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General Tanning Industry Discussions Tanning Salon Owners and Professionals in The Tanning Industry Discuss a wide Variety of Topics. |
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09-30-2007, 01:12 PM | #1 (permalink) |
Join Date: Jul 23 2003 Location: colorado
Posts: 238
Rep Power: 21 | Direct Mail / Email advertising Do you... Direct mail or email your current database on a regular basis? Do you sort it and only target the non - tanners. Birthdays? Those about to expire. Direct mail is more costly... Do you see better results? Do you direct mail yourself... Or give your data base to an outside mailing house? |
09-30-2007, 09:26 PM | #2 (permalink) |
DERFTALK FBI AGENT Join Date: Jul 29 2003 Location: northeast Age: 48
Posts: 3,632
Rep Power: 46 | Re: Direct Mail / Email advertising i use www.vistaprint.com to make postcards along with reports from helios. for instane ill run a report for clients who had there last visit in say 2006 then ill custom make a postcard to send just them. the discount/offer depends on the season. ive sent as high as 50% off a month unlimited to clients who havent came in 2 yrs with good results. ive sent postcards when i upgraded my level 2 booths to clients who only did level 2 i also send b-day postcards every month with a free tan or 20% discount i address and mail them my self...well my employees address them..LOL AWESOME WAY TO CLEAN UP THE DATBASE TOO...CLIENTS MOVE! u gotta be consistent though.....also emails every month to everybody.
__________________ someone PM me when a good tanning topic is posted. :lol: |
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