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Old 07-30-2014, 04:28 PM   #1 (permalink)
 
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Slower Months

Hey everyone! Just curious what do you guys do during the summer months to draw people in to tan with you guys and not your competitor? We do promo's the whole month of August and a fourth of july special just wondering what you guys do to draw people in?
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Old 08-01-2014, 12:57 PM   #2 (permalink)
 
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Re: Slower Months

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Originally Posted by KaseyandTheSun View Post
Hey everyone! Just curious what do you guys do during the summer months to draw people in to tan with you guys and not your competitor? We do promo's the whole month of August and a fourth of July special just wondering what you guys do to draw people in?
Obviously working existing clients this time of year as opposed to going after new clients is your goal. Short term value packages work best because long term packages are harder to get commitments for this time of year. Deep discounted package for tanning until the end of the year is a desperation sale and should not be done.

Also remember your success during this time of year is also based on what you did during the busy season. It all goes back to having a great business model that addresses every month of the year.

For those of you that are still experiencing declines in business, this is the best time of tear to evaluate your business and make all needed changes heading into the holiday months. Do not wait and do nothing again heading into the next cycle. Do something that will turn your salon around.

It is not just about a promotion or special offer, it is about every aspect of how you operate and market your business. All salons should be showing heavy attention to the fastest growing segment of tanning. Spray tanning ! Spray booth or air brush, which ever you offer should be heavily marketed as it's own service, not as an add on to UV tanning.

This has been a really solid year for tanning and no one should be showing decreases in sales and in most cases there should be increases YTD. If this is not the case, do something about it.
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Old 08-01-2014, 01:29 PM   #3 (permalink)
 
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Re: Slower Months

Don't mean to rain anyones parade, but it has been well documented on this site that overall, it has been a (another ) down year for the industry as a whole. (Most report -10%)
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Old 08-01-2014, 02:19 PM   #4 (permalink)
 
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Re: Slower Months

Hang a 'Gone Fishin' sign on the front door and invite everyone to join me.
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Old 08-01-2014, 09:11 PM   #5 (permalink)
 
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Re: Slower Months

I hate it when I see such misinformation. This has not been a good year for a majority of salons. It wasn't for most last year either. (a survey was done on this site-look it up) I have really tried to be fair and open minded about this but enough is enough. This industry is in a death spiral.
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Old 08-02-2014, 05:11 AM   #6 (permalink)
 
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Re: Slower Months

Two more local salons just showed up on CL...both have been in business for over 5 years...DESPITE what Steve says, "This has been a really solid year for tanning and no one should be showing decreases in sales and in most cases there should be increases YTD. If this is not the case, do something about it."

It HAS not and will NOT be a profitable business for the smaller salons...only the major players/multi-chain operators have a chance of survival..and I question their longevity 5 years from now. This industry, as Dogfan stated, "is in a death spiral."
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Old 08-02-2014, 07:17 AM   #7 (permalink)
 
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Re: Slower Months

With the closure of some salons, begins the uptick of others. Partly of why we are on a uptick this year. 2 salons closed in busy season. Now, because we gained new clients then, we continue to grow our numbers over last year. As far as specials, I take my higher priced star packages and add a few stars to entice the larger sale, and add a few days to our monthly co pay to encourage that budget minded client a little added bonus without cutting prices.
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Old 08-02-2014, 08:03 AM   #8 (permalink)
 
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Re: Slower Months

We as well are not down 10% actually up 100% and I have the tantrack reports to prove it. We market heavily on Social media and do our best to provide a ridiculous amount of customer service to keep them coming. Customers come in just to talk with the girls at this point but continue to buy packages so they have a reason to stop by.
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Old 08-02-2014, 09:44 AM   #9 (permalink)
 
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Re: Slower Months

An individual salon may be up or down in a given year. That is a "micro" economic outcome. That is not the point. If two salons close and another benefits, then that is great for the one left, but what about the 2 that closed? Why did they close? Because the one that remained was better? No! They closed BECAUSE THE TOTAL POOL OF TANNERS IS SHRINKING! The area can no longer support the 3 stores.

That is the point that you all seem to miss. You may be up this year, you may be up next year, but the total number of tanners in this country is shrinking every year. So the numbers game will catch up with us all sooner or later.

The bottom line is that the indoor tanning industry is not adding or attracting new tanners fast enough to replace the teenagers who can no longer tan, the ones who are being scared away, and the ones who leaving this world. That is a "death spiral".
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Old 08-02-2014, 10:52 AM   #10 (permalink)
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Re: Slower Months

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Originally Posted by crosbytan View Post
We as well are not down 10% actually up 100% and I have the tantrack reports to prove it. We market heavily on Social media and do our best to provide a ridiculous amount of customer service to keep them coming. Customers come in just to talk with the girls at this point but continue to buy packages so they have a reason to stop by.
I'll show you my tantrack reports, if you show me yours.
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