Close to closing! Any Ideas? - Page 11 - tanTALK

keeputan · 10-30-2014, 04:15 PM

I run the purchase a lotion get free tanning special... ex. Purchase a bottle of Elusive (at full price $144.99) Receive 2 FREE WEEKS (consecutive) of tanning in any bed/Booth works great! Clients will get to use beds they may not normally use and it's a win win for all... Your clients buy lotion, use the best equipement and your empoyees get the sale! I also do another special like purchase a bottle of JWOWW 49.99 recieve 2 FREE TANS. Depending on the price of the lotion thats how much free tanning the client receives. Good luck!

peach · 11-01-2014, 08:03 PM

Quote:

Originally Posted by sunsally

Specials can:

1. Attract new customers

2. Entice existing customers to spend more than they otherwise would

As I said, "if" you are not advertising, you wont be getting new customers. How would that happen? So you sell packages for less to your existing customers. How does that increase sales? So you have to spend extra money the run ads, and lose money when your existing customers buy your specials....without a lot of new traffic showing up, not a winning strategy.

Din · 11-06-2014, 11:46 PM

This is a little disturbing to see tanning salons making $6, $9 and $30 dollar days. What the **** is going on out there? I understand that once in a month you may have a bad day of around $100 but to have it this bad?

That is a sign that either you are not marketing your business or it's quitting time.

Your PPA should be approx $20-$24 a person. In slow season i can see it go as low as $18-$19.

Anything less than that as a PPA and you are not selling properly and THAT is the problem.

Even if you only get 5 customers in a day, you should still make about $100 for the day.

parrot head · 11-07-2014, 06:22 AM

My Wednesday sales were $50, a bottle of lotion. Yesterdays sales were $-0-. Yes it is quitting time.

crosbytan · 11-07-2014, 08:42 AM

Quote:

Originally Posted by Din

This is a little disturbing to see tanning salons making $6, $9 and $30 dollar days. What the **** is going on out there? I understand that once in a month you may have a bad day of around $100 but to have it this bad?

That is a sign that either you are not marketing your business or it's quitting time.

Your PPA should be approx $20-$24 a person. In slow season i can see it go as low as $18-$19.

Anything less than that as a PPA and you are not selling properly and THAT is the problem.

Even if you only get 5 customers in a day, you should still make about $100 for the day.

$20 PPA is definitely possible on a day to day average however for a monthly of even yearly average is close to impossible. I only sell $75+ bottles with a few that are $35-$60 and My girls sell extremely well. There are a lot of days where we see $20 ppa but monthly average is always between $11-$15. The industry is stale in most places. A lot of stores are in a rut that they may not get out of. Equipment is paid off but cant replace it due to a retrofit needed or their current beds are always having to be serviced. Cant gain customers due to lack of innovation and equipment changes while the salon down the road just installed 8 new ergolines to put the struggling out of business.

Superficial industry... A new bed is only new for a season then its outdated to 60% of our customers. after that you are sure to lose 10-20% interest in that bed per year. especially if there's a chain salon down the road. What's new to you doesn't have to be new to the world. New to you beds can show the customers that their money is going to good use and their investment is being returned to them.
They don't notice when a filter glass is replaced or a lamp is replaced unless it was out. Maintenance might keep your beds in tip top shape which is important but it doesn't splash. It doesn't sell tans as well as a new to you piece of equipment does.

Just my take on the situation. Parrot Head hang in there After Christmas you should have 4 months of College Beauties coming through the door to give you one **** of a season for a sending off party if you decide to get out of it!

crosbytan · 11-07-2014, 08:44 AM

By the way Dean; Bruce told me to call you for some Gift cards to be made up!

DH · 11-08-2014, 05:56 AM

Quote:

Originally Posted by Din

This is a little disturbing to see tanning salons making $6, $9 and $30 dollar days. What the **** is going on out there? I understand that once in a month you may have a bad day of around $100 but to have it this bad?

That is a sign that either you are not marketing your business or it's quitting time.

Your PPA should be approx $20-$24 a person. In slow season i can see it go as low as $18-$19.

Anything less than that as a PPA and you are not selling properly and THAT is the problem.

Even if you only get 5 customers in a day, you should still make about $100 for the day.

Are these numbers combined tanning and products or just products?

parrot head · 11-08-2014, 06:15 AM

^^^^Total sales for the day.

peach · 11-08-2014, 10:51 AM

Day to day, anything can happen. I look at weekly and monthly sales and I compare them year over year. Folks need to remember that many salons are operating in communities of 10,000 people or less....in those places, it is very difficult these days to justify even 1- 12 month a year tanning salon.

peach · 11-08-2014, 10:59 AM

Quote:

Originally Posted by Din

This is a little disturbing to see tanning salons making $6, $9 and $30 dollar days. What the **** is going on out there? I understand that once in a month you may have a bad day of around $100 but to have it this bad?

That is a sign that either you are not marketing your business or it's quitting time.

Your PPA should be approx $20-$24 a person. In slow season i can see it go as low as $18-$19.

Anything less than that as a PPA and you are not selling properly and THAT is the problem.

Even if you only get 5 customers in a day, you should still make about $100 for the day.

With all due respect....you are whacked. Selling something to everyone who walks I the door is a great goal but, it aint gonna happen. And if you really push that, you will lose customers.

10-30-2014, 04:15 PM	#101 (permalink)
keeputan Join Date: Jan 31 2005 Location: new jersey Posts: 6 Rep Power: 0	Re: Close to closing! Any Ideas? I run the purchase a lotion get free tanning special... ex. Purchase a bottle of Elusive (at full price $144.99) Receive 2 FREE WEEKS (consecutive) of tanning in any bed/Booth works great! Clients will get to use beds they may not normally use and it's a win win for all... Your clients buy lotion, use the best equipement and your empoyees get the sale! I also do another special like purchase a bottle of JWOWW 49.99 recieve 2 FREE TANS. Depending on the price of the lotion thats how much free tanning the client receives. Good luck!

11-06-2014, 11:46 PM	#103 (permalink)
Din I love Derf!! Join Date: Feb 10 2006 Location: Toronto, Canada Posts: 931 Rep Power: 20	Re: Close to closing! Any Ideas? This is a little disturbing to see tanning salons making $6, $9 and $30 dollar days. What the **** is going on out there? I understand that once in a month you may have a bad day of around $100 but to have it this bad? That is a sign that either you are not marketing your business or it's quitting time. Your PPA should be approx $20-$24 a person. In slow season i can see it go as low as $18-$19. Anything less than that as a PPA and you are not selling properly and THAT is the problem. Even if you only get 5 customers in a day, you should still make about $100 for the day. __________________ www.ChronosMarketing.com 1-844-CHRONOS SOME PEOPLE ARE LIKE SLINKIES. NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS

11-07-2014, 06:22 AM	#104 (permalink)
parrot head Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82 Posts: 3,145 Rep Power: 22	Re: Close to closing! Any Ideas? My Wednesday sales were $50, a bottle of lotion. Yesterdays sales were $-0-. Yes it is quitting time.

11-07-2014, 08:44 AM	#106 (permalink)
crosbytan Join Date: Dec 29 2013 Location: TX Posts: 171 Rep Power: 11	Re: Close to closing! Any Ideas? By the way Dean; Bruce told me to call you for some Gift cards to be made up! __________________ David www.facebook.com/crosbytanning www.islandtanz.com info@islandtanz.com

11-08-2014, 06:15 AM	#108 (permalink)
parrot head Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82 Posts: 3,145 Rep Power: 22	Re: Close to closing! Any Ideas? ^^^^Total sales for the day.

11-08-2014, 10:51 AM	#109 (permalink)
peach Join Date: Mar 18 2005 Location: GA Posts: 1,153 Rep Power: 20	Re: Close to closing! Any Ideas? Day to day, anything can happen. I look at weekly and monthly sales and I compare them year over year. Folks need to remember that many salons are operating in communities of 10,000 people or less....in those places, it is very difficult these days to justify even 1- 12 month a year tanning salon.

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