Black Sun

Aired earlier in the week:


http://abcnews.go.com/WNT/video/tann...-risk-15493687

sbt501

Nothing like showing video from 5 years ago. Odds are those salons aren't even in biz any more.

tanu01

These are not reporters any more, There show people putting on a rating show. If they had to report true news, they all would be out of work.

Black Sun

Two years ago...they must have rehashed it, it aired last Monday 7am news. It was linked to a story about college kids tanning and the dangers they put themselves in...

Thought when I saw it that it was a strange report to air, AFTER season..more expect this in Spring...

ljtan

I see one video with a 2009 date. Outrageous opening statements.

parrot head

The thing is, all this bad press about tanning has finally sunk in the college kids heads. The past 5 years my client visits have decreased over 40%, and the bleeding continues. The kids no longer believe that they are immortal when it comes to tanning.

tanu01

TRUE

peach

They are low information Americans. Brave New World.

Steve Underhill

The first down side of being part of the indoor tanning industry is dealing with negative publicity. Negative publicity has been part of our industry for the 36 years that I have been in the industry. It will never go away.

It makes us angry because we feel it is not an accurate representation of the responsible use of tanning equipment and we are frustrated because we feel there is no one speaking adequately on our behalf.

The only way as salon owners that we can fight this is to be responsible in how we operate our salons and not do things that may bring more income when it reflects poorly on tanning and support the organizations that are making an effort to represent.

Most importantly and I feel this is very important, don't blame negative publicity for the decline in sales in your salon. Even when at times there can be a short term effect immediately following a negative story, do not let that be responsible for other reasons your salon may be declining.

Also it is a very important time to promote spray tanning as a buffer for fewer UV tanners.

Be a problem solver and find ways to overcome everything that is thrown at you.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

parrot head

Steve, I'm getting sick and tired of you saying the demise of the tanning business has not been caused by the negative publicity. That's bull crap and you know it. I'm out of business, not because of competition, not because I don't have nice equipment, and not because my salon doesn't have appeal. It's mostly because of the negative press this industry has received, and a little because of the economy, nothing else. Get over it and quit beating a dead horse.