Go Back   tanTALK - Tanning Salon Business Owners Community > TanTalk Central > General Tanning Industry Discussions

General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics.

Reply
 
LinkBack Thread Tools
Old 02-03-2009, 09:02 AM   #1 (permalink)
 
Join Date: Dec 28 2005
Location: naples fl
Posts: 12
Rep Power: 0 sassy1 is on a distinguished road
Unhappy New Salon Low Balls HELP!!?

We have been in the tanning industry for over 20 years and do very well. We have had our share of competitors come in with the $9.95 monthly, which doesn't last. But this time in this economy we feel too many have left us because of cost, doesn't matter that we offer more than they do. This guy has a ton of money for advertising, which we do not. He has opened 3 stores. Yet, we feel as we always have, to do your business as usual and the customer will be back or see the difference. We are not unusually high, and have recently given better deals, but $9.95, we still have to pay rent. O.k. you get the basics of the situation. Does anyone have suggestions or a plan of action that would bring the old customers back that is affordable and effective?

Thanks!
sassy1 is offline   Reply With Quote
Old 02-03-2009, 09:06 AM   #2 (permalink)
 
engfant's Avatar
 
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute
Re: New Salon Low Balls HELP!!?

anyone think this was about something else?

I dunno what you could do other than match him. It CAN'T be $9.99 straight up. Has to have a co-pay of some sort.

Do something that looks different but is the same. Like 6 months for $50!**


**Covers the first visit....$2/$4/$6 per visit afterward
engfant is offline   Reply With Quote
Old 02-03-2009, 09:10 AM   #3 (permalink)
 
Join Date: Jul 8 2008
Location: Midwest
Posts: 1,085
Rep Power: 16 DB Hottie will become famous soon enough
Re: New Salon Low Balls HELP!!?

They probably have a high enrollment fee and are probably locked into a long term. So, that being said, you may not be able to get a few back for a while.

Conduct a survey (tell them you're giving out a free tan for thier time to fill it out) and find out what your clients want that you are not offering. They are going elsewhere for some reason. Hours; Price; Bed Availability/Types; Staff; Etc...
DB Hottie is offline   Reply With Quote
Old 02-03-2009, 09:40 AM   #4 (permalink)
I love Derf!!
 
megatanman's Avatar
 
Join Date: Aug 17 2007
Location: Ohio
Age: 48
Posts: 1,360
Rep Power: 17 megatanman is a jewel in the rough megatanman is a jewel in the rough megatanman is a jewel in the rough
Re: New Salon Low Balls HELP!!?

If you have the resources to remain competitive,then you will survive regardless of how cheap your competitor is....Don't bring a knife to a gunfight and expect to get out alive.Focus on a clean enviorment with modern maintained equipment and excellent customer service.

One thing you have to take in considerations about chain/franchises.You can't be in multiple places at one time,therefore you must rely on others to do as you would.This is where single salons with non-absentee owners can triumph over chains.The family owned salon will always have a more personal atmosphere over chains which are more production oriented...But when it comes to managing traffic,chains will have the advantage if they are placed in close proximity and the salons are linked.
megatanman is offline   Reply With Quote
Old 02-03-2009, 09:48 AM   #5 (permalink)
 
Join Date: Dec 28 2005
Location: naples fl
Posts: 12
Rep Power: 0 sassy1 is on a distinguished road
Re: New Salon Low Balls HELP!!?

I wish there was some sort of other fee or catch there is not. He does take your credit card and you have cancel in person, but only 30 days are required for $9.95
you get 10 min. in a 160w standup.

I do like the 6 month offer, but 2, 4, 6,

Can't conduct a survey the customer is already gone
sassy1 is offline   Reply With Quote
Old 02-03-2009, 10:00 AM   #6 (permalink)
 
Join Date: Jul 8 2008
Location: Midwest
Posts: 1,085
Rep Power: 16 DB Hottie will become famous soon enough
Re: New Salon Low Balls HELP!!?

How large/small are you?

Do you offer multiple levels of tanning?
DB Hottie is offline   Reply With Quote
Old 02-03-2009, 10:04 AM   #7 (permalink)
 
engfant's Avatar
 
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute
Re: New Salon Low Balls HELP!!?

Trust me. There's a reason why I don't have a gun. I'd be game hunting at the competition starting with the traitors.
engfant is offline   Reply With Quote
Old 02-03-2009, 10:11 AM   #8 (permalink)
I love Derf!!
 
megatanman's Avatar
 
Join Date: Aug 17 2007
Location: Ohio
Age: 48
Posts: 1,360
Rep Power: 17 megatanman is a jewel in the rough megatanman is a jewel in the rough megatanman is a jewel in the rough
Re: New Salon Low Balls HELP!!?

Quote:
Originally Posted by engfant View Post
Trust me. There's a reason why I don't have a gun. I'd be game hunting at the competition starting with the traitors.
Why?..I just wait for them to come back and when they tell me about their terrible experience,i just humor them take a few jabs and take their monies.
megatanman is offline   Reply With Quote
Old 02-03-2009, 10:14 AM   #9 (permalink)
 
Join Date: Dec 28 2005
Location: naples fl
Posts: 12
Rep Power: 0 sassy1 is on a distinguished road
Re: New Salon Low Balls HELP!!?

Thank you for your imput, seems we should continue onward, the way we have been conducting business for all these years.
sassy1 is offline   Reply With Quote
Old 02-03-2009, 10:17 AM   #10 (permalink)
 
engfant's Avatar
 
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute
Re: New Salon Low Balls HELP!!?

Quote:
Originally Posted by megatanman View Post
Why?..I just wait for them to come back and when they tell me about their terrible experience,i just humor them take a few jabs and take their monies.
That's true too. The stories are the best too! THEY MADE ME BUY THIS LOTION SAMPLE THAT WAS $18 AND THE BOOTH DIDN'T EVEN HAVE ALL THE LAMPS....

And they still have the nerve to ask for a price match.
engfant is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
WoW! they've got huge balls! JensSunQuest Say What ????? 1 11-11-2006 11:24 AM
little balls of lotion@@@ Sherin Tanning Lotion Buzz 28 07-24-2006 03:40 PM
BALLS KnxTan Say What ????? 11 07-23-2006 02:17 PM
Mouse Balls Bronze Star Say What ????? 6 10-03-2001 05:22 PM


All times are GMT -5. The time now is 10:09 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!