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Old 08-11-2015, 05:18 PM   #1 (permalink)
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ITA Update 8/11/15

Executive Director’s Report
I hope you will join us in Columbus for the Tanning World Expo. We have a great lineup of exhibitors and a no-nonsense business conference. Take a look!

The Stars will be out in Columbus
Eight industry leaders, a big-time motivational speaker and the best salon training and certification in the industry are headlining the Indoor Tanning Association Expo September 25-27 in convenient, easy-to-reach Columbus, OH.
If you're truly serious about your salon's future, then Columbus is where you need to be. This year’s ITA Expo will offer many effective strategies for raising revenues, profits and employee morale, as well as ramping up your marketing and promotions plans for 2015 and 2016. If you want serious answers for how to take your business to the next level and beyond, then this is the place to be!

Sun is Life
On Friday, we kickoff with “Sun is Life” salon operator certification. This program is cutting edge and just like the breakout sessions on Saturday and Sunday, it is designed by professionals who are experts in current industry standards.

“Think Big, Act Bigger”
The Expo's keynote speaker is Jeffrey Hayzlett. He's a big-time motivational speaker, consultant, former CMO of Kodak and author who has pumped up audiences for years to get them real about what needs to be done to move ahead of your competition and energize your business. His presentation is guaranteed to stir up old and new emotions and energies for this industry. You won’t be able to leave his presentation without a pile of to-do notes when you return to your salon. Want to know more about Jeff? Just go to http://youtube/1hgsbRViyCw, or check out his latest book, “Think Big, Act Bigger (The rewards of being relentless).”
In fact, in July Jeff was inducted into the National Speaker's Association Speaker Hall of Fame! This is a speaker you don’t want to miss!

Breaking Out!
The ITA has arranged for some of the best breakout sessions at any industry trade event ever! In Columbus, you'll get to hear Texas salon owner David Givans and big-time consultant, Steve Holt, share their real-world social media tips and achievable initiatives. After listening to these two pros, there should be no mystery left about how to pump up your social media impressions and interactivity.
JR Homer, a two-store owner from Pittsburgh and lotion sales specialist, will moderate a panel featuring some of the best lotion reps in the business. There'll be no sales pitches with this session... just four lotion experts sharing their best knowledge of how to raise your lotion sales, including the best practices for selling pre- and after-care products.
Need help maximizing sunless sales? Bill Mandry (Heartland Tan’s Director of Sunless Sales) and Todd Earnhart (salon owner and ITA Board Member) will share practical tips on pricing and marketing your sunless EFT programs. This tag team has been featured on several Webinars and seminars, as they know how to guide any salon retailer, big or small, to HUGE sunless profits.
One of the unique sessions offered for the first time is the opportunity for salon company owners and general managers to have their own private open dialogue. Designed to not have sales associates in this session, owners and their selected senior salon management can talk openly about payroll, sales, profits or any subject that they want to share only with “need to know employees.”
Last and certainly not least is the industry’s educational professor, John Farr. He's a 25-year veteran of the bronze biz and a former Director of Marketing and Operations for Target stores. In Columbus, he'll be teaching attendees how to hire the right people, how to motivate them, and finally, how to ramp up EFT sales.

Register Now!
The “stars” of this show are what the new ITA is all about: Tanning professionals helping salon owners make their businesses more relevant, more profitable, and more able to defend against big-chain incursion. See you in Columbus!
Robert Klem
Superior UV Technologies
(888) 526-7712 x77
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