Small Salon Owner Needs Advice - Page 2 - tanTALK

earthangels · 05-20-2014, 01:04 PM

Just a quick note about your FB page. Make it all about tanning or whatever your business is. Do not add personal pictures of you on your Harley as your cover photo. Crazy, but there is someone an hour away who has just that. Looks terrible.

earthangels · 05-20-2014, 02:14 PM

I just took your advice and set up a contest on my FB page, and sent out an email via Constant Contact, and my phone is chiming like crazy. I can't wait to see how it turns out. I will be sure to post the results.

Turbo Girl · 05-21-2014, 01:51 AM

^^For sure, let us know how it goes!

Jspan0555 · 05-23-2014, 11:00 AM

Quote:

Originally Posted by Steve Underhill

Maybe it would work better to email and text your clients with a link to like you on facebook to get specials. While FB is something you must work, the email and text advertising is all part of a complete marketing effort.

Thx. That's a great suggestion!

earthangels · 05-26-2014, 01:31 PM

Well I would consider a 20% increase in my "Likes" is pretty good for this small community. Now we'll see if I can get any additional sales out of it. That will be the true test.

crosbytan · 05-26-2014, 03:05 PM

It should I would expect to see a few new customers in the salon after an increase like that! Add new things to the salon and post the heck out of it! for example one simple trick I learned was to pull a regular or level 1 bed out of the salon that is either in need of new lamps or in need of some maintenance and replace it with a modern looking level 1 or even a tan america VIP Gold which you can pick up for less than $1k all day. That gets them in to try the new bed then you can sell the **** out of upgrades from there. To get your investment back you can always sell the bed you pull out of the salon. I am a small salon in a very small town as well and my top of the line equipment is includes an ultrasun powerhouse 6000 and a UWE sunboard plus. By having this equipment that is not "Brand new" my customers see it as cutting edge once in a lifetime to use equipment. I can get it cheap make my money back in 1 month then turn around take the profit and downgrade it to a lower level package and get better top level equipment. The changes if being made consistently will keep people coming in throughout the season just to see whats new. The best way for them to know there's new equipment is to check your facebook!

05-20-2014, 01:04 PM	#11 (permalink)
earthangels Join Date: Sep 20 2012 Location: Osceola, Iowa Posts: 145 Rep Power: 12	Re: Small Salon Owner Needs Advice Just a quick note about your FB page. Make it all about tanning or whatever your business is. Do not add personal pictures of you on your Harley as your cover photo. Crazy, but there is someone an hour away who has just that. Looks terrible.

05-20-2014, 02:14 PM	#12 (permalink)
earthangels Join Date: Sep 20 2012 Location: Osceola, Iowa Posts: 145 Rep Power: 12	Re: Small Salon Owner Needs Advice I just took your advice and set up a contest on my FB page, and sent out an email via Constant Contact, and my phone is chiming like crazy. I can't wait to see how it turns out. I will be sure to post the results.

05-21-2014, 01:51 AM	#13 (permalink)
Turbo Girl Join Date: Feb 16 2009 Location: Alaska Posts: 626 Rep Power: 16	Re: Small Salon Owner Needs Advice ^^For sure, let us know how it goes! __________________ [SIGPIC]

05-26-2014, 01:31 PM	#15 (permalink)
earthangels Join Date: Sep 20 2012 Location: Osceola, Iowa Posts: 145 Rep Power: 12	Re: Small Salon Owner Needs Advice Well I would consider a 20% increase in my "Likes" is pretty good for this small community. Now we'll see if I can get any additional sales out of it. That will be the true test.

05-26-2014, 03:05 PM	#16 (permalink)
crosbytan Join Date: Dec 29 2013 Location: TX Posts: 171 Rep Power: 11	Re: Small Salon Owner Needs Advice It should I would expect to see a few new customers in the salon after an increase like that! Add new things to the salon and post the heck out of it! for example one simple trick I learned was to pull a regular or level 1 bed out of the salon that is either in need of new lamps or in need of some maintenance and replace it with a modern looking level 1 or even a tan america VIP Gold which you can pick up for less than $1k all day. That gets them in to try the new bed then you can sell the **** out of upgrades from there. To get your investment back you can always sell the bed you pull out of the salon. I am a small salon in a very small town as well and my top of the line equipment is includes an ultrasun powerhouse 6000 and a UWE sunboard plus. By having this equipment that is not "Brand new" my customers see it as cutting edge once in a lifetime to use equipment. I can get it cheap make my money back in 1 month then turn around take the profit and downgrade it to a lower level package and get better top level equipment. The changes if being made consistently will keep people coming in throughout the season just to see whats new. The best way for them to know there's new equipment is to check your facebook! __________________ David www.facebook.com/crosbytanning www.islandtanz.com info@islandtanz.com

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