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Old 05-02-2014, 01:32 PM   #21 (permalink)
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Re: This is the future

Originally Posted by uts-sj View Post
I guess we will have to disagree on two points:
1. Ownership being unaffordable is not a bad thing.

And I am specifically talking about a new owner opening a new salon that has never been tanning before. I keep bringing up this type of salon because I don't see how that type of salon not existing anymore is hurting the industry. Existing salons needing revamping, existing successful salons who want to buy 50K equipment for tax write offs, chains running EFT only plans selling $100 bottles...not a problem.

2. Clients being ripped off by "expensive" eft plans and paying $100 for lotion will not cause them to leave the tanning industry.

Oh wait, yes they will if there is not an alternative or the alternative is not marketing to them.

So the question is, if you are the alternative, then why aren't you marketing to them?
I am and I do. As I have said on this site before, I operate in an SEC college town with a PBT 3 miles away on one side and 3 miles away on the other side of me. All businesses need to evolve and change over time. But look at the equipment for sale on this site right now!

Are you telling me that you cannot compete anymore with a Sunboard XTT, or an Ergoline 600? You've gotta be kidding me! As usual, people like you are always throwing up the exception, rather than the rule to try to make a point.
It is the mega-owners who come in with 300k worth of leased equipment and the 18.88 month packages in order to wipe out local business people that are who I am talking about (and you know it).

And you think that is OK right?-just getting rid of this flamingo and palm tree rif-raf.
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Old 05-02-2014, 02:01 PM   #22 (permalink)
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Re: This is the future

Okay, then, I really don't get the basis of your argument. Who cares if chains are doing their crazy plans 2 states away and moms and pops are closing on the other side of the country. What does that have to do with you? You are admitting that the mega-owners with 18.88 hasn't stopped you one bit, so what's the problem? If anything, you should be consulting the mom and pops to succeed in that environment.

Crying wolf and being able to say I told you so is not going to get traction, especially if you keep saying I'm happy with what I'm doing and the profit I'm making. Please, boil it down to something that makes sense.

Last edited by uts-sj; 05-02-2014 at 02:05 PM.
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Old 05-02-2014, 02:23 PM   #23 (permalink)
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Re: This is the future

"If anything, you should be consulting the mom and pops to succeed in that environment."

If you have been following this at all, you should know that that is what I try to do. But I spend far too much time swatting away the critics and the tanning gurus.
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Old 05-02-2014, 02:50 PM   #24 (permalink)
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Re: This is the future

I want to point out something that can get lost in our conversations about the fear of the big chains. Lets take PBT for example. PBT in no way is the same salon as it was years ago. PBT has restructured and made changes to their business model. This is why they continue to grow. Keeping up with consumer trends and technology and what drives consumers is something that should be done with any business large or small.

This gets lost with the independent operator. They start with a plan good or bad and ride it to failure or success, which ever it brings and rarely recognizes or makes needed adjustments in business strategies. That is what has happened to the majority of salons today. Yes I said majority. The large chains and franchises are the minority in numbers. And yet they represent the best of the industry. Why? Because the independent operator strives to be mediocre instead of the best they can be.

They thumb their nose at what the future of our industry is going to be and simply say I am doing poorly because of things out of my control, while the successful operator is successful because of the things they can control.

Dare to take control.
Stephen Underhill
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Old 06-12-2014, 08:53 PM   #25 (permalink)
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Re: This is the future

Competition is alive and always will be. That's the fun of being in a free, capitalistic country. You adapt or you die.
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