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View Poll Results: What percent of your tanners are mainly there for Vitamin D?
2% or less 12 54.55%
3% - 4% 1 4.55%
5% - 6% 1 4.55%
7% - 8% 0 0%
9% or more 1 4.55%
I don't know 7 31.82%
Voters: 22. You may not vote on this poll

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Old 02-13-2012, 06:52 AM   #1 (permalink)
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Is Vitamin D the reason people tan?

How much of your business do you derive from people seeking Vitamin D? Everyone should be asking on their client cards the reason someone is visiting their salon so this should be pretty straight forward.
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Old 02-13-2012, 07:46 AM   #2 (permalink)
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Re: Is Vitamin D the reason people tan?

I've had no one say that they were tanning for vitamin D. I've had a few state that they were tanning because of "SAD".

Last edited by parrot head; 02-13-2012 at 07:47 AM. Reason: add
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Old 02-13-2012, 10:29 AM   #3 (permalink)
 
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Re: Is Vitamin D the reason people tan?

Quote:
Originally Posted by Robert K View Post
How much of your business do you derive from people seeking Vitamin D? Everyone should be asking on their client cards the reason someone is visiting their salon so this should be pretty straight forward.
I've never even thought to ask my customers why they are tanning. We ask new customers how they heard about us but not why they are tanning. I'll have to give it some thought but off the top of my head I can't think of a benefit. Enlighten me Sir Robert...
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Old 02-13-2012, 10:40 AM   #4 (permalink)
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Re: Is Vitamin D the reason people tan?

Your sales people will then know what to sell them:

Going on vacation in one week
Trying to maintain a tan in the winter
Visiting from out of town and need a tan
Getting married in a month

Best question you can ask!
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Old 02-13-2012, 01:17 PM   #5 (permalink)
 
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Re: Is Vitamin D the reason people tan?

Misunderstood your intent. We always ask questions to determine the best "package" to meet their needs. I thought you were going for things like:
  • tanning to look good
  • tanning to get Vit D
  • tanning for skin condition
  • tanning for the halibut
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Old 02-13-2012, 05:21 PM   #6 (permalink)
 
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Re: Is Vitamin D the reason people tan?

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Originally Posted by parrot head View Post
I've had no one say that they were tanning for vitamin D. I've had a few state that they were tanning because of "SAD".
Same here.
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Old 02-13-2012, 05:30 PM   #7 (permalink)
 
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Re: Is Vitamin D the reason people tan?

only occasionally does it come up in conversation. i've always felt the majority tan because it feels so good...a few tan for vacation, especially this time of year.
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Old 02-17-2012, 06:35 AM   #8 (permalink)
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Re: Is Vitamin D the reason people tan?

Can we get some more votes on this? Everyone's seems to be hanging their hat on this so let's see how important it is to your bottom line!
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Old 02-17-2012, 08:56 AM   #9 (permalink)
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Re: Is Vitamin D the reason people tan?

99% of my cliants are college students. They tan to look good, and in turn feel better. I'm sure their attitude would be ho-hum if I asked them, if they tan to get their vitamin "D" needs.
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Old 02-17-2012, 10:30 PM   #10 (permalink)
 
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Re: Is Vitamin D the reason people tan?

Probably subconsciously, but few of our tanning clients know or admit to it.

I voted "I don't know."

I think I moved to San Diego for the sun though, including the mood elevation benefits of vitamin D!
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