear shelf labeling that list the product type and step with a description like: “Tingling Products that
gives instant results designed for advanced tanners” . By clearly labeling each section of products, the tanners can help themselves when you can not help them personally!

Stock Less Products on Your Displays!
Can you explain every product you stock! How about 1/2 of the products you stock. You can never stock every tanning product, so you have to make choices. How many tanning products you stock is up to you but I recommend that you should stock no more than 15 to 20 tanning products. You need to have 2 to 4 products per product type with different price points and fragrances to appeal to different tanners. The products you stock depends on the salon you run, If you are a hands on owner that likes selling lotions then stock a lot but if you have lots of employees, stock less to take it easy for them to explain every product to customers.
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Sell More Lotions by Making It Simple for You!
Pick one indoor tanning product line you like and focus on selling it. Learn about every item, becoming an expert on that product line. Sure, you stock other lines, but focus on just one of them for your primary sales effort. "This is what we use and recommend that every tanner in our salon uses for the best tanning results." That simple strategy will sell much more lotions than the biggest and most beautiful indoor tanning product display. Your knowledge and confidence in that product line will show to your tanners and they will respond by buying what you recommend. You have the power to sell to everyone of your customers, but only if you use it. Putting lotions on display is not enough to sell indoor tanning products. Make sure the line you focus on is not sold at Beauty Suppliers or Retail Stores to avoid your tanners buying that product line somewhere other than your salon.

tangirl

Quote:
On 2002-04-19 06:15, Soakinuptherays wrote:
Stock Less Products on Your Displays!


I can say that this tip absolutely works. People like options, but when you give them too many they get overwhelmed and just give up. Always remember, Keep It Simple Stupid!