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Old 02-19-2008, 08:36 AM   #21 (permalink)
 
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Re: A perfect nation ad campaign

It is refreshing to see some other good ideas come out of this idea. I posted this on another website and all I got was, "I'm tired of busting my butt everyday telling people the positives, blah blah blah." Face it, you don't have a choice, especially those that don't live in large metro areas. Salon owners need to continue on your own finding ways to combat all the negativity out there. Unless you get some national converage in a glamour, cosmo, prevention, what other choice do you have?

On one point I read earlier that you don't want to promote sun, but UV, because they may go out in the sun. Well, Sun is life, and UV is another form of sun, so you need to promote them as the same I would think. Honestly, people working the every day 9-5 doesn't have time to see the sun. So give them salons as the option.
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Old 02-19-2008, 10:36 AM   #22 (permalink)
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Re: A perfect nation ad campaign

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Old 02-19-2008, 10:45 AM   #23 (permalink)
 
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Re: A perfect nation ad campaign

sunshine and uv go hand in hand you promote them together but not sunshine alone...everybody probably knows from media articles that you can get vitamin d from sunshine (this is great), but how many of those people KNOW you can get the same vitamin d from uv rays in a tanning bed? if we're promoting uv rays and sunshine both for getting vitamin d the link to tanning beds should be easier.
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