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01-09-2014, 10:43 AM | #1 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Indoor Tanning PR People say all the time that the Indoor Tanning Business should have a new paradigm. Well how about an ad campaign that features everyday people in their 40's, 50's and 60's who have a great tan and look 10-20 year younger than their age? If we believe that indoor tanning is really part of a healthy lifestyle, then we should not be afraid to build a campaign around it and put real faces behind our rhetoric and data. That will change popular opinion quicker than facts and figures. This is similar to what someone did at McDonalds; ie they went on a strict Mickey D diet for 6 months-they lost 60 lbs and lowered their cholesterol by 100 points. The same "before and after's" could be done with average people on a moderate regimen of UV light. common ITA ASA, get with it! |
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