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Old 07-27-2006, 07:18 AM   #1 (permalink)
 
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Marketing ideas

I am looking for marketing ideas. What works best for you? What doesn't work?
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Old 07-27-2006, 07:28 AM   #2 (permalink)
 
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Re: Marketing ideas

Have a fee tanning day prior to busy season. Advertise it well and you should sell quite a bit of product and also sell some packages for the season.
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Old 07-27-2006, 08:27 AM   #3 (permalink)
 
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Re: Marketing ideas

The best marketing we ever did was have the local radio station come and do a remote on a saturday afternoon. With a remote package you recieve so many commercials, live reviews, free food for clients, giveaways from the radio staion and so on. We decided to call it customer appretiation day and offer yearly specials and product specials all day. The catch is, from 1pm to 3 pm they could buy yearly packages at a rediculously low price. It worked! Our normal daily income at the time ( middle of busy season ) was between 900 to 1300. From the hours of 1 to 3 we pulled in over 5K. Sounds crazy huh? We spent a little over 900 for the radio staion so it paid for itself. I highly recommend this marketing gig to everyone. We sold alomst 30 Packages in two hours.
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Old 07-27-2006, 08:31 AM   #4 (permalink)
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Re: Marketing ideas

Curious thats a great idea. I say either do a free tan day or do something like $1 tans for the day and have ridiculous specials running and some lotion incentive weather it be reduced bottles or 1/2 price packets or something. I am thinking about doing something like this around labor day to get people back after summer.

Try mass mailings too they seem to work, the postcard size to every client you have in your database.
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Old 07-27-2006, 08:39 AM   #5 (permalink)
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Re: Marketing ideas

Yeah, a free tan day can generate your highest sales day. Did for us as well. Good luck!
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Old 07-27-2006, 08:42 AM   #6 (permalink)
 
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Re: Marketing ideas

I did the mass mailing for the live remote. I need to do it more often I will attach the flyer so yall can see what all we offered. It helped only offering certain thing in a small time frame. Our goal was to see how many people we could get crammed in the salon at one time. Having that many people lined up gave not only the employees but the clients as well a rush of excitment. Another thing that has worked great for us is being on myspace. We run specials on the bulliten and they have to befriend us and check our page for specials. Only people that join your list can see these specails work. Best thing about MySpace......IT'S FREE ADVERTISING!
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Old 07-27-2006, 08:45 AM   #7 (permalink)
 
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Re: Marketing ideas

I had a Free Tan Week last Year. Waste of time. :(
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Old 07-27-2006, 08:50 AM   #8 (permalink)
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Re: Marketing ideas

i am thinking about doing $1 tans for labor day weekend or soemthing similar to this.
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Old 07-27-2006, 08:51 AM   #9 (permalink)
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Re: Marketing ideas

I love that the remotes work for everyone, in my area they are anywhere from 5-10K to do. Not worth it.
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Old 07-27-2006, 08:56 AM   #10 (permalink)
 
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Re: Marketing ideas

NOt near that much around here. The most popular radio statio in this area is only $1850 for a live remote. In order to cut cost we went in half with a body wrap salon next door and split the commercials with them.
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