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Old 02-29-2008, 07:36 AM   #11 (permalink)
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Re: 1 Week Free Tanning Offer

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Originally Posted by sunsally View Post
ABSOLUTELY!!

Best way to build your database inexpensively. Once you have the names, addresses & emails for known tanners -- you can market to your specific local base rather than scattershot efforts!


Make SURE to get their email addresses as part of your sign-in process for all these "new" (to you) customers!!
I completely agree with Sunsally on this one, its an excellent way to target the customers once you have their infos and get them back to join as members.
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Old 02-29-2008, 09:35 AM   #12 (permalink)
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Re: 1 Week Free Tanning Offer

The free should be advertised but, coupled with a purchase of some sort. Who needs a data base of bottom feeders?
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Old 02-29-2008, 09:39 AM   #13 (permalink)
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Re: 1 Week Free Tanning Offer

The PURCHASE is what you SELL them - once they are through your doors and you have their information.


That goes without saying.


No need to "couple it" with something - just do your job and CONVERT and SELL them once they get inside.
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Old 02-29-2008, 09:47 AM   #14 (permalink)
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Re: 1 Week Free Tanning Offer

No matter how you look at it, it's still a crap shoot. Since it's an old established business, most people have more than likely tanned there already. If it was good, they'll be back.
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Old 03-01-2008, 09:18 AM   #15 (permalink)
 
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Re: 1 Week Free Tanning Offer

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Originally Posted by Kagha View Post
We just took over two locations of a 3 location unit that closed due to bankruptcy. The two locations had been there for 10 plus years, but the 3 location killed them all.
They closed in Oct 07 leaving many upset customers.

they did sell their data base to the one competitor in town who is honoring there old packages.


We will be opening the two locations in the next week or so, under a different name.

What do you think if we offered a FREE one week trail ( 3 visits) just to get people back in and try to sell them on our new salon?
We have 24 beds in each location.
Mostly 20 min beds and 15 min beds
This is similar to what we are going through except we are to get the data base. My husband thought we should honor their old packages but only if they bought one at an equal or greater value. Any thoughts???
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