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General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics. |
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02-03-2009, 09:02 AM | #1 (permalink) |
Join Date: Dec 28 2005 Location: naples fl
Posts: 12
Rep Power: 0 | New Salon Low Balls HELP!!? We have been in the tanning industry for over 20 years and do very well. We have had our share of competitors come in with the $9.95 monthly, which doesn't last. But this time in this economy we feel too many have left us because of cost, doesn't matter that we offer more than they do. This guy has a ton of money for advertising, which we do not. He has opened 3 stores. Yet, we feel as we always have, to do your business as usual and the customer will be back or see the difference. We are not unusually high, and have recently given better deals, but $9.95, we still have to pay rent. O.k. you get the basics of the situation. Does anyone have suggestions or a plan of action that would bring the old customers back that is affordable and effective? Thanks! |
02-03-2009, 09:06 AM | #2 (permalink) |
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 | Re: New Salon Low Balls HELP!!? anyone think this was about something else? I dunno what you could do other than match him. It CAN'T be $9.99 straight up. Has to have a co-pay of some sort. Do something that looks different but is the same. Like 6 months for $50!** **Covers the first visit....$2/$4/$6 per visit afterward |
02-03-2009, 09:10 AM | #3 (permalink) |
Join Date: Jul 8 2008 Location: Midwest
Posts: 1,085
Rep Power: 16 | Re: New Salon Low Balls HELP!!? They probably have a high enrollment fee and are probably locked into a long term. So, that being said, you may not be able to get a few back for a while. Conduct a survey (tell them you're giving out a free tan for thier time to fill it out) and find out what your clients want that you are not offering. They are going elsewhere for some reason. Hours; Price; Bed Availability/Types; Staff; Etc... |
02-03-2009, 09:40 AM | #4 (permalink) |
I love Derf!! Join Date: Aug 17 2007 Location: Ohio Age: 48
Posts: 1,360
Rep Power: 17 | Re: New Salon Low Balls HELP!!? If you have the resources to remain competitive,then you will survive regardless of how cheap your competitor is....Don't bring a knife to a gunfight and expect to get out alive.Focus on a clean enviorment with modern maintained equipment and excellent customer service. One thing you have to take in considerations about chain/franchises.You can't be in multiple places at one time,therefore you must rely on others to do as you would.This is where single salons with non-absentee owners can triumph over chains.The family owned salon will always have a more personal atmosphere over chains which are more production oriented...But when it comes to managing traffic,chains will have the advantage if they are placed in close proximity and the salons are linked. |
02-03-2009, 09:48 AM | #5 (permalink) |
Join Date: Dec 28 2005 Location: naples fl
Posts: 12
Rep Power: 0 | Re: New Salon Low Balls HELP!!? I wish there was some sort of other fee or catch there is not. He does take your credit card and you have cancel in person, but only 30 days are required for $9.95 you get 10 min. in a 160w standup. I do like the 6 month offer, but 2, 4, 6, Can't conduct a survey the customer is already gone |
02-03-2009, 10:11 AM | #8 (permalink) |
I love Derf!! Join Date: Aug 17 2007 Location: Ohio Age: 48
Posts: 1,360
Rep Power: 17 | Re: New Salon Low Balls HELP!!? Why?..I just wait for them to come back and when they tell me about their terrible experience,i just humor them take a few jabs and take their monies. |
02-03-2009, 10:17 AM | #10 (permalink) | |
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 | Re: New Salon Low Balls HELP!!? Quote:
And they still have the nerve to ask for a price match. | |
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