Sunnysideup

I seem to have a difficult time selling my moisturizers in my salon. Most customers think that just using aloe or a moisturizer that they have at home is fine. What do you do or say to push them to purchase one?

ellas14

What I tell them about our every day lotion that we offer contains no spf's,no skin bleach or exfoliants. A lot of lotions over-the-counter have these three elements that can slow down the tanning process..

becka

a lot of the over the counter lotion has a spf, and it's not a large enough amount to be advertised on the bottle, but still spf, not god if you are tanning. Besides, your lotions are professional, they contain better quality ingredients, thus you don't have to use as much so in the long run you are saving money. It's not watered down.

mcspadden

In most lotions at home the main ingredient is mineral oil. Explain to your customer that yes this makes the skin moist but it does not rehydrate the skin. Which after tanning this is what needs to happen.. That is why even though they use this lotion at home everyday their skin is still dry. I have a bottle of ON Serene sitting on my counter and after I explain this to customers I send a sample home with them. 8 out of 10 times the next time they are in they buy a bottle. I hope this makes sense and since I had moisturizers explained like this to me I have been able to sell it to my clients.

Bronze Star

You can also tell them that the moisturizer they are using was not made for an indoor tanner's skin. A moisturizer made by an indoor tanning manufacturer is made specifically to enhance the UV effects from tanning in addition to keeping the skin hydrated and moisturized. When a tanner uses a product that was not made for a tanner's skin, they are actually preventing the UV lamps from tanning their skin to it's fullest extent. The person who moisturizes their skin with a different product will probably be the same person who gripes that they aren't getting any darker. If they truly want to get their deepest, darkest tan and get it faster than ever before... they need to use a product that is specifically designed and forumulated to hydrate, moisturize and feed their UV exposed skin. Why bother tanning at all if all you're gonna do is hamper the effects by using the wrong product? You wouldn't bake a cake with motor oil, would you? I mean it's oil... right?

Ginger

I asked this question under Body Drench, but this is probably a better place to discuss. What is your favorite moisterizer?

tangirl

Maximum Hydration by Glimra. I love this stuff.

Malibu_Stacey

I love Body Drench Tan Accelerator, it's awesome. When my skin is super dry, I mix it with a little bit of Baby Oil gel and it keeps my skin super soft.

Stacey

Chippp

We inform the client that our lotions moisturize the skin and prepare it for its darkest tan,
******For a trade secret, see my post in salons owners forum for extra info on this.***** You win and your client wins.
"Moisturizing" in the salon owners fourm!
"Salon owners this is an open forum take this stuff to the private salon owners fourm." thanks.

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[ This Message was edited by: Chippp on 2002-02-05 11:30 ]

[ This Message was edited by: Chippp on 2002-02-05 11:31 ]

[ This Message was edited by: Chippp on 2002-02-05 11:34 ]

[ This Message was edited by: Chippp on 2002-02-05 11:34 ][ This Message was edited by: Chippp on 2002-02-05 11:35 ]

Sunnysideup

Thanks for all your input it trully helps. Hopefully I will be selling moisturizers instead of dusting them.