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Old 10-06-2014, 07:24 AM   #1 (permalink)
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Time to Strike

After the gift from 60 minutes last night; if the ASA or ITA have any money set aside for media campaigns, now is the time.

Play off the ground swell of anger towards big Pharma.
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Old 10-06-2014, 07:44 AM   #2 (permalink)
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Re: Time to Strike

For get ITA..............
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Old 10-06-2014, 10:15 AM   #3 (permalink)
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Re: Time to Strike

Just saying that if they want to leverage this instant hate for Pharma, they need to act fast.
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Old 10-06-2014, 09:43 PM   #4 (permalink)
 
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Re: Time to Strike

If someone can send me a link to the 60 minute episode
i will get working on a PR campaign ASAP!
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Old 10-06-2014, 10:48 PM   #5 (permalink)
 
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Re: Time to Strike

I think this is it:
http://www.cbsnews.com/videos/the-cost-of-cancer-drugs
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Old 10-09-2014, 01:58 AM   #6 (permalink)
 
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Re: Time to Strike

I'm still unsure how to accomplish any leverage w/out dr's in order to utilize the existing actual scientific studies?

-Or- do we attempt to capitalize on pharma mistrust in general or specifics such as sunscreens per say?
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Old 11-02-2014, 06:54 PM   #7 (permalink)
 
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Re: Time to Strike

After the recent Ebola debacle, it is hard to believe that anyone has any respect for Doctors or their medical "opinions". Their mantra is "follow the science, not the fear". Well, physician, heal thyself.....
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