Close to closing! Any Ideas? - Page 9 - tanTALK

sunsally · 10-20-2014, 08:55 AM

Quote:

Originally Posted by wrecker

If you are not adding new tanners with your specials, you end up hurting your total sales by giving your existing customers discounts.

Its like customer appreciation sales. Every once in a while its great, but for 3 month?

Specials can:

1. Attract new customers

2. Entice existing customers to spend more than they otherwise would

parrot head · 10-20-2014, 09:08 AM

Tried the 1/2 price single session "special" this weekend. Saturday we made $6.00 and Sunday we did $9.00. It was a great weekend for some football. GO PACKERS!!

Steve Underhill · 10-20-2014, 09:59 AM

Quote:

Originally Posted by tanu01

Lets see Steve,
my store -
always 100 degrees in each room - any cooler and people hang out

you must undress in the hall way, no room in da room

salon decor.... easy we sell fishing tackle

the fish scales on the floor add to the decore

service you say...... if you cant turn on your own bed- go else where

And Steve you forgot one.......... ample parking......... I have a private 34 car lot....... only my customers cant park there, I rent it for $5 a spot to the biz next store.

Sounds like you have a lot of great things that are adding to your success.

Steve Underhill · 10-20-2014, 10:05 AM

Quote:

Originally Posted by wrecker

Cutting prices or running specials without advertising seems kind of pointless doesn't it?

You hit the nail on the head. Marketing should be to generate traffic and new tanners. Offering discounts to tanners already in the salon is tricky. Offering a discount on a startup fee to convert a tanner to a membership is good but a discount on a package that a tanner was already going to buy at regular price is not a good idea. This is why the type of specials you run must be good for stimulating traffic but not be a negative offer for your already active tanners.

Steve Underhill · 10-20-2014, 10:09 AM

Quote:

Originally Posted by gravesmc

I always do a "Tan until end of year" special at this time of year. I have 3 levels and price it around what the EFT price is. I advertise it on FB, and in most areas now, there are several local buy,sell and trade groups to join where people post things for sale. It is free and reaches a lot of people. Although the post can get buried quickly, when someone comments on it, it goes to the top. I just keep posting or bumping my post. I know how hard it is this time of year to pay for advertising when income is down, so this helps for me anyway.

I am not a fan of tan till the end of year specials. In most cases it lowers the amount of business you can do during those end of year months. On the other hand an upgrade until the end of year special for your existing members works well and rewards your members with something for them. It also gets members to a higher level that they may not normally use.

Steve Underhill · 10-20-2014, 10:12 AM

Quote:

Originally Posted by sunsally

Couple of thoughts:

1. This particular special I mentioned is for half off SINGLES - not upgrades. Singles are your most expensive offering. SO 50% off is still a good price point for a salon.

2. In MANY salons, the "weekend" customer is a different customer than the one that comes during the week. You can look at your statistics in your own salon to see if you follow that trend. That said - this half off SINGLES is intended to appeal to a different customer - the one that is NOT coming to your salon during the week and does NOT have a package.

3. With that same reasoning, I offer half price upgrades one day DURING THE WEEK. This entices the weekday tanner who has a regular package or membership. We make a BIG DEAL of the half-off upgrade day and mention it that day as well as when anyone buys a package/membership. We point out the BEST savings is to use our BEST equipment - High Pressure. We have a HUGE percentage of customers that upgrade that day as a result.

We have used half off SINGLES on weekends for years now - and have attracted a regular clientele who come to us specifically BECAUSE we offer that option.

Agree that with any special, measure and track if it is working for you. With the clients I consult with, few if any haven't have great success with half off singles on weekends.

Happy Hour Thursday for 50% off upgrades. Sunsally uses this special in the most effective way. She also points out that each special targets particular types of tanners.

Steve Underhill · 10-20-2014, 10:18 AM

Quote:

Originally Posted by GBoucher

Ok this is confusing .. 1st I posted I always have 1/2 price single visits all day on Mondays, trying 1/2 price Sat 10 to Noon.

I was told earlier to stop with the half price tanning and discounts it's degrading the business, but then others are discussing all these specials and 1/2 price tanning promotions?

Who do you believe?

Probably they did not read your whole post and only saw 50% off. A 50% off single session special on a slow day that must be used on that day is just fine.

Markets are different and carefully trying and tracking your packages is important. Also remember contact advertising to your database does not always have to offer a discount. A great reminder that they enjoy tanning and an invitation to stop in can be very effective.

Any effort to create a relationship with tanners will pay off in a positive way.

DH · 10-20-2014, 11:59 AM

Here's a good article.

https://www.americanexpress.com/us/s...hat-work-mtmc/

peach · 10-20-2014, 07:49 PM

Quote:

Originally Posted by Steve Underhill

I am not a fan of tan till the end of year specials. In most cases it lowers the amount of business you can do during those end of year months. On the other hand an upgrade until the end of year special for your existing members works well and rewards your members with something for them. It also gets members to a higher level that they may not normally use.

Why would your high dollar customers buy the expensive package if you are giving it away to your low dollar ones? I how about a free upgrade Friday?

DH · 10-20-2014, 08:44 PM

Quote:

Originally Posted by wrecker

Why would your high dollar customers buy the expensive package if you are giving it away to your low dollar ones? I how about a free upgrade Friday?

Although we do not give our services away, it works and this is how. It's called economics.

http://en.wikipedia.org/wiki/Price_discrimination

10-20-2014, 09:08 AM	#82 (permalink)
parrot head Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82 Posts: 3,145 Rep Power: 22	Re: Close to closing! Any Ideas? Tried the 1/2 price single session "special" this weekend. Saturday we made $6.00 and Sunday we did $9.00. It was a great weekend for some football. GO PACKERS!!

10-20-2014, 11:59 AM	#88 (permalink)
DH Join Date: Dec 13 2001 Location: MD Posts: 298 Rep Power: 23	Re: Close to closing! Any Ideas? Here's a good article. https://www.americanexpress.com/us/s...hat-work-mtmc/

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