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Old 01-22-2010, 03:20 PM   #1 (permalink)
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Join Date: Jun 3 2005
Location: Napa, California
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Why You Should Support the ITA

This is an open letter to salon owners and industry participants.

As most of you know I do not spend a lot of time here, but I have recently been made aware of certain comments regarding the ITA in particular.

You may or may not know it, but I have been, and remain a staunch supporter of the ITA organization, as well as the Smart Tan Network. In fact my partner Ellen Reich-Luchtel is a founding member, and was representing QDM/Dr. Müller at the time.

You should also know that the board members – and also others like myself - spend a lot of time – and money (and only out of our own pockets – not the ITA’s coffer) to IMPACT (stands for Identify, Map, Plan & Act) the future of the industry, which as you well know is very much at a stage where even more negative impact from the other side can be hugely detrimental to you as salon owners and the entire industry. If only you knew how many state legislators currently are working against salon owners, you would be astonished. I wish you would all support the ITA. If you are interested, read on.

You may not know this either, but last year alone, the ITA spent more than half a million dollars on defending the salon owners, most of whom do not even realize how much the ITA does for them. It is unfortunate that too few salon owners step up to the plate and pay the absolute minimum to safeguard their own future and their business. To me that is absolutely absurd. We are to an extent under siege by a few lawmakers that either do not understand the positive aspects of tanning, or simply have their own agenda, in lieu of some more important cause - such as their local economy and jobs.

I will give you a case in point. About 2 years ago, the salon owners all over Colorado begged the ITA to help them with a proposal of a Tan Ban. Guess what – It cost, if remember correctly the ITA more than $30K to kill the bill, which they did, yet hardly any salon owners stepped up to the plate and started paying their $100 per salon, per year dues. Pretty amazing.

We can all do the right thing. I personally last year supported ITA President Dan Humiston's bid to get elected to congress, so we would have a voice in the congress.

The ITA does not work behind the scenes - if you are a member - you get access to all data and you would know what is going on.
It is OK to have an opinion, but one would hope that the opinion is based on facts and research. It is not good to bash the only organization that actually does something with the money that we collectively have put up for the betterment of the industry.

Having said this, it does not mean that even we can have differences of opinion, that is normal. But as is often said, if you cannot counter with a better proposal, a better agenda or other ways to combat the negative publicity we have received in the past year in particular, then say nothing, especially not anything negative. It is like stepping on your own you know what…

I realize that I cannot tell anyone what to do, but I wish salon owners all over the country would contemplate this post, discuss it with others and maybe change your opinion, because you could all be an asset to the ITA.

I will be happy to discuss the ITA more in depth with anyone, as would many other members of the ITA, so that I can better explain what we are going through and what it means to me and the entire industry. You may in turn better understand what the ITA is doing for you, the thousands of salon owners and other industry participants, who unfortunately do not understand how important it is and why they should support their only venue to help themselves.


Best Regards,

Leif Vasström



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Last edited by leifvasstrom; 01-22-2010 at 03:23 PM. Reason: signature
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