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Old 06-28-2007, 08:29 PM   #1 (permalink)
I love Derf!!
 
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SZGIRL

I AM A 1 YEAR SALON OWNER. I JUMPED INTO A BUSINESS I KNEW VERY LITTLE ABOUT.
IT WAS AN EXISTING BUSINESS, AND WE HAVE MADE MANY IMPROVEMENTS.
BUSINESS IS SLOWING DOWN AND I NEED HELP WITH MARKETING ADVICE AND
PRICING SPECIALS
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Old 06-28-2007, 08:33 PM   #2 (permalink)
 
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Re: SZGIRL

It's summer sweetie. You are screwed. Sorry to give ya the bad news. You do have 6 months expenses in the bank, so you will be okay. Right?

PS, welcome to indoor tanning.
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Old 06-28-2007, 08:50 PM   #3 (permalink)
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Re: SZGIRL

Welcome to my world!

Whatever you do, throw lots of money at it.....

Oh yea, please turn off the caps, as we are not used to being yelled at!
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Old 06-28-2007, 08:51 PM   #4 (permalink)
 
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Re: SZGIRL

I just don't have the heart to do this...
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Old 06-28-2007, 08:55 PM   #5 (permalink)
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Re: SZGIRL

no kidding.
but, congrats on the salon.
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Old 06-28-2007, 08:55 PM   #6 (permalink)
 
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Re: SZGIRL

Me either, poor thing.............
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Old 06-28-2007, 10:49 PM   #7 (permalink)
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Re: SZGIRL

Crazy how anyone would throw money into something they didnt research... specially a biz that is so seasonal.
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Old 06-28-2007, 10:56 PM   #8 (permalink)
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Re: SZGIRL

Thing is, they do not realize that it is 'seasonal'. They see it busy in the spring when "they" come out to tan and think it is always rakin in the dough.

Sad, huh? This is why the slice of the pie keeps getting smaller, eh?
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Old 06-29-2007, 02:51 AM   #9 (permalink)
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Re: SZGIRL

All that being said, and true ... what can we offer to help this member of our ranks? My advice - cut costs: payroll, AC, hours, etc.
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Old 06-29-2007, 06:20 AM   #10 (permalink)
 
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Re: SZGIRL

I agree Belvy. But we need more info.

My best suggestion, now that I have had time to think about it, is to be sure that you have access to at least 4 or 5 months of expenses. And that number depends a lot on your individual market. Cut expenses as much as you can without costing yourself customers.

If you can't come up with that much expense money (or at least close to that amount, whether it is cash out of your pocket, loans, whatever) you may want to consider cutting your losses now.

Another option could be to get a job and pay cheap labor to keep it open. Then work it yourself while you are off from your other job.

Either way, don't mind the sarcasm here. Come back and keep us posted. Ask questions. Read a lot. We will help if we can.

Good Luck
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