11-11-2015, 08:55 AM | #21 (permalink) | |
Join Date: Aug 22 2005
Posts: 770
Rep Power: 19 | Re: well............ Quote:
I owned my first salon back in 1991, my salon today, in the same market, has far more tanners and makes about 7 times what my salon in the 90s made. Here is what has changed, tanning used to be very easy, little to no business acumen required, now you have to know what you're doing or you will fail. The reason many salons will fail these days is that the industry itself has matured, there are very sharp operators who will eat your lunch every day and leave you starving. 9 out of 10 times, when I ask a salon operator about their swot analysis to see if they have missed anything, they have no idea what I am talking about. 8 out of 10 have no proper business plan! Of course there will be failure in this industry! It goes hand and hand with lack of business acumen. | |
11-11-2015, 10:18 AM | #23 (permalink) | |
"The Man" Join Date: Mar 4 2003 Location: ohio
Posts: 4,015
Rep Power: 23 | Re: well............ Quote:
And NO my numbers are not down. But yours are............. people are tired of all your B.S. | |
11-11-2015, 05:46 PM | #24 (permalink) |
Join Date: May 4 2007 Location: GREENVILLE, MI
Posts: 22
Rep Power: 0 | Re: well............ I would have to agree and say this has been the worst year in very many years for me too. The 1st quarter was slightly up and every since then and has been consistently down. I wonder if it is a regional thing or the majority of salons across the country also |
11-12-2015, 09:26 AM | #25 (permalink) | |
"The Man" Join Date: Mar 4 2003 Location: ohio
Posts: 4,015
Rep Power: 23 | Re: well............ Quote:
I think some of the bigger chains are just making it on their lotion rebates. | |
11-12-2015, 09:28 AM | #26 (permalink) | |
Join Date: Aug 22 2005
Posts: 770
Rep Power: 19 | Re: well............ Quote:
Lastly, why do you think you failed to get your numbers up? | |
11-13-2015, 03:52 PM | #27 (permalink) |
Join Date: May 7 2014 Location: North Carolina
Posts: 5
Rep Power: 0 | Re: well............ I am new to the industry, but the numbers are way down this year for us. Last year we did just fine, but this year things are not so good. Lotion sales are way down and the number of people coming in the door is down too. I think the reason for the numbers being down are because of the economy, the bad reputation, the big chains, and all the fitness clubs who have tanning beds in them. However, I honestly don’t feel that slashing prices is the answer. If we do, WE are essentially paying people to tan. We are also telling everyone that we can afford to slash prices, which is not the case at all. By lowering prices, it lowers the perceived value of our product; once you drop prices it’s hard to bring them up again; we would attract customers who only care about the price and who will not care about our business or our property; in the end, I feel that we would not make much profit but we would work much harder. I think that is the reason that every other salon is closing doors. If the industry is taking a hit, which I believe it is, than all of us business owners should increase the prices to compensate and not devalue the industry. I think that we need to make our business unique and represent the idea that we care about people and their skin, and that we are providing them with something special. But what do I know… |
11-14-2015, 07:43 AM | #28 (permalink) | |
Join Date: Aug 22 2005
Posts: 770
Rep Power: 19 | Re: well............ Quote:
What did you do this year to counter the slumping numbers? Why do you think your strategy failed this year? What will you be changing in 2016 to ensure you do not have a repeat of 2015? | |
11-14-2015, 11:31 AM | #29 (permalink) |
Join Date: May 6 2004
Posts: 72
Rep Power: 0 | Re: well............ I was up 40% over last year's October. I've been in business for 15 years. Sometimes there is no rhyme or reason to this game. I didn't switch up anything drastically between this and last year. So far November looks like it's gonna be par. |
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