caribbean tan man

this is from a email newsletter i signed up for. perfect timing for our business. the slow season is a great time to tweak/clean your database and see who hasnt been around in a while and send a special offer.

I know a lot of businesses that work hard to get customers. They hope for them, dream of them, beat the street for them, pray for them, and slowly, but surely, more customers come. But these companies don't seem to do much to keep their existing customers.

Here is a big business version of that pattern: Wireless companies. They continually offer attractive new phones and low prices, good plans, etc., but when you try to take advantage of them, they say it is only for new customers. My answer to them is always, "So, being a new customer is more important to you than keeping me as a customer of five years?" Of course, the 21 year old call center kid on the other line has no real idea how to answer that, but that's because the company doesn't care how that question is answered. They've already decided that the way to do business is to attract new customers through great offers and keep the current ones there by threatening them with huge fees if they skip their contract early.

In other words, wireless companies have lost sight of one of the biggest sources of leverage in a business: existing customers.

If you are working hard to get customers, what are you doing to keep them, and keep them enthusiastically (not like the wireless, customer-imprisonment tactic)? When working with business operators to squeeze more from their business, I always focus on the retention of customers. You've already caught them. They've already invested in you. You ought to be building trust and confidence in them and mining your existing database for all the insight you can get to up-sell, cross-sell and develop new offerings to service them.

Who are your existing customers? What did they buy from you? How long has it been since you interacted with them last? Why did they choose you? What do they need today? What have you done for them lately?

While you are working hard to get new customers, work twice as hard to keep existing ones.

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someone PM me when a good tanning topic is posted. :lol:

Dustin

Most businesses work really hard to keep their customers already, just more advertising brings in the new customers

glotan

So maybe some of you more experience people can help a new gal out....

I bought a salon that had gone a bit downhill. What can I say/ mail to those clients that gave up on the salon in order to win them back?!

totaleclipse1

UNDER NEW OWENRSHIP/MANAGEMENT FOR STARTERS.. sorry about the caps .. too lazy to retype... from there, offer them something as amn existing client...
How about... Something new.... Come in and meet so and so .. free skin type analysis , etc

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OFFICIALLY MRS. V !!
HOLLA!

bronzeman11

"Under New Ownership"....We'd love the opportunity to have you as our guest........New& improved...........New Equipment..................Better Th

an Ever!!............We've missed You..............please use this post-card as a $5 gift on your next visit to xxxxxxxx.

Just a few things i've used with direct mailers.

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caribbean tan man

yup best thing to do is a under new ownership/management mail out to ALL clients. just make to categories and 2 different deals 1 for current clients 1 for non clients

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someone PM me when a good tanning topic is posted. :lol:

KnxTan

During JASON a personal phone call would probably do wonders.

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A liberal is someone who is so open minded, their brain has fallen out.

“Life is tough, but it's tougher when you're stupid.”

sundude

Unfortunately this is not true with every company
existing customers are often taken for granted not realizing that someone else is trying harder to gain them as a consumer

Just a little back ground on myself
I actually work for a company that sells software and Diagnostic products to the automotive industry my wife runs the salon full time and I'm in here when I can be

I have been working with a software guru who has put together a program to extract customers from any data base for (CRM) Customer retention marketing)
he has the ability to flag customers from several different fields and send automated e-mails as reminders, specials,thank you cards etc.

I spoke with him yesterday about the possibility of using his methods with any one of our software products used in the tanning industry
He is looking into it right now and will have answers for me the beginning of the week

I put a copy of our customer data base on his ftp website for him to work with

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"When obstacles arise, you change your direction to reach
your goal; you do not change your decision to get there."


www.sunbodiestanning.com

Are we having fun yet?

Din

People that give you their phone # on the form on inital visit DO NOT WANT YOU TO CALL THEM unless they forgot their watch or necklace. Most don't even want mail. Junk mail is what they think they are going to get....so you have to offer them a good deal that they would be interested in redeeming.

Buy a lotion at regular price and you get 3 HP sessions for $1 who knows.....something amazing to get them to say....this is an amazing deal. Just to get them in the door and show them what you have to offer as new owner.

Good luck.

sundude

This is why it is so important to capture there E-mail addresses and if they see an e-mail that is coming from a place they recognize they will open and read (IMO)

The problem I see with mass mailings is people do not take the time and look at who most flyers,coupons or whatever are from unless they happen to need something

How much time do you spend looking at flyers and coupons ?

__________________


"When obstacles arise, you change your direction to reach
your goal; you do not change your decision to get there."


www.sunbodiestanning.com

Are we having fun yet?