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Old 05-18-2011, 09:44 AM   #1 (permalink)
 
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New Salon Near College Campus

I will be opening a salon soon right next to a college campus. There is one other salon on the outskirts of the area, and it really pushes EFTs. I am trying to decide if I should play the "No Contracts" card and be the complete opposite of them or if I should do the same exact thing they are doing with cheap EFTs. We without a doubt have a more convenient location for the students to get to.

To anyone here that has a salon near a college, do the kids generally want the cheaper EFT rates for a longer period of time or do they prefer more weekly and monthly specials? I'm assuming they want the cheaper beds and the packaged lotions. I just really need to figure out if I am going to be the "No Contracts" salon or not. Any advice would be greatly appreciated.
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Old 05-18-2011, 03:01 PM   #2 (permalink)
 
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Re: New Salon Near College Campus

I have a student price for a 1 Month Membership which is the same as my EFT price. I honor that discount to active students 21 and under. Once they hit 22, sign them up on the EFT's to get the low price. As for contracts, I have a 30 day cancellation policy for any EFT. This beats a yearly contract salon and keeps someone from signing up and canceling to get the lower price for just one month.
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Old 05-18-2011, 05:08 PM   #3 (permalink)
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Re: New Salon Near College Campus

College kids aren't interested in being locked in to a contract. Just do a cheap 30 day package in your bargain beds. I started my 30 day unlimited package last September, in my lower level and called them bargain beds. I had 5 beds in the level and had a waiting list all the time. I charge $29.99, for really nice beds, Ambition 200, 250 w/a $1 upcharge and 300 w/a $2 upcharge.
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