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Old 08-07-2014, 07:10 PM   #31 (permalink)
 
Join Date: Mar 18 2005
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Re: Planet Fitness-Tanning Massage, Red light

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Originally Posted by Turbo Girl View Post
Ahhh gotcha. I've always been interested in flipping 1 of mine into a 24/7.

That's kinda my thinking as well. Since we have 2 gyms doing it here now, i don't think it would be worth it now either.
That is because no one has confidence in the stand alone tanning store model anymore.
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Old 08-09-2014, 09:53 AM   #32 (permalink)
 
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Re: Planet Fitness-Tanning Massage, Red light

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Originally Posted by peach View Post
That is because no one has confidence in the stand alone tanning store model anymore.
We have long lived in a consumer service mentality. I remember years ago on the ORIGINAL tan forums, TanToday..TanFormation...the beginning days of 'spray' tanning. You would have thought a new revolution was coming..all the negativity of postings towards this new idea. Salon owners were swearing they would never embrace this "threat to our industry". I thought then, it was not thinking out of the box, that if the future of tanning was to grab hold of more success, salon owners better welcome and adapt to this new spray-tan concept. I was acting as a Mod on Tanformation, and one of the few who supported it..I was called a traitor and other things. When the concept of 24/7 tanning came about a few years ago, the same negativity from salon owners tried to pick at all the negative things about the concept..and proven unfounded with time....back to my 'consumer service mentality', as business owners, one needs to adapt to customer demands and new service concepts. That is how I see the 24/7 gyms. They knew they had to offer more than a 'work-out' place. So convenience was utmost in the concept, and what better than 24/7 accessibility..add tanning (which most health conscious people want/do), and you have a great formula for success.

Does this mean that the stand-alone tanning salon will become obsolete? IMO, not all. Not everybody wants to go to a 'smelly sweaty' gym just to tan. So, they will exist for that segment of the market. However, not for the local ma/pop operator. It will gradually go to the wayside, as the ma-pop video stores faded with the Blockbusters and Hollywood Video growth. In fact in Atlanta, Blockbuster played with the 24/7 concept as well. Some locations were open 24/7. It is the not the concept that killed them, but technology. Only the BIG players with the clout, buying power,name recognition and dollars to invest in major ads and marketing will stay competitive..no way will the small operator be able to compete..
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