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Old 11-29-2014, 02:36 PM   #41 (permalink)
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Re: The Official ITA Bemoaning Thread

Quote:
Originally Posted by Tony View Post
I have 3 PSA radio spots by Dr. Cannell and Dr. Mercola if you want to use them

10 to 1 there wont be any takers
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Old 11-29-2014, 02:42 PM   #42 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Wow Tony, that's really gracious of you and I really hope ITA, (or any of the organizations that Sunsally previously posted), take you up on that offer.

In between Thanksgiving and Black Friday, I've been studying the mountains of sun studies, results, and Dr. opinions. I'm discovering that there a ton of Dr's that are coming out of the sunscare closet, much more than I initially thought!

Most of these Dr's are putting their findings in writing, which is exactly what we need.

But, Dr. Mercola is the one who put it all together and is aggressively calling out BS, showing that it's all for profit, exposing the FDA's conflicts while requiring them to substantiate their claims each time they go after him. They can't and therefore are unable to shut him down.

Here are a few thoughts & questions that are jumbling around in my mind and I'm hoping to get everyone's thoughts and feedback:

-Mercola has well over 2 million subscribers and well over 1 million likes on Facebook. His new book has the potential to hit the New York's best seller list as his other had.
This is a HUGE public reach that is gaining daily.

-Since the Derms have used the media to further their cause VERY effectively, why aren't we? Mercola has done all the work, compiled the studies, and gathered Dr's that aren't drinking the sunscare kool aid. Why aren't we as individuals and as an industry as a whole, riding his coat tails?

-Isn't this the opportunity we've been waiting for to have medical degrees disputing medical degrees, and exposing that the public has been duped to the detriment of their health all in the name of profit????

-Why are we salon owners relying SOLEY on our tanning organizations to the fight the battles that are annihilating OUR businesses. We aren't even funding and supporting them, but yet sit back and expect things to change on their own.

-What is stopping US from posting this info from Dr's in our salons, on our websites, facebook and social media? I know I'm not the brightest crayon in the box but, as long as WE, our staff, or any of us not holding a medical degree aren't ad libbing and strictly cite the info w/the appropriate Dr. VERBATIM, wouldn't that exempt US from liability, or invisible gag order?

-Once again, isn't the object of the game to get the info out to Joe Public that would in turn get the media to frenzy in the opposite direction?


Am I way off base here?
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Old 11-29-2014, 04:52 PM   #43 (permalink)
 
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Re: The Official ITA Bemoaning Thread

The media is well aware of Dr Mercola.He gets no mention.So ,as much as it is the truth,you are forgetting about the corruption factor.Who makes "sickscreen"(new term for sunscreen)? Big pharma.And what network or newspaper is going to risk losing their advertising dollars?
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Old 11-29-2014, 06:15 PM   #44 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Well see, that's the thing...What I'm finding is that surprisingly, there are quite a few that are willing to go against mainstream to report truth.

Here's one from the Huffington Post that I thought was done quite well, it's too long to post here, but I think it's worth clicking on the link and reading:

http://m.huffpost.com/us/entry/640929




So often times it happens that we live our lives in chains and never even know we have the key. - Eagles
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Old 11-29-2014, 06:30 PM   #45 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Turbo

I just offered any salon owner professional grade PSA's from 2 of the Top sunshine doctors on the planet. What does ITA need to do? Us salon owners need to get it posted on their websites and social media sites. Of course getting their local radio station to play it would be great too.

Tan why do you think there wont be any takers?
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Old 11-30-2014, 07:12 AM   #46 (permalink)
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Re: The Official ITA Bemoaning Thread

Tony,

Are the PSAs copy or mp3?
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Old 11-30-2014, 08:35 AM   #47 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Its an MP3
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Old 11-30-2014, 09:43 AM   #48 (permalink)
 
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Re: The Official ITA Bemoaning Thread

[quote=Turbo Girl;15088875]Well see, that's the thing...What I'm finding is that surprisingly, there are quite a few that are willing to go against mainstream to report truth.

Here's one from the Huffington Post that I thought was done quite well, it's too long to post here, but I think it's worth clicking on the link and reading:

http://m.huffpost.com/us/entry/640929




That is a great article.When it first came out it even had audio of the derms lying.It was great.Then the audio disappeared.And it is amazing,that with the derms blatantly lying,and conspiring to defraud the health care system that nothing was done.And that is an example of what we face.Even when armed with smoking gun evidence,nothing happens.The lies continue to the point they are turned into laws to attack our industry.

The problem is that these lies are rampant through the entire industrial medical complex.It is not just UV light.We are swept up into something much,much larger.It is ,in a very ironic way,bad for the tanning industry that there are so many life saving benefits associated with UV light.If it were just purely cosmetic we would not have these problems.

But there are many life enhancing and saving benefits associated with UV that we know about.And many more that will be unearthed with time.I am for one very proud to be in this industry.I have been involved at the political level up here in Canada trying to resolve some of the BS being thrown our way.The politicians up here,as down there are brainwashed and corrupt.

I say the only way anything concrete will be accomplished is to get it into a court of law.You will find many derms willing to stand in front of the press and lie.There is no cross examination.There are no penalties.There are actual rewards in the way of increased business and professional recognition of their peers.You need a pit bull lawyer that is going to rip them to shreds UNDER OATH.Then try to find a derm to take the stand.
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Old 11-30-2014, 11:04 AM   #49 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Very true. While I agree w/you UV, the chances of that happening are pretty much zilch.

Disreputable companies thrive on uneducated consumers, who make uninformed choices based on advertising has been going on for eons.

It becomes debilitating when it is our very own medical community that have sworn oath's to not harm, but are in fact doing so w/out consequence and for profit.

The info is out there and it is our job to supply it to the public so they are able to make their own decisions. As is, they aren't getting any conflicting info, so why would they change anything?

THEY will not change unless WE change.
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Old 11-30-2014, 12:24 PM   #50 (permalink)
 
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Re: The Official ITA Bemoaning Thread

Another thing that I'm figuring out is that the actual studies (skewed, or otherwise), that the Derms are relying on are pretty few. BUT, they have been copied, repeated and regurgitated over and over in so many places that it makes it seem like much more.

Now this in combination w/expert marketing, PR, uniting/funding their organizations and utilizing the media to carry their messages has given them outreach of epic proportions.

More studies, Dr's and info is available supporting pro sun and poking holes in their misrepresented studies like this:

http://healthjournalism.org/blog/201...s-really-mean/

We obviously need to utilize the same tactics they employ. The Mercola book is another opportunity IMHO.

Regardless if you are a Mercola Disciple or not, wouldn't it be in OUR best interest for ALL of US to invest in his newest book Dark Deceptions-Benefits of Sunlight Exposure to ensure that it does in fact make it to the Best Seller list in order to add to antisun controversy?
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