Beachworld

Our salon is not as busy as I would like. Any tried and true, this will have a big response ideas to get in a bunch go new customers to try out the salon?

Tony

$9.99 a month

Beachworld

I like it. Is that for the lowest level bed?

Tony

yes

peach

Better have a lot of lower level beds.

sunrisetan

Why? If a salon only has a couple of units available on this low eft, they either sit and wait, or upgrade and pay extra to get in right away.

Of course, some get ******, cancel and leave...

Others may simply stop tanning, yet keep paying the eft.

It's my understanding, the only way the salon makes money on low eft, is if the people don't tan, yet keep paying.

If a salon has a bunch of beds available to service the needs of the low eft client...well, the eft amount just doesn't pay the bills.

Do you think with one salon, you could make a living on low eft, if every client really used it?

peach

"It's my understanding, the only way the salon makes money on low eft, is if the people don't tan, yet keep paying.

If a salon has a bunch of beds available to service the needs of the low eft client...well, the eft amount just doesn't pay the bills.

Do you think with one salon, you could make a living on low eft, if every client really used it?"

That is the Zoom business model in a nutshell. Maybe they could give rainchecks? or maybe they can give them those buzzers like when you go to Red Lobster to let you know when there is an open table?

peach

If you sell 1000 members at $10 each in March. and don't expect them to use it...you will be in deep dodo.

CrystalSS

Use your current customers as much as possible. I have business cards for customers with a place to write their names, to give to friends for a free week from them. If the friend signs up DURING the free week, my customer gets a free bump for a MONTH to the next level and the friend gets additional upgrade minutes. They BOTH get something. Leveraging current customers by using a big carrot works very well as one option to get newbies. I have customers working this hard for me.

Steve Underhill

Advertise. You must use traditional advertising such as print but taking advantage of email, text and social media advertising is a must. Yes it is important to offer a lost leader to get new tanners in the door. Too many times operators try to make a sale with advertising, this is a mistake. The sale is made in your salon. Advertising should be used to get tanners in the salon.
While some believe selling tanning to everyone for $9.99 a month, I do not believe that most salons are set up or in a market to benefit from this program. I also believe lost leader promotions should be for short term tanning. This allows you to quickly convert the tanner to a longer term package.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com