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View Poll Results: Do you find industry magazines helpful?
Valuable Resource That Helps Me Monthly 1 6.67%
I Like the magazines and read some articles of value 3 20.00%
Thumb Through to find pictures and promos of products 9 60.00%
Trash and or don't bother to review 2 13.33%
Voters: 15. You may not vote on this poll

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Old 05-13-2012, 11:33 AM   #1 (permalink)
 
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Industry Magazines Valuable?

How would you describe the industry magazines available to Tanning Retailers? We now have two publications and since so few remain with such a dynamic industry I wonder how folks feel they are servicing our industry and if you find them important tools for business success
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Old 05-13-2012, 07:04 PM   #2 (permalink)
 
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Re: Industry Magazines Valuable?

Worthless!
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Old 05-14-2012, 12:47 PM   #3 (permalink)
 
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Re: Industry Magazines Valuable?

Waste of tree's.
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Old 05-14-2012, 03:19 PM   #4 (permalink)
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Re: Industry Magazines Valuable?

If feel they say nothing. A lot of double talk.
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Old 05-14-2012, 08:00 PM   #5 (permalink)
 
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Re: Industry Magazines Valuable?

Quote:
Originally Posted by BuyersGroup View Post
How would you describe the industry magazines available to Tanning Retailers? We now have two publications and since so few remain with such a dynamic industry I wonder how folks feel they are servicing our industry and if you find them important tools for business success
Our industry like politics are driven by special interest groups or advertisers. It is expensive to advertise in the magazines so the majority of information even while profiling people and salons is the product of advertisers. This is normal in most industries. Publishing is a business. Do these magazines serve a purpose? Absolutely. It is a window to available vendors that can afford to advertise.
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Old 05-15-2012, 07:19 AM   #6 (permalink)
 
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Re: Industry Magazines Valuable?

Not talking about the business model so much as the content.

Is the content of value? There iz no reason why advertisers hurt content you cant slam your advertisers but beyond that they dont restrict content quality.
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Old 05-17-2012, 03:28 AM   #7 (permalink)
 
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Re: Industry Magazines Valuable?

Like the Yellow Pages; complete waste of natural resources...who reads 'magazines' or even newspapers anymore????

Even books are passé'...look at what happen to Borders...


That being said, I have yet to read anything of interest or importance in any industry rag...it is all 85% advertising
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