Go Back   tanTALK - Tanning Salon Business Owners Community > TanTalk Central > General Tanning Industry Discussions

General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics.

Reply
 
LinkBack Thread Tools
Old 07-01-2013, 02:08 PM   #1 (permalink)
 
Join Date: Jul 1 2013
Location: atlanta
Posts: 5
Rep Power: 0 24HourTan is on a distinguished road
advertising

I am currently working on opening a 24 hour tanning salon in Atlanta, Georgia. I was just wondering how many active clients you average a month.

There is only one other tanning salon in the area and I've only heard negative things about it. Our location is amazing and the area itself see's more than 17 million tourists a year. I know that isn't our client base, but it will be directly across the street from the main entrance of the biggest mall in Atlanta. There are approximatly 2,000 women from the ages of 17-44 in 5 miles.
How many of those women do you THINK might come tan.

And what advertising methods have worked best for you?

Thank you for your help!
24HourTan is offline   Reply With Quote
Old 07-01-2013, 03:21 PM   #2 (permalink)
 
Join Date: Nov 19 2010
Location: GA
Posts: 933
Rep Power: 14 Black Sun is on a distinguished road
Re: advertising

Quote:
Originally Posted by 24HourTan View Post
I am currently working on opening a 24 hour tanning salon in Atlanta, Georgia. I was just wondering how many active clients you average a month.

There is only one other tanning salon in the area and I've only heard negative things about it. Our location is amazing and the area itself see's more than 17 million tourists a year. I know that isn't our client base, but it will be directly across the street from the main entrance of the biggest mall in Atlanta. There are approximatly 2,000 women from the ages of 17-44 in 5 miles.
How many of those women do you THINK might come tan.

And what advertising methods have worked best for you?

Thank you for your help!

I have been living in Atlanta for 45 years..Great City...nobody knows it better than I..seriously there is NOWHERE in atlanta that 'sees' 17M tourist a year...the city could not hold that many people...what are you smoking?

2,000 women btw 17-44 within 5 miles...Where are you coming up with these facts? I have more people in my high-rise building....your questions are as off the chart as your facts
Black Sun is offline   Reply With Quote
Old 07-01-2013, 03:32 PM   #3 (permalink)
 
Join Date: Jul 1 2013
Location: atlanta
Posts: 5
Rep Power: 0 24HourTan is on a distinguished road
Re: advertising

You're right. I've only been doing research on this location for a few months and live here.

If you're not going to be any help to me, please refrain from commenting. I'm asking for answers, not doubts on where I got my facts.
24HourTan is offline   Reply With Quote
Old 07-01-2013, 03:50 PM   #4 (permalink)
Team TanTalk
 
House of Tan's Avatar
 
Join Date: Oct 21 2003
Location: The Fort
Posts: 942
Rep Power: 21 House of Tan has a spectacular aura about House of Tan has a spectacular aura about
Re: advertising

Black Sun's post was a bit to the point with no sugar. The questioning of your numbers is less about you (so don't take it personally) and more about the fact that they seem off. I think Black Sun is questioning your source and is suggesting you do the same.
__________________
Startbucks
House of Tan is offline   Reply With Quote
Old 07-01-2013, 03:53 PM   #5 (permalink)
 
Join Date: Jul 1 2013
Location: atlanta
Posts: 5
Rep Power: 0 24HourTan is on a distinguished road
Re: advertising

This location is not directly in Atlanta. The numbers are correct, I've checked multiple times
24HourTan is offline   Reply With Quote
Old 07-01-2013, 05:13 PM   #6 (permalink)
Team TanTalk
 
movieking's Avatar
 
Join Date: Aug 12 2004
Location: ITA 2004-2013 / ASA 2013
Posts: 3,444
Rep Power: 30 movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute movieking has a reputation beyond repute
Re: advertising

Quote:
Originally Posted by 24HourTan View Post
This location is not directly in Atlanta. The numbers are correct, I've checked multiple times
If those numbers are correct then there is really nothing to consider as they are about as bad as you can get.
movieking is offline   Reply With Quote
Old 07-01-2013, 05:36 PM   #7 (permalink)
 
Join Date: Nov 19 2010
Location: GA
Posts: 933
Rep Power: 14 Black Sun is on a distinguished road
Re: advertising

Quote:
Originally Posted by 24HourTan View Post
This location is not directly in Atlanta. The numbers are correct, I've checked multiple times
I know you are looking at Gwinnett. I can tell you this, the demographics are not there. Gwinnett has had many salon closings over the last 5 years as the whole Metro area. The Gwinnett area has seen a change in demographics

I am not trying to be rude, but a realist. Gwinnett has NEVER seen 17M tourist..what is there to attract 3X the amount of people that live in the 9 County region?

There were several great salons in Gwinnett at one time, several locally owned with multiple locations. No longer. The ones that are standing struggle like everyone else.

A good rule of thumb, based on industry standards, expect 10% of the local surrounding population to tan. So, based on your earlier post of 2,000 women, that is 200. With a number like that, if to be believed, you will close within 3 months of opening
Black Sun is offline   Reply With Quote
Old 07-02-2013, 11:41 AM   #8 (permalink)
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,502
Rep Power: 20 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Re: advertising

Quote:
Originally Posted by 24HourTan View Post
I am currently working on opening a 24 hour tanning salon in Atlanta, Georgia. I was just wondering how many active clients you average a month.

There is only one other tanning salon in the area and I've only heard negative things about it. Our location is amazing and the area itself see's more than 17 million tourists a year. I know that isn't our client base, but it will be directly across the street from the main entrance of the biggest mall in Atlanta. There are approximately 2,000 women from the ages of 17-44 in 5 miles.
How many of those women do you THINK might come tan.

And what advertising methods have worked best for you?

Thank you for your help!
If you would like to email the address to me I will provide you with a custom demographic report. Having a clear understanding of the demographics in your market is important. It is not simply the number of potential tanners it is also important to look at other demographic parameters.

You may also find that a 24 hour salon will be a disadvantage in terms of operating cost compared to volume of business. Lets talk.
__________________
Stephen Underhill
Consultant
steve@smuconsulting.com
Steve Underhill is offline   Reply With Quote
Old 07-04-2013, 06:30 AM   #9 (permalink)
 
Join Date: Nov 19 2010
Location: GA
Posts: 933
Rep Power: 14 Black Sun is on a distinguished road
Re: advertising

Contact the Gwinnett Chamber of Commerce. They can supply you with an up to date, more accurate demographics report..and it is free.

Also, at Gwinnett College there is a local SCORE and SBA office which offers free advice.


..and by the way, stop referring to 'opening a salon in Atlanta'..you are looking at Gwinnett..worlds and miles apart, and different business strategy needed..

Just fyi/ Tanning business in Gwinnett is pretty much saturated with some long established,local owned salons which are competing with each other for the little tanning population...Salon Dimensions, Outback Tan, Sun City Tanning..and I believe an Alabama tanning company, which has close to 30 salons in N Fla and Alabama is coming to Gwinnett....you will need some heavy financial backing/investments to remain competitive..

..AND, I still stand by my questioning those numbers...If you truly did your research, my question of it would not be absurd. You may live in Gwinnett, but I SOLD and developed Gwinnett back in the 70-80s as a top Real Estate Broker..i sold a great deal of land/development there, incuding 110 acres on lake lanier, which is now a top residential/resort development...also worked as a commercial broker there...my reply is not meant to insult, but inform. Take the info for what it is worth: FREE
Black Sun is offline   Reply With Quote
Old 07-05-2013, 09:30 AM   #10 (permalink)
 
Join Date: Mar 18 2005
Location: GA
Posts: 1,153
Rep Power: 20 peach will become famous soon enough
Re: advertising

I am not sure this person wants real feedback. Most people seem to want folks to tell them what they want to hear.

I am not a big fan of 24/7 salons. With comp like Solar dimensions and Sun city, you will suffer from a lack of customer service compared to these guys.

Do some google searches and find out who is within 10 miles of you. Then see what you will offer that they do not. If you have 2 or more within 10 miles of you, you better bring something different, sink significant money into it, and be willing to sit on it for 3 years to turn a profit. That is assuming no one else moves into your area like Palm Beach or Planet fitness in the meantime.

In other words, that is a tough market, dude.
peach is offline   Reply With Quote
Reply

Bookmarks

Tags
24 hour tan , advertising , clients



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Do you get help with advertising? localtan General Tanning Industry Discussions 0 02-17-2004 09:56 PM
Advertising - did you know? top250tansyou General Tanning Industry Discussions 31 02-10-2004 12:45 PM
Advertising sweettimm General Tanning Industry Discussions 5 09-16-2003 05:22 PM
Advertising with a gym..... bjhcpa General Tanning Industry Discussions 4 06-10-2003 11:36 AM


All times are GMT -5. The time now is 11:47 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!