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ITA Today Promoting Responsible Sun Care and Sun Burn Prevention. Founded in 1999, the Indoor Tanning Association today represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries.

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Old 09-12-2012, 03:25 PM   #1 (permalink)
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Talking ITA Shake up

Big changes.........
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Old 09-12-2012, 05:09 PM   #2 (permalink)
 
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Re: ITA Shake up

Like what......?
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Old 09-12-2012, 05:15 PM   #3 (permalink)
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Re: ITA Shake up

3 salon members of the Board stepped down late last week.
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Old 09-12-2012, 05:52 PM   #4 (permalink)
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Re: ITA Shake up

And there may be a new salon owner organization in the works.
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Old 09-13-2012, 10:41 AM   #5 (permalink)
 
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Re: ITA Shake up

UTS?
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Old 09-14-2012, 04:28 PM   #6 (permalink)
 
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Re: ITA Shake up

Tanning Salon Owners United of America and Canada?
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Old 09-17-2012, 08:59 AM   #7 (permalink)
 
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Re: ITA Shake up

There should be a new organization! I have been in the biz for 20 years and NOONE in this industry has ever marketed our industry properly; they all play defense and wonder why we get our brain beat in by the dermatology industry. A good model to follow would be the milk industry; they were villified by liberal media and what did they do? They went on a positive PR campaign of using celebrities to change the perception of the public about milk. I can tell you one thing, the strategy of using charts and graphs aint workin.
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Old 09-17-2012, 11:35 AM   #8 (permalink)
 
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Re: ITA Shake up

Peach...****..you hit the nail right on the head...beside the milk industry (great example) I was reminded of the egg industry...remember "the incredible, edible egg" ? Charts and graphs are logical...the fear of the sun and therefor tanning is visceral. We need to respond in kind. We haven't even come close.
Why don't YOU consider running for president (of the ITA)
Thanks for your comment!
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Old 09-17-2012, 12:43 PM   #9 (permalink)
 
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Re: ITA Shake up

change is good, and hopefully more and more salons will actually join the new organization if it is worthwhile and perceived as actually looking out for us.
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Old 09-17-2012, 01:19 PM   #10 (permalink)
 
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Re: ITA Shake up

As long as I have been in this industry (1993), I have been told by tanning industry leadership, not to make ANY positive claims about UV.

As If we aren't allowed to tell the truth or something! How about an information campaign about the history of UV light? Give Americans the facts and let them make their own decisions.

Start with this tidbit: Did you know that the first tanning beds were invented by doctors, for doctors to treat a variety of serious skin disorders?

The idea here should be obvious; how can the dermatology industry
be against something that they helped invent and continue to use
to this very day to treat diseases like psoriasis. It is hypocrisy
like this that the average American dispises.

Our ITA leadership should put billboards like this across America. That would get the party started. No backbone.
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