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General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics. |
View Poll Results: Do you give the first tan free? | |||
Yes | 24 | 29.63% | |
No | 57 | 70.37% | |
Voters: 81. You may not vote on this poll |
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07-14-2012, 08:26 AM | #4 (permalink) |
Team TanTalk Join Date: Oct 21 2003 Location: The Fort
Posts: 942
Rep Power: 21 | Re: Do you give the first tan free? I did that back in 98 and quickly dominated my market and man was the comp po'd. Now that almost everyone around here does it; it has little impact. I would say it depends on the situation. In my higher priced concept, I do not use it; I use the BOGO like parrot head. I like what one large chain does; they offer a tour of the salon for around $10 and it includes all 4 levels even the HP and top VHO beds. It is a loss leader for sure, but once you have been there for 4 sessions; would you go anywhere else? You would also have to have top notch sales scripts to land them into an EFT that matches with their tastes. I think the bottom line to this never ending discussion is this: If it is part of a well thought out sales structure and there is a clear mapping to landing the client, then go for it. If you are just doing it to get a body in the door in hopes of them staying, don’t do it.
__________________ Startbucks |
07-14-2012, 09:32 AM | #5 (permalink) |
Team TanTalk Join Date: Aug 27 2002 Location: East Coast Age: 56
Posts: 2,888
Rep Power: 22 | Re: Do you give the first tan free? We always used it as a sales tool. Once you qualify the customer it can be very useful: Phone rings and it it a person looking to get information about the salon. They have just moved into the area. Offer them a free visit to the salon. Phone rings and it is someone asking how far the salon is from Marriot. No reason to offer them a free tan. It is a VERY useful sales tool when used correctly. Remember tanners tan. Meaning most of your customers are not looking for just one tan so giving them a free tan in order to get them into your salon for the first time is a good investment. We figured it was an advertising expense. |
07-14-2012, 10:01 AM | #6 (permalink) |
Team TanTalk Join Date: Oct 21 2003 Location: The Fort
Posts: 942
Rep Power: 21 | Re: Do you give the first tan free? Here is a link to a write up puretan did on us back in the day. I would have never hit 4,200 new clients in my first year without a good marketing plan and a way to get them in the door; the first tan free. http://www.puretan.net/Puretan/Revie...?media2Id=1684 As I was reading this, something stood out. I forgot about a promotion we did where people would come out and do some crazy stunt to get free tanning for a week. One guy had local radio jockeys pour milk on him and proclaim that he was now super white and now needed a tan. With today’s Youtube and Facebook, something similar would generate quite a bit of buzz. Hmmmm…. Something funny... my base beds were 28 lamp units!
__________________ Startbucks |
07-14-2012, 10:50 AM | #7 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | Re: Do you give the first tan free? 4200 new claints in one year? Heck it's takin' me 6 years and I don't have many more then that. I must be doing something right, because my doors are still open, though. No debt and watching my expenses, I'm sure, have a lot to do with this. At this time of the year, I normally have a nice cushion of savings going into the "not so busy" time of the year; not this year. |
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