Psychology of buying - tanTALK

CrystalSS · 08-21-2009, 12:41 AM

I have read a few books this past year on the psychology of buyers. I have implemented a few things and I am amazed at how accurate this science is. For example, just simply rotating products in your store every few months.

Things I have had for months are being pointed out as, "Oh you guys have NEW lotions." 99% of people walk to the right when they enter a business so I moved most of our displays over in that direction. I also started to utilize putting products on the shelf in the letter 'H" pattern. So you place your items you want to sell first and foremost in a certain visual pattern that people always use when they look at a shelf. They tend to pass over anything not in that letter H pattern.

Anyway, I am just dumbfounded at how well this works. When you read these books you see how and where you go wrong on everything from sign placement to how and why people buy and how things should be placed on the shelf. Anyone ever do this? Anything helps and it is too amazing and funny how well this works. Now I really pay attention at the big chain stores.

This was the best of the 3 books I read; http://search.barnesandnoble.com/Why.../9780684849140

double-v · 08-21-2009, 07:18 AM

Thanx for the link! Found it already in Russian:)
Will read it for sure!

CrystalSS · 08-21-2009, 10:21 AM

Neat!

Sunburst · 08-21-2009, 10:33 AM

I just bought a used copy off amazon for $2.95 + $4 shipping. Thanks for the tip!

caribbean tan man · 08-21-2009, 06:59 PM

read some stuff like that online..

keep things at eye level...higher priced stuff to right..most people are right handed.

ps; U need to read a book about spacing your post out..lol easier to read :)

CrystalSS · 08-21-2009, 11:50 PM

Okay CTM........point taken. Thanks

aeltiger · 08-22-2009, 02:41 PM

I am constantly reading books on sales, marketing, buying behaviors, etc. On vacation I read 3 books! My husband thinks I'm crazy for reading "work related" things on vacation, but I enjoy it. It gives me more confidence as well as helps me with ideas that I can implement. It also gives me more training so that I can turn around and train my employees.

If you liked "Why We Buy", I think you will really like "Getting Into Your Customer's Head" by Kevin Davis. I really enjoyed that one and learned a lot from it as well. Also, any books by Zig Ziglar are great!

It amazes me that people put so much time & money into opening a salon and then say that they don't have time or don't feel like they need to continue learning. I have 2 year old twins, 2 salons, 2 houses to keep up (been trying to sell one for over a year) and am active in various organizations and I STILL manage to find time to learn more. Even if you devote 20 minutes a day you will be amazed at what you can learn and how it will improve your business as well as your personal life in the end.

Off my soapbox now... ;)

caribbean tan man · 08-22-2009, 03:22 PM

always room for improvement...good job guys...stuff like that is what it takes to survive...

CrystalSS · 08-23-2009, 06:47 AM

Also, any books by Zig Ziglar are great!

[/quote]

Totally with you on Zig Ziglar. I have gained so much valuable insight from his concepts. Thanks for the other suggestion. I am finishing a book called "Buyology" and will look for it.

08-21-2009, 12:41 AM	#1 (permalink)
CrystalSS Join Date: Apr 23 2008 Location: Colorado Posts: 1,042 Blog Entries: 2 Rep Power: 17	Psychology of buying I have read a few books this past year on the psychology of buyers. I have implemented a few things and I am amazed at how accurate this science is. For example, just simply rotating products in your store every few months. Things I have had for months are being pointed out as, "Oh you guys have NEW lotions." 99% of people walk to the right when they enter a business so I moved most of our displays over in that direction. I also started to utilize putting products on the shelf in the letter 'H" pattern. So you place your items you want to sell first and foremost in a certain visual pattern that people always use when they look at a shelf. They tend to pass over anything not in that letter H pattern. Anyway, I am just dumbfounded at how well this works. When you read these books you see how and where you go wrong on everything from sign placement to how and why people buy and how things should be placed on the shelf. Anyone ever do this? Anything helps and it is too amazing and funny how well this works. Now I really pay attention at the big chain stores. This was the best of the 3 books I read; http://search.barnesandnoble.com/Why.../9780684849140 Last edited by caribbean tan man; 08-22-2009 at 03:20 PM. Reason: easier to read with spaces..

08-21-2009, 07:18 AM	#2 (permalink)
double-v Join Date: Mar 16 2008 Location: Ukraine Posts: 14 Rep Power: 0	Re: Psychology of buying Thanx for the link! Found it already in Russian:) Will read it for sure! __________________ Forewarned is forearmed:)

08-21-2009, 10:21 AM	#3 (permalink)
CrystalSS Join Date: Apr 23 2008 Location: Colorado Posts: 1,042 Blog Entries: 2 Rep Power: 17	Re: Psychology of buying Neat!

08-21-2009, 10:33 AM	#4 (permalink)
Sunburst Join Date: May 6 2004 Posts: 72 Rep Power: 0	Re: Psychology of buying I just bought a used copy off amazon for $2.95 + $4 shipping. Thanks for the tip!

08-21-2009, 06:59 PM	#5 (permalink)
caribbean tan man DERFTALK FBI AGENT Join Date: Jul 29 2003 Location: northeast Age: 48 Posts: 3,632 Rep Power: 46	Re: Psychology of buying read some stuff like that online.. keep things at eye level...higher priced stuff to right..most people are right handed. ps; U need to read a book about spacing your post out..lol easier to read :) __________________ someone PM me when a good tanning topic is posted. :lol:

08-21-2009, 11:50 PM	#6 (permalink)
CrystalSS Join Date: Apr 23 2008 Location: Colorado Posts: 1,042 Blog Entries: 2 Rep Power: 17	Re: Psychology of buying Okay CTM........point taken. Thanks

08-22-2009, 02:41 PM	#7 (permalink)
aeltiger I love Derf!! Join Date: Feb 13 2006 Location: Deep Down South Age: 45 Posts: 276 Rep Power: 19	Re: Psychology of buying I am constantly reading books on sales, marketing, buying behaviors, etc. On vacation I read 3 books! My husband thinks I'm crazy for reading "work related" things on vacation, but I enjoy it. It gives me more confidence as well as helps me with ideas that I can implement. It also gives me more training so that I can turn around and train my employees. If you liked "Why We Buy", I think you will really like "Getting Into Your Customer's Head" by Kevin Davis. I really enjoyed that one and learned a lot from it as well. Also, any books by Zig Ziglar are great! It amazes me that people put so much time & money into opening a salon and then say that they don't have time or don't feel like they need to continue learning. I have 2 year old twins, 2 salons, 2 houses to keep up (been trying to sell one for over a year) and am active in various organizations and I STILL manage to find time to learn more. Even if you devote 20 minutes a day you will be amazed at what you can learn and how it will improve your business as well as your personal life in the end. Off my soapbox now... ;)

08-22-2009, 03:22 PM	#8 (permalink)
caribbean tan man DERFTALK FBI AGENT Join Date: Jul 29 2003 Location: northeast Age: 48 Posts: 3,632 Rep Power: 46	Re: Psychology of buying always room for improvement...good job guys...stuff like that is what it takes to survive... __________________ someone PM me when a good tanning topic is posted. :lol:

08-23-2009, 06:47 AM	#9 (permalink)
CrystalSS Join Date: Apr 23 2008 Location: Colorado Posts: 1,042 Blog Entries: 2 Rep Power: 17	Re: Psychology of buying Also, any books by Zig Ziglar are great! [/quote] Totally with you on Zig Ziglar. I have gained so much valuable insight from his concepts. Thanks for the other suggestion. I am finishing a book called "Buyology" and will look for it.

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